Marketing Campaign Reflection Journal: Phillip Island Analysis

This reflective journal documents a student's experience working on a Phillip Island marketing campaign. The student reflects on the group project, discussing positive and negative experiences, challenges faced, and lessons learned. The journal details the process of merging diverse ideas, managing time constraints, and the importance of effective communication and cooperation within the team. The assignment required a marketing communication plan, including the selection of advertising media platforms and the measurement of success. The student also reflects on the presentation, comparing it to the initial plans, and outlines new actions for future group work. The document is a valuable resource for understanding the practical application of marketing principles and the dynamics of teamwork in a real-world scenario. The assignment includes an analysis of key research findings, the identification of a target market, and the use of various marketing tools such as video, brochures, and social media prototypes.

Student Name Student ID
Reflective Journal
Documenting this personal reflection has contributed to the way I present my ideas, learning
outcomes, and personal experiences in a logical manner. This reflective journal is an account
of my experience of working in a group. While working on a Hotel and Hospitality
assignment recently, I have gained a number of positive learning experiences that have
helped me improve my knowledge. Additionally, working in a group that has not only
improved the way I coordinate with my team members but also how to resolve conflicts and
challenges that may arise while working in teams. By the end of the assignment, I believe that
the hard work and effort we put in together as a team definitely helped us achieve the
expected results for our project.
The group assignment helped me gain a better understanding and improved my insights about
the benefits and challenges of working together with different individuals. When we started
working on the assignment, it was difficult to merge everybody's ideas and thoughts into our
presentation, as the topic was vast and my team members had diverse and unique ideas to
facilitate the completion of our project. However, with each team meeting that took place, it
became easier to understand the differences that were arising as a result of differences in
thoughts and ideas. The first meeting was probably the longest that took us because we had
just started working as a group and were in the initial stages of our project, which caused
discrepancies in allocating tasks and responsibilities. However, the coordination and mutual
understanding that my team members showed towards each other immensely helped us
establish a gradual flow to complete the presentation. I was relieved at the politeness and
respect that every member showed, which I think was one of the strongest characteristics of
our group.
Teacher’s Name Subject Code 1

Student Name Student ID
One of the biggest constraints that our group faced was time. If given a chance to work on a
group assignment again, I would make sure that time is managed effectively so that my group
members and I do not face any kind of issues or inconveniences due to time and work
pressure. The amount fo workload was causing a little confusion in our workflow process,
which made it difficult to progress easily during the first phase of our project. However,
effective communication and cooperation between team members helped complete the
assignment in the way we exactly wanted it to be. Although I believe more time could have
helped us complete the presentation in a better manner, the knowledge and creativity of my
team members helped us achieve the desired outcomes within the stipulated time. Each
member of the group was able to contribute equally and effectively, which helped complete
the assigned tasks in a proper manner and meet the assignment deadline efficiently. For the
future, I would like to work on my observation and communication skills that can encourage
me to present my ideas more openly while working in a group. I believe that the current
reflective experience can immensely contribute to my group assignments and projects.
Teacher’s Name Subject Code 2