Comprehensive Business Case Report: Philips E-commerce & CSR in Asia

This report presents a detailed business case for Philips, a multinational company operating in Asian countries, focusing on the implementation of CSR activities and the development of an E-commerce website. The report includes an executive summary, introduction and background, outlining Philips' mission, objectives, and CSR policies. It defines the business case, scope, and stakeholders, followed by a stakeholders analysis and a program logic model. A feasibility analysis, including a SWOT analysis, Gantt chart, and budget, is also provided. The report emphasizes the importance of adapting to changing market demands, particularly the rise of E-commerce, and how Philips aims to expand its business and enhance its sales through an online platform. The report highlights the benefits of CSR, such as improved customer relations and increased sales, while also addressing the potential for environmental sustainability and job creation. It concludes by emphasizing the need for Philips to adopt innovative strategies to remain competitive and achieve sustainable success in the market.

BUSINESS CASE
PHILIPS
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Business Letter
David Nicolai
Magarpatta, Pune
Philips
2 October, 2017
Alex
CEO
Philips
Magarpatta, Pune
Dear Alex,
I would like to first introduce my project i.e. implementation of CSR activities within the
organization. As CSR is crucial for the organization to gain several benefits. This project will not
only bring several advantages for the business but also prospects for better growth in future. The
feasibility of the project is evaluated which reveals that this project will be cost effective and can
be initiated. The schedule for the project is also enclosed within.
I request you to approve the budget for the project so that the project could be initiated as early
as possible.
Sincerely,
David Nicolai
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EXECUTIVE SUMMARY
A report is developed which will include information related to the CSR activities of a
company dealing in Asian countries. Philips is a multinational company which is dealing
in the Asian countries which are willing to work on a project so as to manage its
progress in these countries. Hence, information related to the CSR activities of Philips is
shared in the report. The report also includes information related to a feasibility study of
the project. A Gantt chart and budget is also being provided in the report so as to
provide an effective set of support to Philips. With the help of a report, a trail is made by
the researcher to evaluate his critical thinking skills by showing all the aspects of project
management and company analysis. It could be ensured that following the plan and
schedule provided in the report will help Philips in attain success and sustainability in
Asian markets.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY................................................................................................. 2
INTRODUCTION AND BACKGROUND..........................................................................4
Mission and Objective...................................................................................................4
Philips CSR Policies..................................................................................................... 6
BUSINESS CASE DEFINITION.......................................................................................9
Business Case Aim.......................................................................................................9
Business Case Scope.................................................................................................10
BUSINESS STAKEHOLDERS AND STAKEHOLDERS ANALYSIS..............................12
Stakeholders Of Philips...............................................................................................12
Stakeholders Analysis.................................................................................................14
PROGRAM LOGIC MODEL...........................................................................................16
SMART Objectives......................................................................................................16
FEASIBILITY ANALYSIS............................................................................................... 19
SWOT Analysis...........................................................................................................20
GANTT CHART..............................................................................................................23
Work Breakdown Structure.........................................................................................23
Schedule.....................................................................................................................23
Gantt Chart................................................................................................................. 24
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RESOURCES................................................................................................................ 26
Human Resources...................................................................................................... 26
Physical Resources.................................................................................................... 27
BUDGET........................................................................................................................ 28
CONCLUSION............................................................................................................... 29
REFERENCES...............................................................................................................30
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INTRODUCTION AND BACKGROUND
Philips is a company which is working towards to expand its business and wants to
bring a certain set of changes in marketing and distribution system. In present time
requirement of the market as well as people available in the market is changing due to
which it has become important for Philips to bring changes in its sales and distribution
system. People in present time are relying more upon E-commerce companies as they
can get the products and services by just by making certain clicks and place the order of
the products and services they want. Philips is still dependent on the online stores and
local markets of the countries in which it is dealing with the sale of its products and
services (Carlsen, et. al., 2013). Therefore, by understanding the market requirements
and demand of the people available in the market Philips has decided to create an E-
commerce website which could be accessed by the people available in different parts of
the world. The E-Commerce website of the company will help it in increasing its sale
and will help it in remaining in attaining success in the market (Franzoni, 2015). Hence,
a report is developed which will help Philips in evaluating every single aspect related to
the business case initiated by it. The report will include every single aspect which is
required to be taken into consideration by a company working a new project. This report
will include all set of aspects which are related to IT project management, information
related to project management methodologies, approaches and tools will be shared in
this section of the research. It is necessary that an organization should develop a proper
plan before initiating any project. Working towards to develop a proper project plan will
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help the organization in managing its success and will help in completing the project
according to the requirement (Reimann and Ketchen, 2017).
Mission and Objective
The mission of the project is to develop an online system with the help of which a proper
framework could be developed which could help in managing the sale of its products
and services in the market (Ghanem, & Elgammal, 2016).
Philips is a company which is working in many of the Asian countries. India is one of the
Asian Countries which provides a huge potential for Philips. Therefore, Philips wants to
expand in India so as to ensure that the company could attain competitive advantage
and could move on the path of success and sustainability (Ebel, et. al., 2016).
The objective of the company is to complete the project within the 3 years so that it
could avail the online purchase facility to its customers available in different parts of the
world.
Another objective of the company is to increase its sales by 30% percent 6 months after
the launch of the E-commerce website of a company (Reimann and Ketchen, 2017).
Hence, understanding the mission and objectives of Philips it could be evaluated that it
is a company which wants to remain indulged in the growth aspects and wants to
ensure that new and innovative strategies could be adopted by the same so that its
position could remain maintained (JIE, 2017).
