MBA641 Strategic Project Management: PHL Website Redevelopment Project

This document presents a Statement of Work (SOW) for the website redevelopment project of Pashendale Holdings Ltd (PHL), an Australian construction company. The project aims to enhance marketing and customer service through a new website. The SOW includes an introduction outlining the project's background and objectives, a detailed project scope covering planning, execution, implementation, and training, and a breakdown of work requirements across four phases: planning, definition and design, implementation, and closure. The document also provides a project schedule with milestones, a pricing structure for each phase, and acceptance criteria. The project deliverables include a functional website, user documentation, staff training, and website maintenance support. The project is scheduled to start on September 6, 2019, and complete on December 26, 2019, with a total estimated cost of $265,000. The SOW outlines the tasks, sub-activities, and milestones for each project phase, ensuring that the website redevelopment aligns with PHL's strategic goals.

Running head: WEBSITE REDEVELOPMENT PROJECT FOR PHL
Website Redevelopment Project for PHL
Name of the Student:
Name of the University:

1WEBSITE REDEVELOPMENT PROJECT FOR PHL
Table of Contents
Statement of Work...........................................................................................................................2
Introduction/ Background................................................................................................................2
Project Scope...................................................................................................................................3
Work Requirements.........................................................................................................................4
Schedule / Milestones......................................................................................................................7
Pricing............................................................................................................................................10
Acceptance Criteria.......................................................................................................................13
Acceptance.....................................................................................................................................14
References......................................................................................................................................15
Bibliography..................................................................................................................................16

2WEBSITE REDEVELOPMENT PROJECT FOR PHL
Statement of Work
Date: 8/2/2019
Project Name: Pashendale Holdings Ltd. Case Study
Prepared by: Insert your name
Introduction/ Background
The Statement of Work (SOW) is based on PHL Company, an Australian construction
company which is operated to enhance marketing as well as customer services. It is involved
with an approach to win new project related clients as well as gain of market shares. The project
work is based on website redevelopment project for PHL with updated website of the company is
www.pashendale.weebly.com. The main purpose of this project is building new website rich into
building developments, testimonials of the clients, network platform as well as company related
information (Meredith, Mantel Jr, & Shafer, 2017). With development of the website, PHL
should become close to their clients for developing the construction related solutions. The
website can also facilitate delivery to the clients based on client’s feedback as well as lead to
improve over the customer interaction process. The start date of the project is 6th September,
2019 while it is completed by 18th December, 2019. The total estimated cost for the development
project is $2, 65,000 consisting of planning, definition and design, implementation and closure
project phases.
The project is based on providing a scope for the project work which is expected by the
project manager to accomplish as result of the project plan. The list of the project deliverables as

3WEBSITE REDEVELOPMENT PROJECT FOR PHL
well as project tasks are presented in work requirements sections so that it can highlight on the
activities which are required to finish the project on scheduled timeframe and estimated budget
plan. The project milestones are also presented in this paper so that the entire project phases with
its start and finish time is identified by the project team members. The pricing strategy is also
provided to complete the new website redevelopment work (Harrison & Lock, 2017). Finally,
acceptance criteria are identified to include the factors required to complete and accepted by the
project manager and project sponsor.
Project Scope
The scope of this project work is including with planning, execution, implementation as
well as training for new website. The website designer contractor is being selected by the
company, PHL for performing work which make sure that it has proper project resources to
design, build, test as well as implement of new website and staffs to provide training to
personnel’s of PHL. Each of the project tasks are to be performed by website design contractor.
The new website contains features such as it can be accessible from any of the browser, secured
as well as user friendly. It is ease of use. The application forms for current approval of the
project plan are made available (Kerzner, 2018). The users can able to request and receive of the
project approval, make payments and arrange for the documentation of project deliverables.
The deliverables for the project plan are based on functional website allowed the users to
access at convenience which is 24*7 available, user documentation, training of the staffs, and
support in addition to website maintenance documentation. The in-scope of this project plan is to
develop of baseline project plan for the execution phase of this particular project work. The
website designer conducts meetings with the core project team members as well as stakeholders.

4WEBSITE REDEVELOPMENT PROJECT FOR PHL
There will be develop of three persons those are representing the target audiences those should
use the website (Girard & Girard, 2015). Web strategy report is developed to recap planning
phase of project, offered with creative strategy for new website as well as technical
recommendations to approach integration to the website redevelopment work.
The out of scope of this project is that it is not included with any work on internet intranet
site of PHL. There is no conducting of usability test on the developed website with suggested
adjustments as well as refinements to the project work. There is technical training to train the
personnel’s of PHL so that they can receive technical training and prepare a document as
compared to training. There is creating integrated website so that the plan is consolidated as well
as consistent images (Silvius & Schipper, 2015). It will lead to increase into visibility of the
construction service options. There is ensured of training as well as technical support to the
project team members for maintaining the website redevelopment work.
The project deliverables as well as tasks are presented into the work requirements section
so that the project team members should understand the project activities which are required to
complete the work on scheduled time.
Work Requirements
The main activities of the project plan are project planning phase, project definition and
design phase, project implementation phase and project closure phase. Following table shows the
actual tasks along with its sub-activities which are required to complete after successful
completion of the website redevelopment project:

