Analysis and Requirements Report: PHL Website Development Project

This report details the PHL (Pashendale Holdings Limited) website development project, initiated to enhance the company's business strategy and market value. The project, approved by the CEO, involves creating a new website to showcase company information, projects, and industry developments. The report covers the project's purpose, which is to improve customer interaction and provide feedback mechanisms, and outlines the project's scope, including planning, design, implementation, and conversion phases. It also describes the project's location, encompassing PHL's various project sites across Australia, and specifies the project timeline, from its initial release to its completion and review. The report further elaborates on the project requirements, emphasizing data collection methodologies, client meetings, and the different phases of website development, including initiation, planning, design, and execution, as well as the project's WBS. Finally, it outlines the acceptance criteria, highlighting the importance of client accessibility, effective communication, and budget management for project success.

Running head: PHL WEBSITE DEVELOPMENT
PHL WEBSITE DEVELOPMENT
Name of the student:
Name of the university:
Author Note:

1PHL WEBSITE DEVELOPMENT
Table of Contents
1.0 Introduction..........................................................................................................................3
1.1 Purpose of the report........................................................................................................3
1.2 Scope of the report...........................................................................................................4
2.0 Location................................................................................................................................5
3.0 Period...................................................................................................................................6
4.0 Requirements........................................................................................................................6
5.0 Acceptance Criteria..............................................................................................................9
6.0 Conclusion............................................................................................................................9
7.0 References..........................................................................................................................10

2PHL WEBSITE DEVELOPMENT
1.0 Introduction
PHL means Pashendale holdings limited are the Australian construction company
who planned some important work strategy for enhancement of their business project and
marketing strategy. Virna pashendale who is the CEO of this company he helps to complete
this strategic plan. This approaches is mainly upgrading the new customers and also enhance
their market value externally. CEO approved company’s website development project which
main concept is made new website about company details, developments and basic
information. This company has no internal Information technology department testing
department or other implementation sections. That is the reason PHL cannot include their
work scopes, projects and other execution on their internal official sites. For the design and
definition phase of this work the worker starts work with Passchendaele holdings limited to
collected criteria after gathered all information the web developer include this in the website.
This website designer complete all work as per web requirement. Contractor complete this
work at 11.59 pm on the last day of project (Anderson, 2016). The chief marketing Officer
Sennveasna Naveen and her teams ensures the complete this project as soon as possible.
Primary estimating cost of this project is designing 145 000 dollar, planning 30000dollar
Implementations and conversion estimation total 90000 dollar.
1.1 Purpose of the report
PHL CEO approved the website development project and the basic purpose of this
project is to make the new website where include basic information of PHL like new project
development, company news, Information of industry, Network platform. This website must
be helpful for the PHL client and this is closely connected to develop the solution. For the
improvement of customer interaction this web project plays the biggest role and the website
provides some options like customer feedbacks which is importantly unique for this business

3PHL WEBSITE DEVELOPMENT
purpose (Ashforth and Schinoff, 2016). This company has not any internal designing,
training, testing, IT, implementation facilities .They outsourced this facilities. That is the
main reason the web developer cannot include this basic information like designing, testing,
training to their internal webpage.
1.2 Scope of the report
The scope of this work for this web project are incorporated with this basic
information like implementations, testing, training and designing. This parts are not internal
part of this company so the web developer cannot include this information. The web
developer try to include all external data like this and properly implemented this new website.
Each and every project are consists the special tasks (Hirsch and Rajpal, 2014).This tasks
should be performed by the web contractor perfectly. In the first phase is the planning phase
the developer create and describes the upcoming project details of PHL, work structure,
training procedure and implementation structure clearly (Zhou et al., 2014). Mainly the
requirement of web developer are PHL present project plan, their approval and review. In the
second phrase the designing and definition section of this project. In this section, the
developer collected the all primary data regarding PHL.
The designer complete all programming for the web designing approval .When the authority
provides all detail information and plans then the developer redesigned this all as soon as
possible. Not only that web contractor resolves all issues like websites coding, testing,
updating. In every week two authority organized a meeting about the weekly website status.
Next phrase is the implementation phrase. The web developer implemented newly designed
webpage and this website running every day and every weak like 24*7 and PHL authority
also monitors the total web page working in a whole time until the project end. The developer
must then give training in accordance with the perfect training plan (Khatib, 2016). As with
the description and model phase, the developer is required to provide PHL with a written

