Impact of Pharmaceutical Promotions on Doctor Prescribing Behavior

This project investigates the influence of pharmaceutical promotional tools on doctors' prescribing behavior in Palestine. The research explores promotional strategies used by pharmaceutical companies, including medical representative-based promotions and product samples, and their impact on prescribing decisions. The study examines the ethical aspects of pharmaceutical promotions and recommends actions to ensure ethical considerations are met. The research includes a literature review, methodology outlining data collection and analysis methods, and findings from surveys and interviews. The project also discusses the limitations of the study and suggests areas for future research, providing a comprehensive analysis of pharmaceutical marketing practices and their effects on healthcare professionals' prescribing habits. The findings highlight the importance of regulatory oversight and ethical considerations in the pharmaceutical industry.