5WEBSITE REDEVELOPMENT PROJECT FOR PHL
WBS Task Name
0 Website redevelopment project for PHL
1 Project Planning Phase
1.1 Create and present detailed project plan
1.2 Schedule the project work
1.3 Prepare a work breakdown structure
1.4 Testing the project plan
1.5 Prepare the implementation plan
1.6 Transition plan
1.7 Review and approval of the project plan
1.8 Milestone 1: Release of statement of work
2 Project Definition and Design Phase
2.1 Gather the project requirements
2.2 Establish of project metrics
2.3 Create website design based on collected project requirements
2.4 Develop the design proposal for website

6WEBSITE REDEVELOPMENT PROJECT FOR PHL
2.5 Review and approval of the project plan
2.6 Completion of coding for approved website design
2.7 Providing detailed testing plan
2.8 Include content on redesigned website
2.9 Conduct of testing
2.10 Release of limited beta
2.11 Resolve of coding and site issues
2.12 Compile of testing report
2.13 Written status update in weekly meetings
2.14 Milestone 2: Completion of project definition and design phase
3 Project Implementation Phase
3.1 Implementation of newly redesigned website on PHL servers
3.2 Provide training with approved project plan
3.3 Provide PHL with written status update in the weekly meetings
3.4 Milestone 3: Completion of implementation phase
4 Project Conversion Phase

7WEBSITE REDEVELOPMENT PROJECT FOR PHL
4.1 Provide documents of the project plan
4.2 Present of project closure report for review and approval
4.3 Completion of project requirements
4.4 Update of written status in weekly meetings
4.5 Milestone 4: Completion of conversion phase
Schedule / Milestones
WBS Task Name Start Finish
0 Website redevelopment project for PHL Fri 9/6/19 Thu 12/26/19
1 Project Planning Phase Fri 9/6/19 Fri 10/4/19
1.1 Create and present detailed project plan Fri 9/6/19 Fri 9/6/19
1.2 Schedule the project work Mon 9/9/19 Wed 9/11/19
1.3 Prepare a work breakdown structure Thu 9/12/19 Fri 9/13/19
1.4 Testing the project plan Mon 9/16/19 Thu 9/19/19
1.5 Prepare the implementation plan Fri 9/20/19 Fri 9/27/19
1.6 Transition plan Mon 9/30/19 Wed 10/2/19
1.7 Review and approval of the project plan Thu 10/3/19 Fri 10/4/19

8WEBSITE REDEVELOPMENT PROJECT FOR PHL
1.8 Milestone 1: Release of statement of work Fri 10/4/19 Fri 10/4/19
2 Project Definition and Design Phase Mon 10/7/19 Wed 11/6/19
2.1 Gather the project requirements Mon 10/7/19 Wed 10/9/19
2.2 Establish of project metrics Thu 10/10/19 Mon 10/14/19
2.3
Create website design based on collected
project requirements
Tue 10/15/19 Wed 10/16/19
2.4 Develop the design proposal for website Thu 10/17/19 Fri 10/18/19
2.5 Review and approval of the project plan Mon 10/21/19 Mon 10/21/19
2.6
Completion of coding for approved website
design
Tue 10/22/19 Tue 10/22/19
2.7 Providing detailed testing plan Wed 10/23/19 Thu 10/24/19
2.8 Include content on redesigned website Fri 10/25/19 Mon 10/28/19
2.9 Conduct of testing Tue 10/29/19 Wed 10/30/19
2.10 Release of limited beta Thu 10/31/19 Thu 10/31/19
2.11 Resolve of coding and site issues Fri 11/1/19 Fri 11/1/19
2.12 Compile of testing report Mon 11/4/19 Mon 11/4/19

9WEBSITE REDEVELOPMENT PROJECT FOR PHL
2.13 Written status update in weekly meetings Tue 11/5/19 Wed 11/6/19
2.14
Milestone 2: Completion of project
definition and design phase
Wed 11/6/19 Wed 11/6/19
3 Project Implementation Phase Thu 11/7/19 Fri 12/20/19
3.1
Implementation of newly redesigned
website on PHL servers
Thu 11/7/19 Tue 11/19/19
3.2 Provide training with approved project plan Wed 11/20/19 Tue 12/3/19
3.3
Provide PHL with written status update in
the weekly meetings
Wed 12/4/19 Fri 12/20/19
3.4
Milestone 3: Completion of implementation
phase
Fri 12/20/19 Fri 12/20/19
4 Project Conversion Phase Mon 12/23/19 Thu 12/26/19
4.1 Provide documents of the project plan Mon 12/23/19 Mon 12/23/19
4.2
Present of project closure report for review
and approval
Tue 12/24/19 Tue 12/24/19
4.3 Completion of project requirements Wed 12/25/19 Wed 12/25/19
4.4 Update of written status in weekly meetings Thu 12/26/19 Thu 12/26/19

