Picoso Restaurant: Mobile Application Development and Alternatives

This case study focuses on the Picoso restaurant, a Mexican establishment seeking to enhance its online presence by incorporating home delivery services. The study analyzes the benefits of mobile applications compared to web-based data entry systems, concluding that mobile apps offer significant advantages. It includes a work breakdown structure (WBS) for in-house mobile app development and explores self-service platforms as viable alternatives. The analysis covers various aspects, including personalized content, instant access, design, cost minimization, and interactive engagement. The study recommends identifying app requirements, synchronizing data, conducting feasibility analysis, and proper app design. Ultimately, it highlights the benefits of mobile apps for the restaurant's business and suggests self-service platforms as a quicker and more efficient alternative to in-house development, emphasizing improved customer satisfaction.

Running head: CASE STUDY: PICOSO
Case Study-Picoso
Name of the Student
Name of the University
Author’s Note

CASE STUDY: PICASO
Executive Summary
The case study of “Picoso” restaurant was highlighted in this paper, it is identified that the
restaurant wants to update its web based system for incorporating home delivery services which
would be helpful in serving large number of customers. After proper comparison between the
benefits of both mobile application as well as web based data entry system it is found that mobile
applications are more advantageous for the restaurant due to its number of benefits. It is analyzed
that the work breakdown structure that is created in this paper helps in elaborating the in-house
development of the front-end of a mobile application for Picoso restaurant. Additionally it has
been found that self service platform is considered as the platform that is alternative to in-house
development of a mobile application
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CASE STUDY: PICASO
Table of Contents
Introduction......................................................................................................................................3
Topic 1: Benefits of mobile application in comparison to web based data entry system in Picoso
franchise...........................................................................................................................................3
Topic 2: Work Breakdown structure for in-house development.....................................................6
Topic 3: Alternatives of in-house development of a mobile application.........................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10
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CASE STUDY: PICASO
Introduction
The paper focuses on “Picoso” which is a Mexican restaurant that operates on the coast
of sunshine. The restaurants have conducted strategic review on its operations by doing SWOT
analysis and identified that in addition to eat and take way options, home delivery services must
also be incorporated on the website of the restaurant. Picoso wants to update its web based
system for incorporating home delivery services. This would be helpful in enabling picoso to
serve large number of customers.
In this report, benefits of mobile application are compared with web based order entry
system for analyzing the best suitable system for Picoso franchise. Work breakdown structure is
created in this paper for in-house development of the restaurant online service. In addition to
this, the paper also illustrates alternatives to in-house development of mobile application that
might be pursued by picoso.
Topic 1: Benefits of mobile application in comparison to web based data
entry system in Picoso franchise
It is identified that there are number of benefits of mobile application in comparison to
web based system. According to Pavluck et al. (2014), the business must consider that
development of mobile application helps them in staying ahead in context to competition. The
benefits of mobile application over web based system for the restaurant “Picoso” is provided
below:
Mobile apps are faster: It is identified that mobile apps are 1.5 times faster in
comparison to web based data entry system and can also able to perform actions quite faster. It is
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CASE STUDY: PICASO
identified that the mobile applications generally helps in storing data on the device. In the web
based data entry system, the data are required to fetched from various web servers which can
taken few minutes of time (Lin et al. 2017) The web based system generally utilizes JavaScript
for running various functions while the apps generally run on different frameworks which help in
making mobile applications five times faster than the web based data entry system.
Personalized content: It is identified that consumers or users generally utilizes tailored
content as per their preferences. It generally assists them in offering proper tailored
communication. It is found that user-centric personalization is considered quite critical in making
the experience of the customer’s delightful (Dalmasso et al. 2013).The mobile application
generally observes various types of engagement of the user for offering custom
recommendations and for filtering different types of updates.
Instant online and offline access: The mobile application helps in offering the facility of
instant access in comparison to web based data entry system. It helps in allowing the users to
consume different types of content properly with the help of storing data. Ability to work without
having internet connection is considered as one of the fundamental differences between mobile
application as well as web based data entry system (Song et al. 2014). It is identified that proper
connection of internet is needed while doing some critical tasks like payment however it is found
that some of the basic functionalities are provided by the app which can work in an offline mode.
