Comprehensive Business Case Report: Philips E-commerce & CSR in Asia

This report presents a detailed business case for Philips, a multinational company operating in Asian countries, focusing on the implementation of CSR activities and the development of an E-commerce website. The report includes an executive summary, introduction and background, outlining Philips' mission, objectives, and CSR policies. It defines the business case, scope, and stakeholders, followed by a stakeholders analysis and a program logic model. A feasibility analysis, including a SWOT analysis, Gantt chart, and budget, is also provided. The report emphasizes the importance of adapting to changing market demands, particularly the rise of E-commerce, and how Philips aims to expand its business and enhance its sales through an online platform. The report highlights the benefits of CSR, such as improved customer relations and increased sales, while also addressing the potential for environmental sustainability and job creation. It concludes by emphasizing the need for Philips to adopt innovative strategies to remain competitive and achieve sustainable success in the market.

BUSINESS CASE
PHILIPS
1

Business Letter
David Nicolai
Magarpatta, Pune
Philips
2 October, 2017
Alex
CEO
Philips
Magarpatta, Pune
Dear Alex,
I would like to first introduce my project i.e. implementation of CSR activities within the
organization. As CSR is crucial for the organization to gain several benefits. This project will not
only bring several advantages for the business but also prospects for better growth in future. The
feasibility of the project is evaluated which reveals that this project will be cost effective and can
be initiated. The schedule for the project is also enclosed within.
I request you to approve the budget for the project so that the project could be initiated as early
as possible.
Sincerely,
David Nicolai
2

EXECUTIVE SUMMARY
A report is developed which will include information related to the CSR activities of a
company dealing in Asian countries. Philips is a multinational company which is dealing
in the Asian countries which are willing to work on a project so as to manage its
progress in these countries. Hence, information related to the CSR activities of Philips is
shared in the report. The report also includes information related to a feasibility study of
the project. A Gantt chart and budget is also being provided in the report so as to
provide an effective set of support to Philips. With the help of a report, a trail is made by
the researcher to evaluate his critical thinking skills by showing all the aspects of project
management and company analysis. It could be ensured that following the plan and
schedule provided in the report will help Philips in attain success and sustainability in
Asian markets.
3

TABLE OF CONTENTS
EXECUTIVE SUMMARY................................................................................................. 2
INTRODUCTION AND BACKGROUND..........................................................................4
Mission and Objective...................................................................................................4
Philips CSR Policies..................................................................................................... 6
BUSINESS CASE DEFINITION.......................................................................................9
Business Case Aim.......................................................................................................9
Business Case Scope.................................................................................................10
BUSINESS STAKEHOLDERS AND STAKEHOLDERS ANALYSIS..............................12
Stakeholders Of Philips...............................................................................................12
Stakeholders Analysis.................................................................................................14
PROGRAM LOGIC MODEL...........................................................................................16
SMART Objectives......................................................................................................16
FEASIBILITY ANALYSIS............................................................................................... 19
SWOT Analysis...........................................................................................................20
GANTT CHART..............................................................................................................23
Work Breakdown Structure.........................................................................................23
Schedule.....................................................................................................................23
Gantt Chart................................................................................................................. 24
4

RESOURCES................................................................................................................ 26
Human Resources...................................................................................................... 26
Physical Resources.................................................................................................... 27
BUDGET........................................................................................................................ 28
CONCLUSION............................................................................................................... 29
REFERENCES...............................................................................................................30
5

INTRODUCTION AND BACKGROUND
Philips is a company which is working towards to expand its business and wants to
bring a certain set of changes in marketing and distribution system. In present time
requirement of the market as well as people available in the market is changing due to
which it has become important for Philips to bring changes in its sales and distribution
system. People in present time are relying more upon E-commerce companies as they
can get the products and services by just by making certain clicks and place the order of
the products and services they want. Philips is still dependent on the online stores and
local markets of the countries in which it is dealing with the sale of its products and
services (Carlsen, et. al., 2013). Therefore, by understanding the market requirements
and demand of the people available in the market Philips has decided to create an E-
commerce website which could be accessed by the people available in different parts of
the world. The E-Commerce website of the company will help it in increasing its sale
and will help it in remaining in attaining success in the market (Franzoni, 2015). Hence,
a report is developed which will help Philips in evaluating every single aspect related to
the business case initiated by it. The report will include every single aspect which is
required to be taken into consideration by a company working a new project. This report
will include all set of aspects which are related to IT project management, information
related to project management methodologies, approaches and tools will be shared in
this section of the research. It is necessary that an organization should develop a proper
plan before initiating any project. Working towards to develop a proper project plan will
6