10WEBSITE REDEVELOPMENT PROJECT FOR PHL
4.5
Milestone 4: Completion of conversion
phase
Thu 12/26/19 Thu 12/26/19
Pricing
WBS Task Name Price Cost structure
1 Project Planning Phase $30,000.00
Days worked = 5 days
in a week and 8 hours
in a day
1.1 Create and present detailed project plan $720.00
1.2 Schedule the project work $6,240.00
1.3 Prepare a work breakdown structure $1,200.00
1.4 Testing the project plan $11,520.00
1.5 Prepare the implementation plan $4,320.00
1.6 Transition plan $4,560.00
1.7 Review and approval of the project plan $1,440.00
1.8 Milestone 1: Release of statement of work $0.00

11WEBSITE REDEVELOPMENT PROJECT FOR PHL
2 Project Definition and Design Phase $145,000.00
Days worked = 5 days
in a week and 8 hours
in a day
2.1 Gather the project requirements $4,560.00
2.2 Establish of project metrics $6,760.00
2.3
Create website design based on collected
project requirements
$30,240.00
2.4 Develop the design proposal for website $16,960.00
2.5 Review and approval of the project plan $720.00
2.6
Completion of coding for approved website
design
$14,320.00
2.7 Providing detailed testing plan $30,240.00
2.8 Include content on redesigned website $9,440.00
2.9 Conduct of testing $8,000.00
2.10 Release of limited beta $10,400.00
2.11 Resolve of coding and site issues $7,920.00
2.12 Compile of testing report $4,000.00

12WEBSITE REDEVELOPMENT PROJECT FOR PHL
2.13 Written status update in weekly meetings $1,440.00
2.14
Milestone 2: Completion of project
definition and design phase
$0.00
3 Project Implementation Phase $60,000.00
Days worked = 5 days
in a week and 8 hours
in a day
3.1
Implementation of newly redesigned website
on PHL servers
$6,480.00
3.2 Provide training with approved project plan $4,800.00
3.3
Provide PHL with written status update in
the weekly meetings
$48,720.00
3.4
Milestone 3: Completion of implementation
phase
$0.00
4 Project Conversion Phase $30,000.00
Days worked = 5 days
in a week and 8 hours
in a day
4.1 Provide documents of the project plan $16,640.00
4.2
Present of project closure report for review
and approval
$2,160.00

13WEBSITE REDEVELOPMENT PROJECT FOR PHL
4.3 Completion of project requirements $1,440.00
4.4 Update of written status in weekly meetings $9,760.00
4.5
Milestone 4: Completion of conversion
phase
$0.00
Acceptance Criteria
The acceptance of project deliverables are defined as well as understood by the parties.
Following are list of the criteria based on which PHL should accept the project deliverables
resulted from the statement of work such as:
i. It should require for the website development team to recognize user story which is
required as reference of the functionality of the product. The user story is considered as
an initial objective towards software development (Verzuh, 2015). Therefore, the project
team can get access to the website redevelopment progress work.
ii. There is required a strong relationship as well as coordination between client plus
development team as the client should have higher level of expectations from the project
team. The project team can get required scenarios of website redevelopment processes as
well as final product is needed.
iii. Before the website is started to develop, project planning as well as estimation of budget,
time is required (Kerzner, 2017). The project tasks are to be budgeted properly and
project tasks are assigned to the project team on time.

14WEBSITE REDEVELOPMENT PROJECT FOR PHL
The Chief Marketing Officer (CMO), Sennveasna Naveen of PHL is being authorized
and responsible for acceptance of the project deliverables from website design contractor. CMO
as well as three of the project advisors are ensured that the project tasks are to be completed on
scheduled time.
Acceptance
The name of the contractor below will verify the terms of Statement of Work are to be
acceptable. The parties those are mentioned here are acting with accurate authority by the
respective companies.
Pashendale Holding Ltd
Company Name
Sennveasna Naveen
Full Name
Chief Marketing Officer
Title
Sennveasna
Signature
20th December, 2019
Date

15WEBSITE REDEVELOPMENT PROJECT FOR PHL
References
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compendium. Online Journal of Applied Knowledge Management, 3(1), 1-20.
Harrison, F., & Lock, D. 2017. Advanced project management: a structured approach.
Routledge.
Kerzner, H. 2017. Project management metrics, KPIs, and dashboards: a guide to measuring
and monitoring project performance. John Wiley & Sons.
Kerzner, H. 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Meredith, J. R., Mantel Jr, S. J., & Shafer, S. M. 2017. Project management: a managerial
approach. John Wiley & Sons.
Silvius, G., & Schipper, R. 2015. Developing a maturity model for assessing sustainable project
management. The Journal of Modern Project Management, 3(1).
Verzuh, E. 2015. The fast forward MBA in project management. John Wiley & Sons.

16WEBSITE REDEVELOPMENT PROJECT FOR PHL
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