4PHL WEBSITE DEVELOPMENT
status update in weekly meetings to be held between the two authorities. Next phrase is the
conversion phrase where the developer provides PHL with all data with authenticated project
plan and now a project end report to PHL and approval. The contractor complete the project
needed checklist showing all project works have been ended the contractor is needed to
provide PHL with a written status update.
2.0 Location
Latest project of PHL Company is spreading in whole Australia like Sydney,
Melbourne, Adelaide and Brisbane. There are some locations in Sydney in Ross road,
Macquarie Park this industrial warehouse is occupy135 to 250 sq. meter area and there are 20
small units. Other project is selling in Taylor Street, Parramatta it is a very small commercial
complex which is occupied the quality tenant. Some Da approved development sites are
completed by the PHL in Penrith, fingal road. In Melbourne this company purchased some
good property in Lilydale, Pitt Street, and Ring hood’s royal hotel. All are very much oldest
property and they purchase this for commercial use. In First avenue north Adelaide
pashendale purchases for 40 million dollar but currently they negotiating for the purchase
range and this offer made by trust named willow tree trust. In a Good wood station terrace
PHL negotiating with a value of purchaser and considering the offer made by the Tripping
Point Ltd. In a Findon parking Centre PHL negotiating with a range and considering the offer
by Oracle Property fund. This project of PHL which is located in Gumdale Brisbane they
purchase this eight years ago but for the internal issues they sell this but negotiating with
Willmar holdings for the purchase cost. Five years ago PHL company purchased winnow
waterpark but now this is not fitted the modern strategic plan of PHL so they try to sell it
(Danielson et al.,2016). The negotiation is continue currently between PHL and Phillips
Rinker limited. The most of the project are purchased by PHL before previous some year but
now they are negotiating for the selling price in other company.

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3.0 Period
At first this project is release their statement on 2018, 5th September. After reviewing
this project the web developer selected this in 26th September, 2018. The implementations of
this project must be completed in December 5th, 2018. Employees of PHL completed this
training within one week. This project closed on Christmas evening and the reviews of this
project performed one week before 25th December 2018.
4.0 Requirements
The project that deals with the overall development of the website of the organization
of PHL deals with the fact of many special tools that will efficiently carryout the
development procedure. Moreover, the development of a website needs a number of
requirements that are to be adhered by the management of the PHL to effectively maintain
their website for the different purposes (Khosravi et al., 2014). For these instances, the proper
methodology for the collection for the data has to be determined by following exact
procedures within the organization of PHL. In addition to this, the secondary collection of
data has also to be adhered for the proper development of the data within the organization of
PHL (Sultan, 2015). For adhering both, the analysis of the collection of data the proper
features which are to be implemented has to be done by the website management team that
are present within the organizational premises of PHL (Xu, 2015). The clients, which are
associated with the development of the data has to conduct effective meetings by the website
development team, which will help the organization to carry out the development procedure
in an effective time (Kosinski et al., 2014). In this case, there are certain phases that are to be
adhered by the organization for carrying out the data analysis as well as the steps that are to
be taken for the management of the website in the development of the website for the
organization. These phases are to be clearly discussed by adhering certain meetings along
with the clients as well as effective client interactions in regards to the fact that the planning