help the organization in managing its success and will help in completing the project
according to the requirement (Reimann and Ketchen, 2017).
Mission and Objective
The mission of the project is to develop an online system with the help of which a proper
framework could be developed which could help in managing the sale of its products
and services in the market (Ghanem, & Elgammal, 2016).
Philips is a company which is working in many of the Asian countries. India is one of the
Asian Countries which provides a huge potential for Philips. Therefore, Philips wants to
expand in India so as to ensure that the company could attain competitive advantage
and could move on the path of success and sustainability (Ebel, et. al., 2016).
The objective of the company is to complete the project within the 3 years so that it
could avail the online purchase facility to its customers available in different parts of the
world.
Another objective of the company is to increase its sales by 30% percent 6 months after
the launch of the E-commerce website of a company (Reimann and Ketchen, 2017).
Hence, understanding the mission and objectives of Philips it could be evaluated that it
is a company which wants to remain indulged in the growth aspects and wants to
ensure that new and innovative strategies could be adopted by the same so that its
position could remain maintained (JIE, 2017).
It could be analyzed that Asian countries are the main target of Philips as they provide
the great potential for growth working towards which an assurance will be made by the
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company that it will attain competitive advantage and will keep on moving towards the
better future. The expansion is a necessity for every business and it is required that a
proper planning, as well as framework, should be developed by the company so as to
expand its business. Developing a project plan and working towards to initiate that
project according to the set plans helps the organization in managing the growth
aspects (Anthony, & Garner, 2016). For the companies dealing in the highly competitive
market, it has become important that they should include innovation in their business
practices.
A project of an E-Commerce website for the products of Philips which will be available
in various parts of the world is the best plan which could be initiated by the company
(Mavridis, Gross-Amblard, and Miklós, 2016). The reason behind it is that in present
time Philips avail its products and services only in the offline market. The company
provides its franchises and stock points to the people in different parts of the world so
as to manage its sale. Products of Philips are also availed in various retail chains. In this
process of offering franchises and stock points, a physical infrastructure is required for
which huge amount of investment is being made by the company. Therefore, by
launching E-commerce website, the company would be able to reduce the number of
distribution networks and will be able to provide its products and services at the lower
rate (Cengage Lea Schwalbe, 2015). This will help Philips in attracting the people of
Asian countries and will help in attaining success and sustainability in the market.
Hence, it could be said that the decision of the Philips to develop an E-commerce
website and to go online is really effective which will help the same in attracting a huge
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number of customers towards the business and will help it in moving on the path of
growth and success (Shtub, 2017).
Philips CSR Policies
Presently Philips is working in the market of India in which company is growing on the
growth rate. So as to ensure that the people of India could remain attached to the
company, it prefers to remain indulged in the CSR practices. It is being analyzed that
Corporate Social Responsibilities has become one of the most important aspects of the
organizations dealing in any market. It has become important that these organizations
should understand their corporate social responsibilities and should work towards to
develop the policies and procedures which could help the company in maintaining the
decorum of the market (Stanek, Babkin, & Zubov, 2016).
Understanding its corporate social responsibilities Philips has initiated a CSR program
in India. To ensure that the corporate social responsibilities of the company could be
maintained, in India company has initiated a Philips India Limited Company which
remain indulged in the CSR activities and ensures to provide a support and helping
hand for the people of India as well as for the society in which the company is working
(Mainga, 2017).
The business of Philips India Limited and its subsidiaries are located in various parts of
the country which are providing the valuable CSR services to the people as well as to
the market of India.
