Mobile Application Benefits and WBS Structure for Picoso Restaurant

This report examines the advantages of a mobile application for Picoso Restaurant, focusing on how it can enhance business operations and customer experience. The report details the benefits of mobile apps over web-based platforms, emphasizing user-friendliness, convenience, and features like location-based services and secure payment options. It draws examples from successful implementations by companies like Dominos and Starbucks. Furthermore, the report includes a Work Breakdown Structure (WBS) for the mobile application's front-end development, outlining project phases, tasks, and durations. Recommendations for the Picoso mobile application are provided, focusing on user-friendly design, personalized recommendations, and secure payment gateways. The report concludes that a mobile application can significantly improve Picoso's business by offering increased customer engagement, streamlined ordering processes, and home delivery capabilities, ultimately giving them a competitive edge.

Running head: INTRODUCTION TO SYSTEM DESIGN
Introduction to System Design
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INTRODUCTION TO SYSTEM DESIGN
Executive Summary
The report has been developed to show lights on the benefits of the mobile application that
can enrich the business activities of Picoso restaurant. Besides they have planned to take up
the home delivery system. The various benefits of mobile-based application, front-end
development, WBS structure has been defined in the report.
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Table of Contents
1. Introduction................................................................................................................2
2. Advantages of mobile apps over web-based apps......................................................3
3. The WBS structure of the Picoso application............................................................6
4. Recommendations for Picoso mobile application......................................................8
5. Conclusion..................................................................................................................8
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1. Introduction
The report is focused on a Mexican Restaurant franchise named Picoso and they
have decided to move to the mobile-based system for good, for the development of the
company (Wen, et al. 2014). The web-based food ordering service will be converted to the
mobile-based food ordering service and this will serve the purpose of the enterprise.
Besides all that, they have too planned to ship the food items to the respective customers'
house.
The report will showcase the benefits that the mobile-based platform has to offer to
Picoso using the existing web-based system. The work breaks down structure here has to
offer various criteria of the mobile-based food ordering services in the following report. The
WBS will let us know the project phases and the attributes and those can prove beneficial to
build the prototype model that will ease Picoso software developers to develop the
software for them that can provide the company with the required benefits. Picoso has
planned to develop the in-house mobile application that will be detailed in the report.
2. Advantages of mobile apps over web-based apps
The mobile based applications have quite popular in recent times and almost all the
users are now using the technology to make their life easy and luxuries. All the users can
have their favourite items at their fingertips with the aid of the mobile applications they can
get what they want sitting at home (McWherter and Gowell 2012). The mobile based
applications are more user-friendly and they are built in such a way that the customers can
enjoy the applications with ease and more conveniently. The Dominos Us and the Starbucks
have been highlighted in the report and they and their customers have been benefitted by
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the mobile applications. The software develops the applications so that that can attract the
customers and all the customers irrespective of ages can use the applications (Bharadwaj, et
al. 2013). Picoso has followed the footsteps, they want to enjoy the mobile application
services that can benefit them, that can enhance the market share and the market size. The
customers can now the best quality food items from one of the best restaurants and the
foods are at their fingertips (Zhao and Balague 2015). Moreover, the mobile application can
provide them with the benefits to connect with the customers all day long, can order foods
anywhere anytime. The customers or the users will not have to go here and there and they
will not have to stand in the line to order and get the food items, when the users are hungry
or willing to order any food items they simply can pick up the phone, call and order the
items they want. Besides all that, there is another facility that the users or the customers
can get, and that is the location-based characteristics (Kim, et al. 2013). This facility can
enable the Picoso to locate the customers or the clients' location and in this way, the data
can help to keep track of the regions from where the customers are ordering food items,
this can facilitate the delivery boy while delivering the food items. Picoso can learn which
regions prefer their products and can learn the customer base. The users of Picoso can
connect with the restaurant all day and night, they can get the 24x7 services that seems
quite not possible in case of web-based applications. The users can order food items while
they are travelling. They can get the facility to order foods from any kind of places according
to their convenient times; the college students can order the food items from the college
premises, the school students from the schools and the office workers from the office
premises. The mobile based applications also have the secure payment facility. They have
got the secured network where they can transact the payment via mobiles. This makes the
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mobile applications more convenient and cost-effective. Picoso via these apps can keep
records of the customers’ details about the foods they order and the foods they prefer. Thus
Picoso knowing all the preference can provide discounts and in this way both the users and
the Picoso’s employees can get the benefits, this can help them to learn the existing market
demands and the market overall scenario, the foods which are popular can be learnt by the
ordering habit of the customers and the foods they take. The home delivery service can give
them the edge by which they can stay ahead of their competitors. Thus mobile applications
can really benefit them, can make the services effective and agile all the aspects have been
showcased.
Starbucks is the leading coffee retailer facilitates the customers with the mobile
applications especially the iPhone applications. The iPhone has the capability to enhance the
market, to enhance the business procedures relatively easy. The customers even have the
facility to pay the bill in a secured manner with the aid of phone banking. Seeing Starbucks,
Picoso too can take the example and can develop a secure tunnel to make the whole money
transaction safe and secure (McWherter and Gowell 2012). This can help them to earn the
customers’ trust. Also, they can protect themselves from the attackers;' attack. Thus the
mobile applications can improve the restaurant services and the quality of life of the
customers.
To get the enhanced services the developers of Picoso must build the website
keeping in mind the benefits aspects of the customers. They must deliver the items to the
users in such a way so that they can enjoy hassle-free services with least affordable price.