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phase of the development of the website can be effectively stated for the enhancement of the
website in regards to the stated organization. The overall planning as discussed by holding
the client meetings has to be properly assimilated by the CEO of the organization as well as
the project managers that are related with the overall development of the website (Lu, Xu and
Xu, 2014). The overall stages, which are adhered, for the organization of PHL is clearly
stated within the organization right from the initiation as well as execution of the website
development process.
The first significant part that is adhered by the organization in regards to the
development of the website states the fact of the initiation procedure. This initiation
procedure will be the phase that will properly identify the overall upcoming phases along
with the phase of planning, designing, testing as well as implementation (Kibert, 2016).
These phases are mainly adhered by the planning committee of the PHL organization thus
adhering the design of the overall website design within the PHL organization.
The planning phase is the next significant phase of the website development project in
regards to the PHL organization. In this phase there are significant decisions that are to be
adhered by the organization’s website development team (Nurse, Pham and Mokhtarzada,
2016). Moreover, the planning phase also deals with the overall organization of the project
that will be adhered by the website development team of the stated organization.
The next phase is depicted as the planning phase in which the overall planning of the
project is to be carried out in regards to the project plan as well as the budget assigned with
the project. Moreover, the planning phase also deals with the overall risks that are associated
with the project completion (Sears et al., 2015). The planning phase is the significant phase
for the overall planning of the project as well as carrying out the execution of the project.

7PHL WEBSITE DEVELOPMENT
The next significant phase is stated as the designing phase. In this phase, the overall
design of the redevelopment of the project is to be carried out after the proper evaluation of
the requirements as stated by the client and the things that are being confirmed with the
overall meetings within the website development team of the PHL organization (Wang et al.,
2014).
The next is the execution procedure that may be depicted with the time lining of the
project, which is depicted within the figure as stated below:
ID Task
Mode
Task Name Duration Start
0 PHL Website Development Plan 467 days Mon
05-08-19
1 Project Initiation 47 days Mon 05-08-19
2 Understanding the designing and
planning
10 days Mon
05-08-19
3 Preliminary data analysis 12 days Mon
19-08-19
4 Secondary Data analysis 15 days Wed 04-09-19
5 Datat Analysis of the collected
data
10 days Wed
25-09-19
6 Project Planning 79 days Wed 09-10-19
7 Neccessity of the project 19 days Wed
09-10-19
8 Signficant identification of the
project
10 days Tue
05-11-19
9 Describing the overall objective 20 days Tue
19-11-19
10 Identifying the goal 30 days Tue 17-12-19
11 Project Execution 223 days Tue 28-01-20
12 Selection of the overall resources 5 days Tue 28-01-20
13 Selection of the overall options as
well as the efficient backup
50 days Tue
04-02-20
14 Compliance requirements 31 days Tue
14-04-20
15 The module of VPN 26 days Wed
27-05-20
16 Differentiating segments of the
overall procedure
28 days Thu
02-07-20
17 Phases depiction 15 days Tue
11-08-20
18 Budgeting 23 days Tue
01-09-20
19 The appropiate strategy measures 21 days Fri 02-10-20
20 Security counter measures 24 days Mon
02-11-20
21 Monitoring of the overall project 59 days Fri 04-12-20
22 Comparison of the overall
outcomes
29 days Fri 04-12-20
23 Integration of the data 30 days Thu
14-01-21
24 Project Closure 59 days Thu
25-02-21
25 Assessment of the risks 29 days Thu
25-02-21
26 Assessment of the budget 30 days Wed
07-04-21
S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S
22 Jul '19 29 Jul '19 05 Aug '19 12 Aug '19 19 Aug '19 26 Aug '19
The below picture depicts the WBS regarding the following project:
Project Initiation
Understanding the
designing and planning
Preliminary data analysis Secondary Data analysis Datat Analysis of the
collected data
Project Planning
Neccessity of the project Signficant identification of
the project
Describing the overall
objective
Identifying the goal
Project Execution
Selection of the overall
resources
Selection of the overall
options as well as the
efficient backup
Compliance requirements The module of VPN Differentiating segments of
the overall procedure
Phases depiction Budgeting The appropiate strategy
measures
Security counter
measures
Monitoring of the overall
project
Comparison of the overall
outcomes
Integration of the data
Project Closure
Assessment of the risks Assessment of the
budget