Philips prefers to work towards the welfare measures for the community at a large scale
which includes the employees working in a company and their families.
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Philips also prefers to make a positive contribution to the society at a large by
organizing the social and cultural development programs which include educational
services, training, providing social awareness especially to the people who are
economical of backward class so that they can grow and generate an effective amount
of income.
Another CSR activity in which Philips remain indulged is of protection and safeguard of
the environment and maintaining the ecological balance (Furnham, & Gunter, 2015).
These are certain CSR activities which are being initiated by Philips in the Indian
market. The project of Philips is directly linked with its corporate social responsibility as
by launching the E-commerce website company will be able to minimize the cost of the
products it is selling in the market. This will help the customers in getting the products
and services at a fair price.
On the other hand by applying the new and innovative technology at the workplace
company will be able to help its employees in learning new things and progressing in
the market. Environmental sustainability will also be initiated by the company with the
application of new project in the market (Castellanos, Cigarrán, & García-Serrano,
2017). Reduction in the distribution channel and availing online centers will lead to
reducing the transportation cost which will help in saving fuel. On the other hand, new
job opportunities will also be availed by the company after initiating the project. To
manage the transaction related work and purchase transactions and for various
customer services and support facilities company will develop customer care service
centers and customer helpline centers. This will help in increasing job opportunities in
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the market which again will provide a support to the target population and will also help
in reducing unemployment from India and various other countries (Mainga, 2017).
Hence, understanding the CSR aspects related with Philips it could be evaluated that
the company has an effective set of plans and policies in relation to the welfare of the
country and society in which it is working. It is required that the company should focus
towards the development of the society and economy so that more opportunity could be
created and sustainability could be obtained (Singhal, Agrawal and Sharma, 2016). For
the companies like Philips working in a highly competitive environment, one of the most
important aspects is attaining competitive advantage so that they could remain in the
run of attracting customers towards its products and services and could attain
sustainability. Hence, adopting new and innovative technology will provide a set path to
the companies with the effect of which it will be able to manage its work process and will
be able to ensure that it could sustain and attain success in the competitive market in
which it is working (Reimann and Ketchen, 2017).
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BUSINESS CASE DEFINITION
Phillips is the company which is indulged in the electronic market which prefers to
remain indulged in the practices of adopting new and innovative technology at the
workplace (Sikwane, 2016). Electronic Industry is growing day by day in which there are
a various set of competitors which are also increasing. In this situation, it becomes
necessary that Philips should work towards to develop new and innovative ideas for its
progress. The company wants that it should adopt the technology which could help it in
its growth aspects with the effect of which sustainability could be obtained. Therefore, to
ensure that the company could attain competitive advantage in the market company has
developed a plan to initiate a new project which is related to the Program Logic Model
(JIE, 2017). The company is planning to introduce its E-commerce website which will
provide access to the target customers to visit the website and to place orders for the
products and services. Various additional services like online payments, net-banking
option, credit card payment and cash on delivery will also be available on the E-
commerce website of Philips. An assurance will be made by Philips that they will
provide the exact products which are being displayed on the website which will help the
company in maintaining transparency and gaining the trust of the customers (Mavridis,
Gross-Amblard, and Miklós, 2016).
Business Case Aim
Philips is one from one of the well-known names in the electronic market for which it
becomes important that the company should have clear aims working on which it could
attain competitive advantage in the market (Põder, & Lukki, 2011). Philips is the
12