Designing and branding: The web based data entry system generally relies on browsers
in order to support various types of functions while mobile applications are mainly designed in
order to support various types of swipe gestures including pinch, drag, double tap and more. It is
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CASE STUDY: PICASO
identified that each of the mobile app are mainly customized as per the branding of the
organization.
Cost minimization and productivity improvement: One of the biggest benefits of mobile
application is that it helps in enhancing communication between the customers, vendors as well
as employees and assists them in sharing proper resources by providing replies about the user
behavior as well as products (Waring et al. 2014) It is identified that they generally helps in
enhancing the productivity in content to available tools as well as charts that are accumulated by
the customers. It is found that users also utilize social channels for expanding the social footprint
of the restaurant on the internet.
Interactive engagement: It is found that mobile applications have their own interfaces
that help in allowing the users to face two-way impressive experience. The users can simply
share the images of the restaurant with one click that will be helpful in boosting the revenue as
well as the conversation with the customers.
Using device features: Mobile applications helps in providing an added advantage when
one can code an app in various features of a native device. Another significant advantage of the
mobile applications is that they helps in shortening the time of the users for initiating as well as
performing actions properly (Dalmasso et al. 2013). There are number of other coding platform
like iOS, android etc that are used for providing proper experience to the users.
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In-house development of the front-end of a mobile application for Picoso
restaurant
Initiation phase Planning phase Execution phase Closure phase
Documentation
Project review
Stakeholder sign off
Caching data
Synchronization of data
app
Mock-up & wire framing
UI design and
development
UI improvement
Testing and deployment
Developing business
case
Feasibility analysis
Appointing team
members
Establishing charter
Creating project
plan
Creating resource
plan
Creating financial
plan
Creating risk plan
Creating
communication plan
CASE STUDY: PICASO
Topic 2: Work Breakdown structure for in-house development
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CASE STUDY: PICASO
Topic 3: Alternatives of in-house development of a mobile application
Self-Service platforms are considered as the acceptable alternatives for in-house
development of mobile applications. According to Cappetta (2015), self service platform is
defined as a subset within the knowledge management software category that generally
specializes in a way in which the information, processes, various rules as well logics are
collected for accessing with the help of the decision support associated interviews (Demirkan
and Spohrer, 2014). It is identified that this service can be utilized in order to build an
application within an hour with the help of drag and drop template full with appropriate features
of business including shopping carts, in app-purchase, mobile-ordering system as well as loyalty
programs. It is identified that one of the major benefits of utilizing self-service platform is that
they can properly take care of the entire app store submission procedure. The next step is
opening a developer account with the help of the iTunes.
It is identified that the approximate time that is needed for approval as well as denial is
five to seven days. Accelerator is generally utilized for the developer platform that helps in
translating code Hartwig for writing it into JavaScript. The identified advantages of self-service
platform are that a direct line of communication is created (Mateer et al. 2017).This generally
helps in providing proper results as one can communicate the needs of the brand directly to the
various influencers so that proper circumvent the fees which are generally charged by the
marketing vendors. It is identified that self-service platform can be used by the restaurant in the
alternative of in house development of mobile application as the platform helps in delivering
faster service as well as helps in enhancing the satisfaction of the customer (Demirkan and Delen
2013). The self service platform generally integrates with the policy management system of the
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CASE STUDY: PICASO
restaurant and assists in providing clients with proper integrated view of different policies in
order to give effective service to the customers.
Recommendations
It is identified that number of recommendations are provided that are quite beneficial for
the business of the restaurant. The recommendations include:
Identify the requirements of the mobile app: The various requirements of the mobile
application must be identified in order to successfully implement the mobile app.
Proper synchronization of app data: The app data must be synchronized properly in
order to ensure that none of the data got misplaced or misused.
