Digital Business Report: Digital Business Analysis of Pharmacy2U, UK

This report provides a comprehensive analysis of Pharmacy2U, a leading UK online pharmacy, within the context of digital business. It begins with an overview of Pharmacy2U, detailing its advantages, such as global reach and lower costs, and disadvantages, including skills and training requirements, high competition, and privacy concerns. The report then delves into new and emerging digital business models, specifically addressing key issues like cyber security and ethical considerations within the online pharmacy sector. Furthermore, it explores the impact of collaborative relationships and strategic alliances facilitated by digital technology on Pharmacy2U's operations. Finally, the report examines how e-commerce principles can be applied to enhance Pharmacy2U's business model. The analysis covers various aspects of the online pharmacy's operations, including NHS repeat prescriptions, digital transformation strategies, and the importance of maintaining patient data security.

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
1).Overview of Pharmacy2U with its advantages and disadvantages :......................................1
2).New and emerging digital business models in the context of key business issues such as
cyber security and ethics:............................................................................................................3
3).The impact of new collaborative relationships and strategic alliances through digital
technology for your chosen organisation:...................................................................................4
4).How e-commerce principles could be used In Pharmacy2U:.................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital business deals with indulging in business through digital business technology aspects to
transform the services or operations of businesses in more effective manner. By replacing the
non-digital or manual processes with digital transformation in relation to their operations
processes(Wirtz, 2019). This digital business approach basically deals in adopting the new digital
technology over their older digital structure. Digital transformation provides with more data
available to the businesses by which they will analysis what will be better option in the context
of processes and techniques in providing with the effectiveness to the business operations
digitally. Through implementing these digital processes will enhance the productivity of the
staffs in relation to generate the effective digital strategies. By adopting this digital business
which will allow with open smooth communication between the different teams and
departments. Digital transformation basically considered with digital technology which will put
into the business to enhance the quality of its servicing and operations of businesses. The below
report is based on Pharmacy2U, its basically the UK largest online pharmacy company which
deals digitally through piloting the electronic transfer of doctors prescriptions in UK, having
headquarter in Leeds London. Area of serving in UK and globally for their retail product is that
medicine. The below report covers the topic overview and advantage, disadvantage of
Pharmacy2U. Evaluating new and emerging digital business.
MAINBODY
1).Overview of Pharmacy2U with its advantages and disadvantages :
Pharmacy2U is the digital business which deals in online pharmacy which relates with providing
with doctors prescriptions to the customers and websites users. This industry is online pharmacy
which are having aspects of dealing their customers or users by online platform (Chaffey,
Edmundson-Bird and Hemphill, 2019). This online company offers a new type of pharmacy
experience which will assists the patient in saving their time and money by discussing and
providing their health related issue information. On this pharmacy2U website which will interact
with patients through providing them with online doctors onto their official website and serves
them through prescribed medicines to them by delivering to their location. This online pharmacy
company having their headquarter in Leeds, London. NHS repeat prescriptions service is a
product and service. The area in which this company works is United kingdom and globally on
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retail products in relation to its medicines by their prescribed doctors available on the website of
www.pharmacy2U.co.uk. This digital business. This online industry was involved in the
activities of first pilots to trail the electronic transfer of prescriptions EPS. Pharmacy2U are
working on their continuous improvement in their
official website cause they are dealing with losses in previous year because of the repeat
prescriptions to their patients without reviewing the doctors statements. So as they are involving
in large online services of pharmacy they will going to attain the benefits in future because of
more trending digital business.
Advantages of digital business in Pharmacy2U:
Global Reaching
This online business relates with its global reaching by a format of websites and social channels
which allows other market to invest in their businesses too (Sousa and Rocha, 2019). Company
like pharmacy2U deals in the structure of interacting with the patients globally through allowing
them to feel free about their questions by meeting them with well certified doctors. These
activities are considering globally which allows this pharmacy company to cater internationally
and serving in best possible manner to them. Global trade deals in allowing with lots of
opportunity in digital formulation such as new technical strategies regarding particular website.
Lower cost
This online pharmacy relates with properly and well targeted digital market campaigns will assist
them to reach the right customer on lower cost as compared to traditional market methods.