company which works towards to provide innovation to the customers available in the
market. Innovation is one of the aspects which are being kept on the priority of a
company. The tagline of the Philips provides a clear image of its CSR activities which
included sense and simplicity. This tagline is developed by the company so as to ensure
that the day to day life of the people could become easy and simple with the help of the
sensible items (Shtub, 2017).
USP of Philips is improving people’s lives through meaningful innovation which means
that the company prefers to remain indulged in the practices of improving the lives of
people available in the market. Innovation has become one of the most important
aspects of managing the day to day life. Hence, the aim of Philips is to improve the day
to day life of people by providing sensible innovation.
Philips has introduced its subsidiary in the Indian market which is known as Philips India
Limited. This subsidiary of Philips aims at providing better and effective set of solutions
to the people available in the market. Philips is the company which works towards for
the welfare of the community and society in which it is working (Kucherov, & Zamulin,
2016).
The main focus of Philips remains with providing an effective set of solutions to the
people available in the market so that they can grow and develop. The company prefers
to ensure that it could avail job opportunities to the people available in the market in
which it is working (Coronel & Morris, 2016). Therefore, the company is going online
which will help in availing job opportunities to the target population available in the
13

market. This initiative of the company will also help in the economic growth of the
country and will provide a growth opportunity for the society in which it is working.
Business Case Scope
E-commerce companies growing in the market as people available are relying more
upon the online purchasing system and prefer to get the purchases delivered to their
homes (Ghanem, & Elgammal, 2016). In this changing society, it has become important
for the companies to move online rather than relying on the physical stores or retail
chain. Hence, taking the initiative to move online will provide an effective set of solution
to Philips. The market of Asian countries will mainly be focused upon by Philips so as to
ensure that it could attain competitive advantage. Philips is getting an effective set of
response from the market of India as the population of India prefers to buy products and
services via E-commerce website rather than visiting the physical stores. In this
situation India becomes an emerging market for the companies like Philips and
investing in the market will result in providing a fruitful response to the company with the
effect of which it will sustain and attain competitive advantage in the market (Franzoni,
2015).
Hence, evaluating all the aspects and market situations it could be evaluated that the
scope of the business case is very broad as it will definitely provide a positive response
to the company with the effect of which it will be able to sustain and attain success in
the competitive market it is working (Ebel, et. al., 2016).
It could be suggested that Philips should work towards to develop a proper plan so that
it could manage its growth in India and should remain indulged in the CSR activities.
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Remaining indulged in the CSR activities will provide a relevant set of support to Philips
with the effect of which it will be able to earn customer loyalty and trust (Farber
Canziani, et. al., 2012). CSR is becoming important for every single company working
on the international level as it helps in enhancing goodwill in the market with the effect
of which more and more people get attracted towards the products and services of the
company and prefers to remain attached with the company for a long period of time.
Therefore, working towards the business case will definitely provide an effective set of
support to Philips with the effect of which it will be able to attain success and
competitive advantage in the international market. This will help the company in
increasing its scope and will develop a support system with the effect of which company
will attract more and more customers towards its products and services and will be able
to manage its position in the competitive environment of electronic industry (Carlsen, et.
al., 2013).
15

BUSINESS STAKEHOLDERS AND STAKEHOLDERS ANALYSIS
Stakeholders play a very vital role in the growth of any business. These are the
individuals or groups who either directly or indirectly remain attached or get affected by
every single activity of the company. For a company like Philips working in the
competitive market, it becomes important that it should work towards to identify all the
stakeholders which are either directly or indirectly attached to the business process
(Andries, & Debackere, 2013). Identification of the stakeholders attached with the
company will help the same in developing a proper plan which will help in fulfilling their
needs and wants with the effect of which company will be able to process its work
process in a smooth and subtle way. In this section identification of the business
stakeholders will be done and with the help of their analysis, a trail will be made to
understand their needs and wants to be attached to the process of the business
(Benckendorff, et. al., 2012).
Stakeholders Of Philips
There are a various set of stakeholders which are attached with the company these
stakeholders are:
CEO and Chairman: Frans Van Houten is the CEO of Philips who took over the position
on 1 April 2011. CEO of the company is one of the key stakeholders as he plays a very
vital role in the growth of the company. CEO is a person who runs the business and
makes all the big and effective set of decisions related to the business. In this case, it
becomes necessary that Philips should provide an effective set of business to the CEO
16

and should provide a growth chart which could help in developing more innovative
decisions for the company (Kamath and Saurav, 2016).
Major Brand suppliers: These are the external stakeholders of the company who gain
plays a key role in its growth. Major brand suppliers are the people who prefer to work
towards managing all set of supplies related to the company (Cheng, Wen, and Sun,
2015). It is required that Philips should provide all set of support to the suppliers so that
they could remain in touch with the company.
Customers: Customers are most important stakeholders of the company. Customers
help the company in generating an effective set of revenue and help the company in
managing its growth. It is necessary that Philips should remain indulged in the practices
of developing new and innovative products and services for its customers so that they
could remain in touch with the company. Providing products and services at a fair price
and ensuring to maintain the quality of the product will help the customers in remaining
happy and in remaining attached to the company (Al-Odeh, 2016).
Shareholders: Shareholders again are the external stakeholders of the company who
make an investment in the shares of the company. Shareholders are treated as the
owners of the company as they help it in providing an effective set of funds and helps in
managing its work process. In this situation, it becomes important that Philips should
remain indulged in the practices with the effect of which value of its share could
increase so that the stakeholders who have invested in the business could get an
effective set of return on the investment they have made (Reimann and Ketchen, 2017).
17

