Picky Shoes: Detailed Business Plan for Startup, Marketing & Growth

This report presents a detailed business plan for "Picky Shoes," a new product launch targeting both children and adults. The plan encompasses various strategic elements, including an executive summary, organizational vision and mission, objectives, and comprehensive marketing strategies leveraging social media and television advertising. A competitive pricing strategy of 200 Pounds, industry analysis, and identification of the target audience based on lifestyle trends are discussed. Funding mechanisms, such as retained earnings and bank loans, are explored to support operational requirements, staffing needs, and legal compliance in Slovakia and the UK. Environmental and risk analyses identify potential threats and weaknesses, while financial planning focuses on cash flow and profit projections. The plan emphasizes collaboration with established brands like Nike to enhance financial stability and market penetration. The report concludes that the business plan provides a strategic framework for Picky Shoes to achieve sustainable growth and profitability by capitalizing on market opportunities and mitigating potential risks.