Pharmacy2U completely depends upon the online structure by which they operates their other
operations like delivering of medicines product to the patients and solving their health related
issues on online responses to them through lower cost approach.
Open new market
This online business having advantage of getting involved with social media sites which allows
them to aware the audiences of social application to just take a look into this digital business
approach how they deals with their patients. They are more flexible into their operations in
relations to online platform with fast processes of implementing it.
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Disadvantage of digital business in pharmacy2U:
Skills and Training
This online industry relates with certified doctors which are quite necessary in completing the
operations of handling the patients. So proper capable peoples are required to deal in this online
pharmacy platform(Senyo, Liu and Effah, 2019). As they are operating into the professional
delivery person too who are having knowledge of medicinal aspects, so they will not flexible in
recruiting anyone from other field.
High competition
As this industry work on the principle of international market they are dealing in lots of industry
related competition into the market. Competitors like patient participation group , Welldyne etc.
Pharmacy2U have to deal in continuous change in their external environment by cope up with
new digital processes relates with price handling.
Privacy and security issue
As this industry works on the international environment they have to undergo through several
security aspects and privacy issues as they are dealing their patients through online websites, by
gathering information related to them. So this online company have to regular check on their
privacy issue and security.
2).New and emerging digital business models in the context of key business issues such as cyber
security and ethics:
Cyber security relates with the major issue for this online pharmacy industry as they have to rely
more on their online platform which deals with official websites of it, so they have to be more
concern about their dealing operation (Weill and Woerner, 2018). Cyber security should be
maintain through proper professionalism IT peoples working on particular website. Online
platform industry should maintain and control the issues like disclosing of information related to
its customers and in the context of this online pharmacy company they have to maintain the data
of their patients safely and with IT protection on their website. So here are some of the approach
through which digital business will work securely in context of cyber security and ethics is that:
Adopting the strategy that will activate organisation:
In making the organisation successful the online industry have to work on their digital processes
which are clearly mention in their operations of work. This online pharmacy company works on
the principle of attaining the objectives by catering their patients through formulation of their
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appropriate strategies which are too important for both the company and users of their website by
making them more strategical for smooth functioning human resources, application development,
website infrastructure. Pharmacy2U are developing the digital transformation strategies in
respect of their both cyber security as well as ethical issues(Vendrell‐Herrero, Parry, Bustinza
and Gomes, 2018).
Risk management capabilities:
There are more vulnerabilities in the context of any digital business model. Its necessary for the
digital business like pharmacy2U by creating and generating the specific data to built processes
related to digital formation have to be more focused on their risk management (Nadeem, Abedin,
Cerpa and Chew, 2018). By analysing the several factor is that what will be the best source of
protecting the data and how the organisation will compete with the issues related to ethics are
more concern about risk management capabilities of the online industry like pharmacy2U. Better
cyber security required ability to make rigorous fact-based decisions regarding the company
most critical risks.
Deliver with digital technology:
Cyber security should be maintain in all the processes which are depend upon the handling of the
business like in pharmacy2U they have to deal with their patients through allowing them with
proper product delivery of their medicines. Pharmacy2U company more likely to invest in the
quality of the delivery by putting efforts in their issues like cyber security through maintaining
the data of their users in respect of their delivery locations.
Cyber security in business products:
The online industry like pharmacy2U operates into the business like providing with products and
services in context of dealing with patients through providing with doctors and delivery of
product so security issues related to the processes of their patients data will be maintain through
regular check on their websites by making them update in concerns to their privacy policies, as
this online industry are well established into their industry type they have to be more protective
towards their customers and users who are engaging in this online website.
