P&G Marketing Strategy: Business Analysis and New Product Introduction

This report elucidates the marketing strategies adopted by Procter and Gamble (P&G) to strengthen customer relationships and enhance profitability. It reviews P&G's existing business plans and strategies, conducting a situational market analysis including a SWOT analysis. The report then discusses a comprehensive plan for launching a new product line: packaged ready-to-eat meals, outlining management strategies and an integrated marketing framework. It explores methods to promote the product and innovate with new features, concluding with insights into P&G's operational integrity and value-driven approach to capturing market share and expanding its customer base. Desklib provides solved assignments and resources for students.

TASK 1

In the existing competitive and volatile market place,
profits of business organization and the breadth of
customer base depends on the efficiency of strategies
and policies framed by the management. To consolidate
larger stream of customers with the organization, the
suitable and appropriate marketing strategy is adopted to
launch and position the product in different market
segments. With the vision to become customer's first
choice by providing them quality services at affordable
price, organization comes up with effectual strategies
and management.
INTRODUCTION

Along with that, the management frames
strategies after undergoing the complete internal and
external analysis of business scenario. The formulation
of strategies inculcates various components such as
current business situation, financial features and
requirements, market strategies, projected market
share, pricing, position new business, sales potential,
promotion plan, creating competitive grid and
designing the development plan.
CONT…..

The report is prepared to elucidate the marketing
strategies adopted by the organization to make strong
relational constructs with the customers and to earn
greater profitability. For that purpose, the American
multinational consumer goods company, Procter and
Gamble Corporation is taken into account. It is head
quartered at Cincinnati Ohio. Organization provides
branded products and services in more than 180
countries.
CONT.….

The existing business plans and strategies of P &
G are reviewed. Further, complete scenario for the launch
of new product, that is, “packaged ready to eat” is
discussed which inculcates the management strategies
and framework for integrated marketing plan. Also, with
the help of certain tools and techniques, the plan is
promoted and ways in which the products are made
innovative with new features are explained.
CONT.…

 Mission statement of P&G: Company has stated that
they will provide branded products as well as services
of superior quality and value that improve the lives of
customers.
 Vision statement of company: Vision statement of
company is to become recognized as the firm that is
providing best services as well as consumer products
in the world.
P&G VALUE AND MISSION
STATEMENT

ORGANIZATION STRUCTURE

It is the one of best and recognized brands among
worldwide consumers. It can be stated that company will
not be able to survive apparently if their management
team will not be willing to change anything and
everything. Here, they require serving high quality
factors in order to achieve their market. Currently, they
are focusing towards the innovation while their mission
is to provide better quality services to their customers as
well as extension of their brand. Due to this, they are
launching a new product with high quality.
Comparison of P&G’s value and mission statements with its current business objectives

SITUATIONAL MARKET ANALYSIS

A proper situational analysis will frame which
determines all those factors which helps in influencing
the current conditions of company as well as their
competitors. It also defines their firm’s projected growth
areas and perceived brand image of company as well. For
this proper SWOT analysis takes place which can also be
defined as internal analysis of company.
CONT.….

Internal: Strength and Weaknesses
External: Opportunities and threats
Strengths:
 Innovative as well as quality services.
 Most trusted brand
 Consumer trust
 Largest retailers in US and all around the world
 Strong R&D department
CONT.…

Weaknesses:
 Decreasing market share
 Most of the beauty and health products are for only
woman
 Does not offer their customers with any of their private
labels on those products.
 Do not have ready to eat products
CONT.….