Government: Government is the external stakeholder who ensures that the decorum of
the market could remain maintained and assurance could be made that fair trade could
be maintained. The government applies the rules and regulations which help the
companies in trading effectively and freely in the competitive market. In this situation, it
becomes important that Philips should work towards to help the government by
following all the policies and procedures, and should pay all the taxes and duties
applied by the government to the trade (Singhal, Agrawal and Sharma, 2016).
Employees: Employees are the key stakeholders attached with the company (Sheehan,
2008). These are the internal stakeholders who work towards to manage the production
and various other aspects. Employees of the company play a very vital role in managing
the productivity and fulfilling the demand of the market. Therefore, to help the
employees it is necessary that Philips should work towards to provide better and
effective infrastructure, it should ensure that all the employees should be treated equally
in the workplace. It is also important that company should help in the growth aspects of
the employees so that they can manage their personal life in an effective way (Mainga,
2017).
Society: Philips is working in the international market in which it becomes necessary
that the company should remain indulged in the CSR practices which could help in the
growth of the society. It is required that the new business case of Philips should help the
society in growing and should provide them a support with the effect of which
development could be provided to the people available in the society (Liu, 2012).
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Stakeholders Analysis
Low Interest High Interest
Low
Power
Employees of Suppliers who work
indirectly for the company
Occupational Customers
Loyal Customers who always remain
attached to the products and services
of the company
Suppliers who manage the daily
supplies of the company (Castellanos,
Cigarrán, & García-Serrano, 2017).
Employees working in the company
Keep Satisfied Key Players
High
Power
Government of the country in
which the company is working
Shareholders of the company who
have invested their money in the
share.
Society in which the company is
working.
CEO and Chairman of the company
Major branded suppliers who help in
maintaining the turnover of the
company and provides a suitable path
for the growth and sustainability.
Stakeholder’s analysis provides a set path to the company in evaluating the importance
according to the benefits and solutions they provide to the company (Anthony, &
Garner, 2016). It is necessary that a company should analyze the stakeholders so that it
could develop the strategies and make the priorities of fulfilling the requirements of the
stakeholders according to their needs and wants and the help and support they provide
19

to the company. Philips is the company which remains indulged in the practices of
gaining information related with its stakeholders and works towards to develop an
appropriate set of strategies with the effect of which it manages to fulfill the needs and
wants of every single stakeholder attached with the company (Wasson, 2015).
PROGRAM LOGIC MODEL
A program logic model is developed which will help in understanding the objectives of
an organization. For an organization, one of the most important aspects is to develop a
set framework with the effect of which understanding related with the growth aspects
could be made so as to manage the progress of the company (Sikwane, 2016). This
section will include a program logic model which will help in evaluating the smart
objectives for the business case of Philips. These smart objectives are:
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(Pigott, & Hobbs, 2011)
SMART Objectives
Philips is a company which beliefs in innovation for which the company is willing to
make an investment of $1m. The project comprises of developing an E-Commerce
website for all the countries in which the company is working.
The project will require market research of all the countries which will require huge
investment and time. In one 1 year company wants to complete the work related to
market research and wants to gather the response of target population available in the
market (Norman, Brotherton, and Fried, 2011).
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Another objective of the company is to complete the project within 3 years and establish
a proper networking system in all the countries so that flow of information could be
maintained and productivity could get increased by 20%.
The company wants to make the investment of $1m which is estimated to be recovered
in back in 3.5 years as with the introduction the E-commerce website objective of the
company is to enhance its revenue by 30% within the 6 months of the introduction of the
website (Norman, Brotherton, & Robert, 2010).
The company also has the objective of evaluating all set of potential risks within the 6
months so that strategies to mitigate these risk factors could be developed within the 3
months. This will help the company in processing the work in a smooth way related with
the company and will help the same in attaining success by completing the project
within the time frame of 3 years.
Philips also aims at generating employment for the people of the country in which it will
launch its customer care center. For the market of India, it is being estimated that the
new project of Philips will open almost 50000 new job vacancies for 25 cities of India
which will help the country in reducing unemployment (Miller, 2009).
Hence, evaluating all the aspects and objectives of Philips it could be analyzed that the
objective set by the company are Specific as they are developed on the basis of the
plans and policies of the company (Miller, 2008). These objectives are measurable as
productivity and review could be measured by making the comparison with the previous
performance. The objectives set by Philips for the new project are attainable as it is
easy to attain all the objectives within the time which is availed. Therefore, it could be
22

