PHD301 - Blue Ocean Restaurant: Hospitality Venue Planning & Design

This report presents a comprehensive plan for the Blue Ocean Restaurant, a proposed a-la-carte restaurant next to the coastline at Stuart Street Manly Beach. It includes a SWOT analysis of competitors, key changes implemented based on stakeholder feedback, a detailed venue concept, and a feasibility study covering market analysis, competitive analysis, and supply chain management. The report also addresses venue layout and design implications, financial analysis, and sustainability planning, concluding with a visual representation of the venue and a refined brand concept. The analysis indicates the high potential of the restaurant due to the location, target market, and lack of direct competitors. The document emphasizes quality food, unique ambience, and customer experience as key factors for success.