It could be analyzed that Asian countries are the main target of Philips as they provide
the great potential for growth working towards which an assurance will be made by the
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company that it will attain competitive advantage and will keep on moving towards the
better future. The expansion is a necessity for every business and it is required that a
proper planning, as well as framework, should be developed by the company so as to
expand its business. Developing a project plan and working towards to initiate that
project according to the set plans helps the organization in managing the growth
aspects (Anthony, & Garner, 2016). For the companies dealing in the highly competitive
market, it has become important that they should include innovation in their business
practices.
A project of an E-Commerce website for the products of Philips which will be available
in various parts of the world is the best plan which could be initiated by the company
(Mavridis, Gross-Amblard, and Miklós, 2016). The reason behind it is that in present
time Philips avail its products and services only in the offline market. The company
provides its franchises and stock points to the people in different parts of the world so
as to manage its sale. Products of Philips are also availed in various retail chains. In this
process of offering franchises and stock points, a physical infrastructure is required for
which huge amount of investment is being made by the company. Therefore, by
launching E-commerce website, the company would be able to reduce the number of
distribution networks and will be able to provide its products and services at the lower
rate (Cengage Lea Schwalbe, 2015). This will help Philips in attracting the people of
Asian countries and will help in attaining success and sustainability in the market.
Hence, it could be said that the decision of the Philips to develop an E-commerce
website and to go online is really effective which will help the same in attracting a huge
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number of customers towards the business and will help it in moving on the path of
growth and success (Shtub, 2017).
Philips CSR Policies
Presently Philips is working in the market of India in which company is growing on the
growth rate. So as to ensure that the people of India could remain attached to the
company, it prefers to remain indulged in the CSR practices. It is being analyzed that
Corporate Social Responsibilities has become one of the most important aspects of the
organizations dealing in any market. It has become important that these organizations
should understand their corporate social responsibilities and should work towards to
develop the policies and procedures which could help the company in maintaining the
decorum of the market (Stanek, Babkin, & Zubov, 2016).
Understanding its corporate social responsibilities Philips has initiated a CSR program
in India. To ensure that the corporate social responsibilities of the company could be
maintained, in India company has initiated a Philips India Limited Company which
remain indulged in the CSR activities and ensures to provide a support and helping
hand for the people of India as well as for the society in which the company is working
(Mainga, 2017).
The business of Philips India Limited and its subsidiaries are located in various parts of
the country which are providing the valuable CSR services to the people as well as to
the market of India.
Philips prefers to work towards the welfare measures for the community at a large scale
which includes the employees working in a company and their families.
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Philips also prefers to make a positive contribution to the society at a large by
organizing the social and cultural development programs which include educational
services, training, providing social awareness especially to the people who are
economical of backward class so that they can grow and generate an effective amount
of income.
Another CSR activity in which Philips remain indulged is of protection and safeguard of
the environment and maintaining the ecological balance (Furnham, & Gunter, 2015).
These are certain CSR activities which are being initiated by Philips in the Indian
market. The project of Philips is directly linked with its corporate social responsibility as
by launching the E-commerce website company will be able to minimize the cost of the
products it is selling in the market. This will help the customers in getting the products
and services at a fair price.
On the other hand by applying the new and innovative technology at the workplace
company will be able to help its employees in learning new things and progressing in
the market. Environmental sustainability will also be initiated by the company with the
application of new project in the market (Castellanos, Cigarrán, & García-Serrano,
2017). Reduction in the distribution channel and availing online centers will lead to
reducing the transportation cost which will help in saving fuel. On the other hand, new
job opportunities will also be availed by the company after initiating the project. To
manage the transaction related work and purchase transactions and for various
customer services and support facilities company will develop customer care service
centers and customer helpline centers. This will help in increasing job opportunities in
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the market which again will provide a support to the target population and will also help
in reducing unemployment from India and various other countries (Mainga, 2017).
Hence, understanding the CSR aspects related with Philips it could be evaluated that
the company has an effective set of plans and policies in relation to the welfare of the
country and society in which it is working. It is required that the company should focus
towards the development of the society and economy so that more opportunity could be
created and sustainability could be obtained (Singhal, Agrawal and Sharma, 2016). For
the companies like Philips working in a highly competitive environment, one of the most
important aspects is attaining competitive advantage so that they could remain in the
run of attracting customers towards its products and services and could attain
sustainability. Hence, adopting new and innovative technology will provide a set path to
the companies with the effect of which it will be able to manage its work process and will
be able to ensure that it could sustain and attain success in the competitive market in
which it is working (Reimann and Ketchen, 2017).
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BUSINESS CASE DEFINITION
Phillips is the company which is indulged in the electronic market which prefers to
remain indulged in the practices of adopting new and innovative technology at the
workplace (Sikwane, 2016). Electronic Industry is growing day by day in which there are
a various set of competitors which are also increasing. In this situation, it becomes
necessary that Philips should work towards to develop new and innovative ideas for its
progress. The company wants that it should adopt the technology which could help it in
its growth aspects with the effect of which sustainability could be obtained. Therefore, to
ensure that the company could attain competitive advantage in the market company has
developed a plan to initiate a new project which is related to the Program Logic Model
(JIE, 2017). The company is planning to introduce its E-commerce website which will
provide access to the target customers to visit the website and to place orders for the
products and services. Various additional services like online payments, net-banking
option, credit card payment and cash on delivery will also be available on the E-
commerce website of Philips. An assurance will be made by Philips that they will
provide the exact products which are being displayed on the website which will help the
company in maintaining transparency and gaining the trust of the customers (Mavridis,
Gross-Amblard, and Miklós, 2016).
Business Case Aim
Philips is one from one of the well-known names in the electronic market for which it
becomes important that the company should have clear aims working on which it could
attain competitive advantage in the market (Põder, & Lukki, 2011). Philips is the
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