said that all the objectives set by Philips are SMART and will help the company in
attaining success and attaining competitive advantage. It could be evaluated that the
objectives of the company will also help it in maintaining all the CSR activities and will
provide a relevant set of opportunities of growth for the people living in the country
(Mavridis, Gross-Amblard, and Miklós, 2016).
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FEASIBILITY ANALYSIS
A feasibility study is one of the most important aspects attached with the evaluation and
analysis of any new project. It is required that the companies working in a global market
should indulge the practices with the effect of which evaluation of the effectiveness of
the company could be done in a proper way (Lock, 2013).
(Levin, 2007)
A data was collected from the annual report of Philips in which it was evaluated that
company is financially sound so as to make such type of investment decision. It was
24

evaluated that Philips is the company which remains indulged in the practices of
environmental sustainability (JIE, 2017).
With the help of the below graph, it could be evaluated that presently company is
working on a project green innovation which will help in saving energy and will help the
households in making an effective set of contribution in the environmental sustainability
aspects. Innovation remains the prime focus of the company in which it prefers to work
towards to develop some of the other new and innovative aspects which help the
company in managing the sustainability and providing a relevant set of support in
attaining success (Iland, 2013).
(Howard, Lock, & Bryant, 2009)
Philips is a company which has developed three pillars of the ‘Healthy people,
sustainable planet’, program. These three pillars are:
Creating value for the customers by providing sustainable solutions (Haugan, 2012)
25

Leading those customers by examples in all the sustainable operations of the company
Multiplying the impact of the company by driving Sustainability with the help of supply
chain,
SWOT Analysis
STRENGTHS WEAKNESSES
Philips has its subsidiaries in more than
100 countries, availing jobs to more than
120,000 employees.
Operations of Philips provide around 110+
production facilities.
Philips has a market leadership and strong
brand equity in the market.
The company prefers to align operations
with the market conditions so that its
products could get increased.
Customer loyalty is high
The company remains indulged in the
environmental sustainability aspects which
enhance brand value in the market.
Various legal tangles lead to tarnishing the
image of the brand.
High competition in the market for
electronic appliances.
Higher price quotients as compared to the
competitors (Furnham, & Gunter, 2015).
OPPORTUNITIES THREATS
Growth through the inorganic route creates
an opportunity for growth to Philips.
Demand for the sustainable and green
The business environment is highly
competitive.
Counterfeit goods create major threat
26

lighting is increasing in the market.
Growing opportunity in the markets of
India and China (Desmond, 2016).
Push from various government and
environmental activists for the greener
products is creating opportunities for the
companies.
chances for the big brands like Philips.
Fluctuations in the exchange rates affect
the trade of the company.
Availability of cheaper technological and
electronic appliances creates a huge
competition for the company and affects its
revenue.
Hence, understanding all the aspects related to the sustainability aspects of the
company it could be evaluated that Philips is the company which remains indulged in
the practices of helping the society and developing new and innovative aspects with the
effect of which direction could be provided by the company (Mainga, 2017). In short, it
could be evaluated that the new plan developed by the company is feasible as it will
help in spreading sustainability in the market also the project will help in developing a
support system for the people who are unemployed.
Understanding all the aspects related to the progress and evaluating the financial
position of the company it could be evaluated that Philips is the company which can
help in creating sustainability in the environment. Innovation is one of the aspects which
is being focused by the company with the effect of which an assurance could be made
that the new project on which it is working will definitely help the company in a growing
and will also help the society attaining sustainability. Therefore, it won’t be wrong if it is
being said that the project initiated by Philips is feasible with the effect of which
assurance could be made that appropriate support will be provided by the project of
27

Ecommerce to the people available in the society. Employment generation and positive
contribution to the economic growth makes the project feasible and effective (Reiss,
2013).
28

