Analysis of the Australian Pharmaceutical Market: A Report

This report provides a comprehensive analysis of the Australian pharmaceutical market. It begins with an introduction outlining the industry's importance and then delves into a market audit, focusing on an Australian health and beauty company involved in pharmaceutical distribution and retailing. The report examines the market environment, considering both macro and micro factors, including demographic, economic, technological, legal, natural, and social environments, as well as customers, employees, suppliers, competitors, and investors. A SWOT analysis is conducted to assess the industry's strengths, weaknesses, opportunities, and threats, followed by recommendations for the retail outlet, such as maximizing advertising and offering discounts to increase turnover. The conclusion summarizes the key findings, emphasizing the importance of market position, sales figures, and the use of surveys for product analysis. The report references relevant academic sources to support its analysis.

Marketing and
Management

Cover Content
Introduction
 Pharmaceutical Market Audit
 Market Analysis
 Audit
 Recommendation
Conclusion
References

Introduction
 Pharmaceuticals are the knowledge supported,
technology intensive and a industry that helps in
promoting the societies health care.
 These industries helps in building medical research
and commercialise the resources that are available in
the environment.

Pharmaceutical Market
Audit
Australian Pharmaceutical industries is a health and
beauty company in a Australia that is involved in
distribution and retailing of pharma items. The
main business of the company is its whole sale
distribution channel. As the people in the country
consumes high amount of medicines therefore it is
opportunity for them to increase their sales
turnover.

Market Analysis
Market environment for pharmaceutical companies is of
a complex system consist of a big numbers of
stakeholders which seek to attain their interests. These
industries carry their functions in a very complex and
ever-changing environment.

Marketing Macro-
Environment
There is a relationship which exists between the
elements of macro environment and the
company's competitive advantage. It basically
seeks to accomplish the common goals of the
company by satisfying the goals of society.

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 Demographic Environment
 Economic Environment
 Technological Environment
 Legal and Political
 Environment
 Natural Environment
 Social and cultural environment

SWOT analysis
A swot analysis has been conducted for analysing
the strength and weakness along with
opportunities of threat of a industry it will help in
knowing the current position, competitors, market
share of the industry.

Swot of pharmaceutical
industry
Strengths Weaknesses
Pharmaceutical industry is
the most trustful part of
market in Australia
It has a strong wholesale
and retail network which
makes its sustainability and
growth in the marketplace.
The dependency on
accountants make
controversies. Which
affects negatively on the
brand image of industry
Opportunities Threats
The awareness about
healthcare products are
increasing rapidly which will
become an opportunities
for new players.
If the pricing scheme of well
being products will remains
same it will create a trouble
for the industry.

Micro Environment
Good micro environment factors help the industry in
planning and preparing business strategy for long
term development. Micro environment have five
factors that affect the business.

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 Customers
 Employees
 Suppliers
 Competitors
 Investors

Recommendation
It is recommended to the owner of the retail outlet to
maximise the expense in advertising of its outlet.
He should provide the customers with discount
option on bulk purchase of medicines so that he is
able to maximise the turnover which will help in
rotating the order cycle.

Conclusion
It helps the industry in know their market position, share,
sales figure in a specific marketplace. It also assists the
industry in identifying the factors which are mostly
affected the firm. For making survey of the products
which are produced by the industry a interview with
the respondents can be used by the firm.

References
Desbordes, M., (2012). Marketing and football. Routledge.
Gayle, D.J. and Goodrich, J.N., (2014). Tourism Marketing and
Management in the Caribbean (RLE Marketing). Routledge.
Grabara, J., (2013). Employer’s expectations towards the
employees from the marketing and management
department. Polish Journal of Management Studies. 7.
pp.58-70.
Jamil, G.L., (2013). Approaching Market Intelligence concept
through a case analysis: Continuous knowledge for
marketing strategic management and its complementarity to
competitive intelligence. Procedia Technology. 9 pp.463-
472.

Thank-You