3).The impact of new collaborative relationships and strategic alliances through digital
technology for your chosen organisation:
In the case of digital technology the impact of new collaborative relationships is that how will
team work in accordance to built on global scale and being operated in a competitive manner
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which is related with laptops, tablets,smartphones and cloud technology(Luz Martín‐Peña, Díaz‐
Garrido and Sánchez‐López, 2018). They are the integral part of daily working in the digital
business scenario. Almost every section of the businesses are depends upon the processes of
digital transformation to deal in fast working environment. Like online pharmacy industry like
pharmacy2U they are basically depends upon their business operations. In dealing with online
processes in which they interact with patients by providing them with certified doctors who
attends them through appropriate prescriptions to them. So all the process related with
organisation are relates with digital platform cause they didn't attend any
physical outlet for it as delivery process are also considered under their digital processes. The
rise in digital business are raising the value of new collaborative relationship as they are more
depends upon the way of doing and executing the processes of business. Online digital business
like pharmacy2U provides with digital transformation and deals in with NHS repeat prescriptions
in catering their patients in large. So here are the new collaborative relationship and strategic
alliances are as follows:
Collaboration digitally in the workplace:
By using digital values and technology devices like applications, tools, software, processes and
the completely new methods to complete the work in accordance to the medium by which
organisation express themselves. In the context of online pharmacy company like pharmacy2U
they are collaborating with their team members by video conferencing in relation to their doctors
and employers who are engaging in the delivery processes. This digital platform works on the
basis of providing the products through home delivery process and this will require proper
communication channel between the people working in the operational process through medium
of digital tools (Xu and Koivumäki, 2019).
Improvement in team interaction:
Digital collaboration plays an important role in making the organisation more interactive among
the area wise located team members of the organisation. Through implementing the role related
with organisation process like servicing to the customers and users through proper prescribed
medicines by NHS and certified doctors through direct interaction with the patients by listening
to their medical issues which are relatively covers in their appropriate website officially. Digital
business like pharmacy2U depends upon the proper interaction with patients digitally in making
them feel satisfying. Tools related with Skype, e-mails, official website , this process will
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enhance the value of organisation through easy video, audio and texts(Broekhuizen, Broekhuis,
Gijsenberg and Wieringa, 2020).
Access of information will be quick:
By digital collaboration in the workplace will going to be more effective through proper
channelising of the informations by specific sources and medium. By adopting digital
transformation online company like pharmacy2U access their information from the channel of
chats and interact with patients through video calling approach. By maintaining the documents of
the customers through gathering the information by preparing their statements with the help of
their website software in relation to caters their patients by re-test them in future as well if
needed by searching their information which is already recorded at their website.
Improvement in business execution:
Digital business relates ability and flexibility in work and in solving the problems through
particular tools like system and appropriate software which are included in the process of making
the digital processes happens. Peoples working in the digital business depends upon the tools and
methods which are depend upon the working structure of the organisation,. In online industry
like pharmacy2U they are more depends upon handling process of their patients by sources
relates with one-stop-solution for teammates by chat, work and share the files related with
medical reports are secure in this formats to deals with patients in large by making them more
retain towards the facilities of pharmacy2U.
Sharing of knowledge:
knowledge deals with company primary assets which provides extra edge onto their competitors
that will not any money and software can provide. Digital workplace system or tools like
knowledge management systems that will allows the company like pharmacy2U . Document the
know-how, experience of their senior manager by this process knowledge will remain effective
even when employees will going to leave the organisation. Processes relates with digital business
are completely based on their online culture whatever knowledge they gain are going to be
helpful in future aspects as well. Employees will easily assess their information by taking
appropriate training in relation to the digital formulation.
Increase productivity of team:
Digital transformation in this digital business will enhance the team productivity in handling the
customers in large by working on any strategic research by the organisation regrading the
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products and services. As this online pharmacy digital business relates with medical approaches
which are having the aspects to deal in proper medication facilities to their patients. Through
digital transformation according to this pharmacy like dealing their operations of servicing
through the channel of official website and application which are again necessary in the
formation of delivery activities done. Industries with having large operations in international
market are completely depends upon their working structure how they interact with market
persons and their customers. In the context of digital business like pharmacy2U business are
more likely depends upon human resources which are connect with this business.
4).How e-commerce principles could be used In Pharmacy2U:
This industry works on the principle of dealing with their patients or website users through
proper and specific knowledge on the basis of their medical problems. Through providing them
with best doctors and medical facilities in the form of delivery to their home. Organisation are
more likely to depends upon their ethics of properly maintaining the value with their customers
through serving them in future. By identifying their information which was already given by
patients on their official website by adjusting the form of principles like free delivery to their
patients on their every orders. By covering the handy reminder services by them, this process
will never going to run you out from medication again. They are having the approach to interact
with the customers in relation to buy the products regarding their medicines facilities by solving
the queries answered by team of friendly pharmacists(Ansong and Boateng, 2019) .
