Picky Shoes: Business Plan, Operational Needs and Marketing Report

This report provides an overview of the Picky Shoes business plan, focusing on operational and marketing strategies. It highlights the company's vision and mission to provide comfortable shoes for everyone. The report details operational requirements, including capabilities needed to achieve market objectives, legal compliance, and funding strategies through joint ventures. It discusses the company's product offerings and marketing strategies, emphasizing the use of various channels to reach a broad audience and competitive pricing to gain an advantage over competitors. The document also references academic sources to support the analysis of Picky Shoes' approach to business and marketing.

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Starting a Business and
fundamental of Marketing Operational requirements
Operational requirements are the capabilities which is needed
by the organisation in order to achieve the goals and
objectives in market.
Legal requirements
The organisation needs to follow various rules and
regulations which is abide by the government.
Funding the resources
The organisation is indulging in different joint ventures to
generate more funds. This will help them to diversify their
business in different regions.
References
Apasrawirote, D., Yawised, K. and Muneesawang, P., 2022.
Digital marketing capability: the mystery of business
capabilities. Marketing Intelligence & Planning.
Baines, and et.al 2021. Fundamentals of Marketing 2e. Oxford
University Press, USA.
Baraldi, and et.al, 2019. Start-ups and networks: Interactive
perspectives and a research agenda. Industrial Marketing
Management, 80, pp.58-67.
Boyd, D.E. and Koles, B., 2019. An introduction to the special
issue “virtual reality in marketing”: definition, theory and
practice. Journal of Business Research, 100, pp.441-444.
Business plan is a systematic process which helps the
organisation to achieve the inherent gaols and objectives in
market
Picky Shoes
Product / Services
They manufacture different types of shoes to provide
everyday comfort to individuals
Vision
The main vision of Picky Shoes is to provide a provide a new
products which can be used by every individual in market.
Mission
The main mission of the company is provide a comfortable
experience to customers with the help of new product.
Marketing strategies and channels
Marketing strategies could help the organisation provide
the products to consumer in better ways. With the help of
various channels the product could be available to huge
audience.
Pricing strategies
In order to gain a competitive advantage from various
other brands. Picky shoes is using the competitive
pricing strategy.