Pharma Link Consultancy Services Growth Strategies: A Strategic Report

Desklib provides solved assignments and past papers to help students succeed.

PLANNING FOR GROWTH
1

Table of Contents
Introduction.................................................................................................................................................3
1. Key considerations for Growth options...............................................................................................4
2. Sources of Funds and their Implications to the Business......................................................................8
3. Business Plan......................................................................................................................................12
4. Exiting Strategy..................................................................................................................................16
Conclusion.................................................................................................................................................19
References.................................................................................................................................................20
2

Introduction
Strategic planning is essential for every company. It helps to the company to develop the annual
budget structure. It is also helpful for management to build the tool. It not only supports to the
company but also helps to the company managers to think for long term goals. Long term
strategies help to the company to achieve success. In this report, it describes strategic plans,
importance, values and approach. Pharma link consulting services provide consultancy services
towards customers. It is based in the UK, US, Singapore, and Latin America. It offers regulatory
professionalism and resources towards the healthcare industry. In this report, it explains some
key considerations towards growth alternatives. It also explains some sources of funds as well as
implications for company business. In the report business plan will also describe which helps to
the learners to understand strategic aims and benefits. Actions and implementation of the strategy
will discuss for company growth.
3

1. Key considerations for Growth options
(LO1) Critically evaluate specific options for growth utilising different analytical
frameworks for gaining competitive advantage for your company. You should try to
consider possible risks associated with your suggested options for growth and ways
by which the risks could be mitigated.
Pharma link consulting healthcare consultancy
Pharma link consultancy services founded in 1998, it provides the facility in all over the world
basically in the healthcare industry, which includes pharmaceutical, generics, medical devices,
consumer healthcare as well as biologics. Around 18 to 20 companies are spread in all over the
world. It is a fast-growing UK company. The research said that Genpact acquired pharma link
consultancy services. Some essential key concern helps to the company to improve threats and
make opportunities into strengths. It not only helps to the organization for growth but also helps
to face the competitive advantages.
For gaining competitive chances, it is essential for the company to make changes in its external
environment and develop some changes into its internal environment. Competitive advantages
are those chances, whereas the company can be capable of doing outstanding performance and
build the position. It distinguishes the company to its competitors.
For gaining the competitive benefits towards pharma link healthcare services are:
Three major analytical structures help to the company to achieve opportunities; names are
 Porter's five forces model
 Industry lifecycle investigation
 Strategic group's analysis
All these are very effective and support to the company to identify the customers as well as know
towards how the market is stable (Wolf and Floyd., 2017).
Porter five forces model:
4

Basically, this model is used for market analysis. This framework helps to know the structural
analysis of the industry as well as the market. According to the model, it suggests that
competition in the sector depends on some forces which include potential entrants, internal
competition, suppliers, buyers and complements. To grab the advantage, it is essential for the
company to identify technical and economic features. It is a qualitative method and useful for
company business.
Industry lifecycle inspection:
It helps to the company to identify the actual conditions and situation. It supports to build
strengths and improve the weakness of the company. At the beginning of the consultancy
services business is introduce and start the services. There are five stages of this model, which is
 Introduction stage
 Growth stage
 Maturity
 Saturation
 Decline stages.
Every step has separated competitive strategies and work according to it (Noe, et. al., 2017).
It is evaluated that the growth stage is the final stage because in this stage, the business sales,
volume, growth and profits are maximized. It focuses on customer's loyalty; company decrease
the prices of services for gaining the customer's interest. The investment is also utilized for
improvements and manufacturing cost. Industry lifecycle analysis takes actions towards a
strategic hypothesis. It helps to forecast the company product sales, estimate the competitors
strategic, and identify suitable pricing structure for the product.
Strategic group's investigation framework helps to the organizations to identify similar vital
features, follow the same strategies. In these types of groups identify two or more sets of features
as a base of competition. Mainly it is conducted between strategic groups and analyse the
variations in behaviours. Integrations include vertical and horizontal. Market segmentation,
demographical segmentation, behavioural segmentation, cost structure, company size all these
are included in this type of analysis. It helps to focus on directly to the competitors.
5