Principle which can be considered in the process of digital business like pharmacy2U. As they
are more likely to induce in their digital transformation. So they are dealing in the specific
countries in handling their operations, by giving them services of medicines not actually done
their whole operation process which are induce with doctors prescription,. This is because of
their terms ad company policies in relation with external factors like government intervene and
economic issues. So here are the principle which can be used in company like pharmacy2U
industry:
Generating provisional orders:
Organisation can go for more accurate provisional orders. At the time review it will easy to set
the information according to the customers data. This made the process efficient and saved
money, by regularly maintaining their data in secure form. This online digital industry will work
in the formation of making the organisation more flexible towards the aspects of dealing with
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customer through continuous supply of medicines digital approaches like website. The process of
attaining their objective will be meet through channelising the provisional orders value of the
organisation in making the results smoothly without any obstacles.
By making changes in operation approach:
As this online pharmacy industry works on the principle of providing with quality services to
their patients through fast delivery channel of providing them with medicines facilities with
doctor- patients interaction activities. They are dealing with these operations in some specific
countries but due to the intervention they didn't go with full potentials. So by serving with
doctors in other countries by recruit them in their employable approach this will create
effectiveness for this industry in reaching to the local patients in the countries through allowing
them with local doctors(Kraus, Palmer, Kailer and Spitzer, 2018).
By making relationship with local markets:
As this online pharmacy industry, because of their international approach they are having with
their own medicinal products and pharmacists. So to enhance and induce with by dealing with
pharmacists of local areas where they are going to establish their market will giving them edge
onto their competitors. This will leads to the formation of adaptation of new market strategies as
this industry will; get top know about the local market which will going to benefit them in future
(Gray, 2019).The processes like providing with relatable brand medicines and moving towards
the growth of international market through serving their operations in local market in relation to
the pharmacists. Digital business like pharmacy2U needs to attain the principle of enhancing
their business by the medium of digital tools like websites and application related to software in
which they are dealing right now. Relationships on the basis of digital formation will leads to
attract the local market and customers as well.
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CONCLUSION
It has been concluded from the above report is that every business needs to adopt the digital
transformation in respect to deal with its older operation by transfer them into new digital
processes which are necessary in improvement of business structure. Maintaining the relations
with its customers as well as with their employees and team members by improving the
communication channel by online format. Businesses have to make sure about new and emerging
digital business models through evaluating their business structure with a motive to resolve the
issue like cyber security and relates with ethics. Digital business have to set the effective
processes by putting efforts in digital formats.
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REFERENCES
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Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and e-commerce
management. Pearson UK.
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Research, 94, pp.257-263.
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framework for future research. International Journal of Information Management, 47,
pp.52-64.
Weill, P. and Woerner, S., 2018. What's your digital business model?: six questions to help you
build the next-generation enterprise. Harvard Business Press.
Vendrell‐Herrero, F., Parry, G., Bustinza, O.F. and Gomes, E., 2018. Digital business models:
Taxonomy and future research avenues. Strategic Change. 27(2). pp.87-90.
Nadeem, A., Abedin, B., Cerpa, N. and Chew, E., 2018. Digital transformation & digital
business strategy in electronic commerce-the role of organizational capabilities.
Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The digitalization and
servitization of manufacturing: A review on digital business models. Strategic
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Xu, Y. and Koivumäki, T., 2019. Digital business model effectuation: An agile
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special issue–Digital business models: A multi-disciplinary and multi-stakeholder
perspective.
Ansong, E. and Boateng, R., 2019. Surviving in the digital era–business models of digital
enterprises in a developing economy. Digital Policy, Regulation and Governance.
Kraus, S., Palmer, C., Kailer, N. and Spitzer, J., 2018. Digital entrepreneurship: a research
agenda on new business models for the twenty-first century. International Journal of
Entrepreneurial Behavior & Research.
Gray, D.E., 2019. Doing research in the business world. Sage.
Presser, M., Zhang, Q., Bechmann, A. and Beliatis, M.J., 2019. The internet of things as driver
for digital business model innovation. In Digital Business Models (pp. 27-55). Palgrave
Macmillan, Cham.
Standing, C. and Mattsson, J., 2018. “Fake it until you make it”: business model
conceptualization in digital entrepreneurship. Journal of Strategic Marketing. 26(5).
pp.385-399.
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