8PHL WEBSITE DEVELOPMENT
The next phases concludes the overall closure of the project that will enhanced
carryout the overall closure of the project after proper evaluation as well as the testing of the
website thus developed. After this phase, the project will be carried out within an effective
basis within the environment of the PHL organization.
5.0 Acceptance Criteria
The organization of PHL possess different types of variables that are to be used for
accepting the highly valued project of the website redevelopment of the project. Moreover,
the significant criteria is stated as the accessibility of the clients. The demand of the client
needs to be adhered for the overall execution of the procedures (Palacios-Marqués, Soto-
Acosta and Merigó, 2015). Thus, the significant acceptance criteria is stated to be the
important communication skills in between the development team as well as the clients of the
organization. In addition to this, the budget is also a significant acceptance criterion that is to
be adhered by the organization for the success of the project. If these two criteria are not
adhered then the project may be depicted not be successfully complete.
6.0 Conclusion
Thus, the overall report states that the organisation of PHL is set to determine the
redevelopment procedure for the website development of their respective organization.
Moreover, the overall procedures that the organization will be going through is well stated in
the report for the statement of the work is depicted in the report. Thus, it can be concluded
that the organization of the PHL will be very helpful by the redevelopment of the website by
adhering the procedures as well as the budget that are stated within the report.

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7.0 References
Anderson, D.L., 2016. Organization development: The process of leading organizational
change. Sage Publications.
Ashforth, B.E. and Schinoff, B.S., 2016. Identity under construction: How individuals come
to define themselves in organizations. Annual Review of Organizational Psychology and
Organizational Behavior, 3, pp.111-137.
Danielson, C.K., McCauley, J.L., Gros, K.S., Jones, A.M., Barr, S.C., Borkman, A.L.,
Bryant, B.G. and Ruggiero, K.J., 2016. SiHLE Web. com: Development and usability testing
of an evidence-based HIV prevention website for female African-American adolescents.
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Hirsch, S. and Rajpal, S., Media Direct Inc, 2014. Systems and methods for creating or
updating an application using website content. U.S. Patent 8,788,935.
Khatib, J. ed., 2016. Sustainability of construction materials. Woodhead Publishing.
Khosravi, Y., Asilian-Mahabadi, H., Hajizadeh, E., Hassanzadeh-Rangi, N., Bastani, H. and
Behzadan, A.H., 2014. Factors influencing unsafe behaviors and accidents on construction
sites: a review. International journal of occupational safety and ergonomics, 20(1), pp.111-
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Kibert, C.J., 2016. Sustainable construction: green building design and delivery. John Wiley
& Sons.
Kosinski, M., Bachrach, Y., Kohli, P., Stillwell, D. and Graepel, T., 2014. Manifestations of
user personality in website choice and behaviour on online social networks. Machine
learning, 95(3), pp.357-380.

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Lu, Y., Xu, X. and Xu, J., 2014. Development of a hybrid manufacturing cloud. Journal of
Manufacturing Systems, 33(4), pp.551-566.
Nurse, J.M., Pham, D.K. and Mokhtarzada, D.H., Cimpress Schweiz GmbH, 2016. Website
image carousel generation. U.S. Patent Application 14/990,215.
Palacios-Marqués, D., Soto-Acosta, P. and Merigó, J.M., 2015. Analyzing the effects of
technological, organizational and competition factors on Web knowledge exchange in SMEs.
Telematics and Informatics, 32(1), pp.23-32.
Sears, S.K., Sears, G.A., Clough, R.H., Rounds, J.L. and Segner, R.O., 2015. Construction
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Sultan, S.E., 2015. Organism and environment: ecological development, niche construction,
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Wang, W., Liu, H., Li, Y. and Su, J., 2014. Development and management of land
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Xu, K., 2015. Direct modeling for computational fluid dynamics: construction and
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Zhou, X., Xia, Y., Ren, X., Chen, Y., Huang, L., Huang, S., Liao, B., Lei, Y., Yan, L. and
Jiang, H., 2014. Construction of a SNP-based genetic linkage map in cultivated peanut based
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