All these potential frameworks help to the company to grab the opportunities for success and
fulfil all the aims and objectives. It is essential for the company to check all the outcomes of
these frameworks carefully. Every coin has two sides, in these analytical frameworks have also
positive and negative both the sides. In the above description, positive sides are described.
Risks of these frameworks are:
Porter five forces structure not applicable to all industries, and it is the disadvantages for
companies. When the government bring in taxes towards company products, then this rule is not
suitable for use. It ignored the other factors which are harmful to company business. Another
problem is that no industry will be perfectly fitted. It is explained by the example, which is
human beings are not perfect in the same way no production is masterly into its field (West, et.
al., 2015).
Product lifecycle investigation is also had limitations, which is;
 Sales data of the company are not stable it is continuously fluctuated, delay in collecting
the sales data and investigation decrease the company image.
 Variance in market situations also affects the company business.
 It also affects the other components of the company.
Strategic group analysis limitations:
Where this framework provides various benefits to the company business; this also gives
negative impacts, which is it is not beneficial for those company is who do not know market
research, market conditions.
 Mobility issues and bias is entered and exit in the market.
 It wants towards groups to assume the ambitious goals and plans.
When all the risks were evaluated, it needs to reduce the risk of failures for the consultancy
services. Some suggestions are given for minimizes the impacts of framework problems, which
is not improving the business but also provide directions to grab competitive advantages.
Five forces model issues are reduced by proper knowledge of market research, company business
infrastructure.
6

Product lifecycle investigation issues are improved by effective decision-making process, well-
structured performance, proper forecasting the market (Brustbauer, 2016).
Strategic groups investigation issues are resolved by identifying all the possible resources of
market analysis, identified the nearest competitors, use PEST analysis for gaining the
information of competitive strategy.
7

2. Sources of Funds and their Implications to the Business
(LO2) Assessment of the potential sources for raising finance to fund your preferred
option for growth considering possible implications to your organisation. Make a
recommendation of your preferred option(s) with clear justification.
Sources of funds are essential for every company. Business cannot do work and functions
without money. Money is necessary for business works, and it is known as business funds. For
business life, it is needed for the organization to manage and collect funds according to the
requirements. There are various types of sources for business finance, which include; bank loans,
business credit cards, merchants, cash advances, crowd funding.
Pharma link consultancy services offer excellent services to its customers. For resources back up,
flexible methods for working, high-quality translation services funds are required. On the other
hand, sources of consultants, effective services, and online portal facilities need management of
funds.
There are six methods which help to the healthcare consultancy services to raise the finance
to fund towards growth:
The company should apply for a loan:
It is easier for technology to create a short method for funding, increase capital, but the
traditional way is superior and beneficial for small companies. The company can apply for
loans, which include business loans, credit cards, for adopting new technologies. All these
requirements are fulfilled by proper investment funding. The company can get loans by banks
and other financial institutions by accomplishing all the bank's needs. If the organization
completes these requirements, it takes loans. Proper credits and substantial annual revenues
companies get approved for the loans (Mason, et. al., 2016).
Recommendation
 It is suggested to the company services to apply for loans and resources requirements.
8

 It not only helps to the company but also gives directions to which areas need most for
improvement and upgrade.
Bootstrap the trading:
It is a risky task to invest money by owns self in the business. However, effective leadership,
build organization transformation it not only support to the company employees but also
encourages to the investors, leaders to involve and contribute.
Suggestions
 It is essential for the company to identify the weakest areas, the base of the risks, and
find out the best alternatives for company growth.
 After analysis of all the business structure, then decide which areas need improvement
and up-gradation.
 In that case, it is suggested to the consultancy services to discuss with the investors,
potential stakeholders for investment (Rostamkalaei and Freel., 2016).
Investment by venture capitalists:
In this method, it is essential for the company to satisfy with the requirements of venture
capitalists. It is responsible for achieving the firm's returns. It is a more natural way for small
business and provides benefits to the companies. It is necessary for the consultancy services to
convince the investors and describes all the possibilities why they show their interest in its
business. It is accomplished by three effective techniques, which are mentioned below:
 Describe all the necessary changes, problems, working infrastructure.
 It is essential for the company to show how it will capitalize on the chances.
Recommendation
 It is also recommended for the company to describe the whole company structure and
financial conditions.
9