GANTT CHART
Work Breakdown Structure
(Põder, & Lukki, 2011)
Schedule
S. No. Project Activities Start
Months
2017-2020
End Month
2017-2020
0 Philips Project Management Oct 2017 Feb 2018
1 Collecting Information Jan 2018 May 2018
2 Adoption of the Resources March 2018 Sept 2018
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2.1 Setting Goals March 2018 June 2018
2.2 Requirement Analysis June 2018 July 2018
2.3 Risk Management July 2018 Aug 2018
2.4 Indicating Process Flow Aug 2018 Sept 2018
3 Project Plan Development Sept 2018 Jan 2019
3.1 Timescale Development Sept 2018 Oct 2018
3.2 Project Deliverable Evaluation Oct 2018 Nov 2018
3.3 Module Development Nov 2018 Dec 2018
3.4 Bifurcating Activities Dec 2018 Jan 2019
3.5 Setting of Priority Jan 2019 Feb 2019
3.5.1 Developing Geographical Placements Jan 2019 Feb 2019
4 Plan Execution Feb 2019 Aug 2019
4.1 Software Introduction Feb 2019 March 2019
4.2 Project Structure Designing March 2019 April 2019
4.3 Programming April 2019 June 2019
4.4 Code Generation June 2019 Aug 2019
5 Closing Project Aug 2019 March 2020
5.1 Checklist Aug 2019 Oct 2019
5.2 Managing Change Oct 2019 Nov 2019
5.3 Report for Management Nov 2019 Jan 2020
5.4 Testing Jan 2020 Feb 2020
6 Termination Feb 2020 March 2020
(Stanek, Babkin, & Zubov, 2016)
30

Gantt Chart
(Shtub, 2017)
31

RESOURCES
Project management is a very crucial task in which it is required that an organization
should develop a proper plan before progressing for the future. It is required that an
organization should prepare a proper list of the resources which will be required to
manage the project. Developing a list of the resources required for the project
management helps the company in making a proper and relevant set of estimation of
the budget and time which will be required to be invested in the project. Therefore, it is
necessary for the company that it should evaluate all the resources in a well in advance
form before initiating the project (Pigott, & Hobbs, 2016).
Human Resources
Human resources are the most important aspects attached to any project. It is
impossible to develop any project without human resources as these are the people
who develop a proper project plan, these are the people who work towards to evaluate
every single coding and design information about the project (Wasson, 2012). Hence, it
is necessary that Philips should evaluate all the human resources and prepare a proper
list so that recruitment and selection of the required resources could be done in a proper
and effective way.
Resources Role and responsibility
20 Market Researchers 20 market researchers will be hired on a contract basis
that will be provided the responsibility of indulging in the
markets of 20 different countries. These researchers will
develop a research report of each city in which
32

information related to the needs and wants and views of
people in relation with Philips will be gathered. This will
help Philips in developing an effective set of
understanding with the needs and wants of the people
available in the market of these 20 countries.
5 IT Professional 5 IT professionals will be hired who will work in the E-
commerce website of the company (Kucherov, &
Zamulin, 2016). These IT professionals will be hired on
a contract basis that will help in designing a website
which could attract the people towards it and help them
in placing their orders in a proper way.
4 Members Team of
Research and Development
The team will ensure that the work should move
according to the requirements of the people available in
the market. It is important that these team members
should work towards to evaluate the changes if they are
applicable on the progress of the project.
Physical Resources
Resources Their Usage
5 Systems IT professionals hired will work on the fully upgraded
systems. These systems will help in designing the E-
commerce website and developing a networking system
which is really effective.
33

Vehicle Facility for the
Researchers
Vehicles will be provided all the 20 researchers and
convenience fairs will also be provided. This will help
them in saving their time and gathering an effective set
of information from different parts of the countries in
which they are researching.
Mobile Phones Mobile phones will be provided to all the IT
professionals as well as research and development
team members. These mobile phones will only be used
for the official purpose. Personal use will be strictly
prohibited. This will help all the team members in
maintaining the information system and remaining up to
date (Khan, et. al., 2016).
34

BUDGET
(Coronel & Morris, 2016)
Evaluating the budget for the project of Philips it could be evaluated that the project of
the company is feasible. With the help of the analysis, it could be evaluated that the
project of the company is feasible. The break-even analysis will occur in 3 years and 48
days. The company will definitely earn an effective set of revenue after implementation
of the project and will be able to manage its success in the market (Cengage Lea
Schwalbe, 2015).
35

CONCLUSION
At the end, it can be concluded that the project initiated by Philips is feasible which will
help the company in attaining success in the market. It is required that the companies
available in the market should work towards to develop a proper plan and should work
towards to manage the things according to the plan. Indulging in the activities of project
management and market research always provides an effective set of solution to the
company. It is necessary that the company should evaluate all the aspects related to
the project and should evaluate whether it is feasible or not. This will help the company
in making an effective set of the decision of whether it should go with the project or not.
It could also be concluded that market of India provides a huge potential for growth,
hence Philips should work towards to develop the strategies with the effect of which it
could sustain in the market of India and could attain competitive advantage with the
effect of which success could be obtained by the company.
36

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