PIA GBU 200 Business Ethics: Analyzing the Ford Pinto Case Study

This case study examines the Ford Pinto incident, focusing on the ethical implications of prioritizing financial benefits over human safety. It identifies key stakeholders, including shareholders, suppliers, customers, and employees, who were affected by the unethical decision to place a faulty fuel tank at the rear of the vehicle. The analysis highlights the negligence of decision-makers like Lee Lacocca and Robert Eidschun, emphasizing the adverse impact on the company's brand image and market capitalization. The study underscores the importance of adhering to organizational ethical standards for long-term sustainability and suggests that Ford should have acknowledged their mistake and provided appropriate compensation to the victims. The solution references relevant academic sources to support its arguments and analysis.