 Discuss with the team members and consult their abilities competencies, observations and
experiences.
Franchising:
It is the other method to raise the capital for growth. According to this method, it helps to expand
the business rather than uses exceed investment. In franchising arrangement method, the
reputation of the company will build, enhanced and upgrade. Franchisors pay a large part of the
investment amount of a franchisee's clearance. Franchisers help to the company business and
improve past mistakes. They develop new schemes for the organization and also provide the
chances to gain opportunities.
Suggestions
 It is recommended for the consultancy healthcare services to take support with the
franchisers.
 They analysis the risk, estimate future threats and provide appropriate solutions for the
company.
For long term sources of finances:
The company should raise its investment by preferable capital, retained earnings, debentures,
venture funding and asset securitization. All these sources provide options for consultancy
services to upgrade the business. Loans provided by the government and commercial banks help
to the organization to improve the financial structure of the business.
Offers
 It is suggested that the company take loans by the help of government facilities and invest
these loans for medical devices, clinical research, healthcare companies and new
technologies.
Equity system:
It helps to the company business; it supports to no repayment restrictions coming for a lifetime
for company. It is helpful to manage the repayment structure. On the other hand, bonds also
10

beneficial to raise company funds. Federal bonds prefer investors. Most companies used these
types of financing.
 The company can implement this system by identifying the possible bonds for
repayment. Effective payment structure, reasonable prices of services attract to the
customers.
 For project maintenance and security, it is essential for the consultancy company to invest
the finance towards online portal copyrights and patents.
Crowd funding method:
This method helps to gain the opportunities to connect with the people who are not able to
connect. Crowd funding campaign helps to raise the capital of the company business by use of
social networking, websites; video pitches explain the company services. Reasons for required
supports, website, and public relations help to the company to build growth.
Advices
 It is suggested to the company to adopt crowd funding by investors, stakeholders, owners,
partners and by potential companies.
 For implementing this method into company business by adopting advanced
technologies, effective services use.
Crowd funding method is suitable and preferable. It support to the company according to its
needs and requirements. It provides various types of benefits for company funds growth. It
spread the company business in front of the interest people (Smyth and Lecoeuvre., 2015).
All these potential and effective methods help to the company to do strategic planning. These
raise funding techniques not only useful for company business but also helpful for its growth. It
is suggested that the company to use these methods to upgrade the industry and build company
reputation.
11

3. Business Plan
(LO3) An appropriate and well-structured Business Plan for your preferred option for
growth. In your Business Plan, you should try to present clear strategic objectives, methods
for securing investment and other essential components of an ideal Business Plan.
For proper and suitable business plan it is essential to use some relevant components which
include a summary of the company, full business description, market analysis, organizational
structure, sales plans and appropriate strategies, finding needs and in the end financial
projections of the company. All these are vital components of the business plan. It helps to the
company to identify the risk and do planning for growth.
Summary
Every company should make plans for active business and growth. It is a documented designed
structure which provides appropriate information towards new and existing activity to convince
the financial promoters for the purposes to invest in the business.
Pharma link consultancy services make a business plan for growth and achieve success in the
future. The use of the business plan is to run the company business with a clear vision. It helps to
analyse the strategy for sales, manufacturing, website design and marketing. By using business
Plan Company, managers and leaders can efficiently operate the business and identify the
possible risks.
Business description
Pharma link consultancy healthcare services; founded in UK, 1998. Its offices in the US,
Europe, its extensive network is worldwide; 104 permanent and contract staff build in 2009;
basically, it is the massive business type with a possessory system of a freelance team. This
consultancy services help and corporate with small and large business projects, domestic,
international and multinational projects, and assist regulatory lifecycle which includes
organizational strategy, CTD and ECTD publishing (McKeever, 2016).
There are various types of companies that work with it, such as
12