Proper feasibility analysis: It is very much important to undertake the feasibility
analysis properly in order to ensure that the project will provide positive outcome to the
restaurant.
Proper designing of the app: Proper design of the mobile app must be created before
implementing the mobile application. This will be beneficial for making the development of
mobile application successful.
Conclusion
It can concluded from the entire assignment that mobile applications are very much
beneficial for the restaurant in comparison to web based data entry system due to the advantages
that are provide by the mobile applications. It is identified that the mobile application generally
helps in providing number of advantages including personalized content, instant online as well as
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CASE STUDY: PICASO
offline access, designing and branding, interactive engagement as well as cost minimization.
Furthermore it is identified that the Work breakdown structure that is created in this paper helps
in providing proper overview about the in-house development of the front-end of a mobile
application for Picoso restaurant. In addition to this, it is identified that self-service platform can
be used by the restaurant in the alternative of in house development of mobile application as the
platform helps in delivering faster service as well as helps in enhancing the satisfaction of the
customer.
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CASE STUDY: PICASO
References
Cappetta, R., Maruping, L., Madden, J. and Magni, M., 2015. Employee Self-Service
Technology and Performance: The Role of Learning Transfer and Involvement.
Dalmasso, I., Datta, S.K., Bonnet, C. and Nikaein, N., 2013, July. Survey, comparison and
evaluation of cross platform mobile application development tools. In Wireless Communications
and Mobile Computing Conference (IWCMC), 2013 9th International(pp. 323-328). IEEE.
Demirkan, H. and Delen, D., 2013. Leveraging the capabilities of service-oriented decision
support systems: Putting analytics and big data in cloud. Decision Support Systems, 55(1),
pp.412-421.
Demirkan, H. and Spohrer, J., 2014. Developing a framework to improve virtual shopping in
digital malls with intelligent self-service systems. Journal of Retailing and Consumer
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Harrison, T.J., Moses, R.J. and Flanagan, G.F., 2014. Preliminary Development of a Work
Breakdown Structure (WBS) for Small Modular Reactors (SMRs) (No. ORNL/LTR-2014/515).
Oak Ridge National Laboratory (ORNL), Oak Ridge, TN (United States).
He, W., 2014. A framework of combining case‐based reasoning with a work breakdown
structure for estimating the cost of online course production projects. British Journal of
Educational Technology, 45(4), pp.595-605.
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CASE STUDY: PICASO
Lin, Y.H., Lin, P.H., Chiang, C.L., Lee, Y.H., Yang, C.C., Kuo, T.B. and Lin, S.H., 2017.
Incorporation of Mobile Application (App) Measures Into the Diagnosis of Smartphone
Addiction. The Journal of clinical psychiatry, 78(7), p.866.
Mateer, M.T., Boutcher, J.K. and Andersen, J., West Corporation, 2017. Context aware
transactions performed on integrated service platforms. U.S. Patent 9,537,959.
Pavluck, A., Chu, B., Flueckiger, R.M. and Ottesen, E., 2014. Electronic data capture tools for
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tropical diseases, 8(4), p.e2654.
Şad, S.N. and Göktaş, Ö., 2014. Preservice teachers' perceptions about using mobile phones and
laptops in education as mobile learning tools. British Journal of Educational Technology, 45(4),
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Siami-Irdemoosa, E., Dindarloo, S.R. and Sharifzadeh, M., 2015. Work breakdown structure
(WBS) development for underground construction. Automation in Construction, 58, pp.85-94.
Song, J., Kim, J., Jones, D.R., Baker, J. and Chin, W.W., 2014. Application discoverability and
user satisfaction in mobile application stores: An environmental psychology
perspective. Decision Support Systems, 59, pp.37-51.
Waring, M.E., Simas, T.A.M., Xiao, R.S., Lombardini, L.M., Allison, J.J., Rosal, M.C. and
Pagoto, S.L., 2014. Pregnant women's interest in a website or mobile application for healthy
gestational weight gain. Sexual & Reproductive Healthcare, 5(4), pp.182-184.
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