The customers after ordering the item, the ones from Picoso will confirm the order after
that Picoso will start preparing the food. In turn, the cook must provide the time within
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which they will prepare the food and they deliver (Saarijarvi, Mitronen and Yrjola 2014).
Thus Picoso will have to provide the scheduled time that can earn the trust of the
customers. Also, in turn, the users can study every move of Picoso from preparation of food
to delivery of the products. They must be punctual regarding this.
Another example that has been showcased in the report is the Dominos US. They
have been quite successful in conducting the business activities over the mobile platform
and the about 1 million users have downloaded the app and using the facility, that shows
the benchmark of the company. Picoso should be motivated and start their own mobile
applications by which they will serve the users for good.
3. The WBS structure of the Picoso application
The work break down structure elaborates every detail of the applications which they
want to develop and they want to take advantage of. The employees and the workers of
Picoso can have the bigger view of the insider activities of the company. The hierarchical
decomposition here can help to successfully accomplish the project in due time with
maximum efficiency providing maximum productivity. The front-end development involves
the user interface of the application that can help Picoso to get the desired result. The WBS
for the front end development has been elaborated in details below-
WBS Task Name Duration Start Finish
0 Developing Picoso mobile app 23 days Thu 10/19/17
Mon
11/20/17
1 Process Group starting 6 days Thu 10/19/17 Thu 10/26/17
1.1 Project Sponsor to be identified 2 days Thu 10/19/17 Fri 10/20/17
1.2 Meeting to be conducted 4 days Mon 10/23/17 Thu 10/26/17
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2 Process Group Plan in details 5 days Fri 10/27/17 Thu 11/2/17
2.1 The project roadmap 4 days Fri 10/27/17 Wed 11/1/17
2.2 Project Risk Management 1 day Thu 11/2/17 Thu 11/2/17
3 Process Group Running 4 days Fri 11/3/17 Wed 11/8/17
3.1 The project work initiation 2 days Fri 11/3/17 Mon 11/6/17
3.2 Team analysts to be hired 2 days Tue 11/7/17 Wed 11/8/17
4 Proper monitoring of the process group 4 days Thu 11/9/17 Tue 11/14/17
4.1 Detailed monitoring of the project work 2 days Thu 11/9/17 Fri 11/10/17
4.2 The scope creep to be maintained 2 days Mon 11/13/17 Tue 11/14/17
5 Process Group closure 4 days Wed 11/15/17 Mon 11/20/17
5.1 Post-implementation examination 2 days Wed 11/15/17 Thu 11/16/17
5.2 Proper documentation of the project work 2 days Fri 11/17/17 Mon 11/20/17
Table 1: The WBS of Picoso
(Source: Created by author using MS Project)
The front end development is important for every enterprise and Picoso is no
exception. The app must be user-friendly and should be developed keeping in mind so that
every user can use the app. Therefore, proper design, development, execution is an
absolute necessity. Testing phases associated with WBS have been detailed in the report
and based on the testing the app is customized and the performance of the application can
be measured by the prescribed WBS structure.
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Table 1: The WBS of Picoso
(Source: Created by author using WBS schedule pro)
4. Recommendations for Picoso mobile application
The in-house applications are those applications which can be modified at the time
of development procedure. The recommendations for Picoso are-
i. The mobile application must be made-up in a way such that it can give a recommendation
of food items which they like and want to buy, should recommend the latest food items
which are currently very popular in the market.
ii. The mobile app must be user-friendly and the interface of the application must attract the
users and foods should be displayed clearly and distinctly so that they can attract the
customers that can increase the sales process.
iii. The payment must be made using the secured channel or the secured gateway so that
the money transactions remain safe and secure.
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5. Conclusion
It can be concluded from the above discourse that the mobile applications can give
Picoso the edge by which they can furnish the business operations within their premises.
The smartphone and the advanced internet connectivity have added a feather to the
business, the mobile application of Picoso can ease the life, can make the life of their
customers more luxurious, the users can enjoy foods simply sitting in the drawing room. The
users just do not have to visit the restaurant, they get the same taste food relaxing at home.
They have the facility to transact money online securely with the aid of mobile online
banking. The users can enjoy the services whole day and they have also the ability to cancel
the order. Various phases and various deliverables have been showcased in the report. The
breakdown structure has been elaborated in details in the report and the work break down
structure has focused on building front-end development of the application. Thus this report
can conclude that the mobile applications can make a significant enhancement to Picoso's
business operations.
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References
Bharadwaj, A., Sawy, O. E., Pavlou, P. and Venkatraman, N., 2013. Digital business strategy:
towards a next generation of insight. s.l.:s.n.
Kim, E., Lin, J. and Sung, Y., 2013. To app or not to app: Engaging consumers via branded
mobile apps. Journal of Interactive Advertising, Volume 13(1), pp. 53-65.
McWherter, J. and Gowell, S., 2012. Professional mobile application. s.l.:John Wiley and
Sons. .Saarijarvi, H., Mitronen, L. and Yrjola , M., 2014. From selling to supporting-
Leveraging mobile services in the context of food restauranting. Journal of restauranting
and consumer services, Volume 21(1), pp. 26-36.
Wen, D. et al., 2014. In: June Gamification design for increase customer purchase intention
in a mobile marketing campaign app.. s.l.:Springer,cham, pp. 440-448.
Zhao, Z. and Balague, C., 2015. Designing branded mobile apps. Fundamentals and
recomendations, Volume 58(3), pp. 305-315.
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