Detailed Business Plan: Pie Bar Bakery for Enterprise Development

This report presents a detailed business plan for "Pie Bar," a bakery business proposed for Scotland, UK. The plan outlines the enterprise's structure and objectives, focusing on the confectionery industry. It includes an introduction to enterprise and business development concepts, followed by a thorough business plan encompassing a company overview, macro-environmental factors analyzed using PESTEL, market and industry analysis, competitor analysis using Porter's model, marketing and pricing strategies, operational plans, a SWOT analysis highlighting strengths, weaknesses, opportunities, and threats, financial requirements, and an evaluation and monitoring strategy using KPIs. The plan emphasizes the bakery's offerings of natural and organic products, targeting students, office workers, and youth, with a focus on health-conscious consumers. The conclusion summarizes the key elements of enterprise and business development as applied to the Pie Bar bakery concept, reinforcing the strategic approach to launching and managing the business. References to academic sources support the plan's framework.

Enterprise &
Business
Development

Table of Content
 Introduction
 Business plan
 Conclusion

Introduction
 Enterprise is kind of business entity that form for the purpose of making profit and associated
with some venture. Business development is combination of ideas, function and plan that
entrepreneur implement to achieve the goal that include growth, business expansion and
enhance profitability. In this present assessment, business plan is develop for “ Pie Bar” that
is bakery business which will open in Scotland, UK.

Business plan
 Detailed introduction of business
 The name of company is “Pie Bar” that is bakery business and
comes in the industry of Confectionery. It provide 100%
natural and organic product such as Breakfast Sandwiches,
Muffins and Cupcakes, Customised cakes and pastries,
Cookies and Desserts, Soups and Bagels. It target students,
local office workers and youth and offer variety of different
product that are natural and cruelty free that focus on their
health (Bider and et.al., 2017) .

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 Overview of macro environmental factors of
business:
 To survive in market company need to understand
the external environment and how it impact the
business. To determine this factors, PESTEL
Analysis is require it means identifying the outside
component that impact the operation of company
and to determining the factors is necessary for
every organisation.

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 Market as well as industry analysis of
company:
 To start any new business, company first
and foremost outline its strategies according
to the analysis of market and its industry
that include the analysis of Segmentation,
Targeting and Positioning of product.

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 Analysis of competitors:
 Company required to analyse the competitors so that they able to
survive in market that will help the new enterprise to formulate its plans
and strategies. To do this analysis Porters model is going to be use
which means determining the competitors strengths and weakness and
according to that formulate the strategies and tactics.

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 Evaluating marketing or pricing strategies of company:
 Marketing strategies- It is overall plan for targeting the potential costumer and
converting them to buyer through some strategies. “Pie Bar” required to use certain
marketing strategies to promote its business in following way-
 Advertising
 Social media
 Public Relation

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 Operational plan of an entity:
It refers to detailed plan how it contribute to the achievement and goals
of company and it include certain stages from which company has to go
through. “Pie Bar” bakery shop will first identify the kind of products
which are profitable in food industry. Determine the target costumer in
the market that will be profitable.

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 SWOT analysis:
Strength
 “Pie Bar” will provide natural and cruelty free products which
is strong point for company. Because there are very few who
offer such products.
 Company will provide wide range of products with good
quality at reasonable price. It will help to grab buyers as they
will prefer to buy product at low rate.
Weaknesses
 Due to large competitors in market, company has to face lots of
competition in initial level.
 As, this is new venture it will confront with capital issue in
starting and it will take time to use extensive amount at initial
stage.
Opportunities
 As with good product variety and diversification in range it will
aids in boosting the bakery sales and growth.
 Due to high quality product it help the bakery to expand in
other potential areas.
Threats
 From large competitors in food industry, bakery will face the
tough competition.
 Availability of enormous substitute goods present in market.

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 Financial requirements:

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 Evaluation and Monitoring:
 Company need to finally evaluate and monitor the who business process to ensure
effectiveness and efficiency that will be help the organisation to achieve its targets and goals.
KPI is evaluating tool used by company to measure its performance in such a way that how
much time it will take to deliver its product (Zulkarnain, Wahyuningtias and Putranto, 2018).
Types of investment option for bakery business and how much revenue is to be generated to
cover its cost. Monitoring is also mandatory for smooth functioning of company and take
corrective measure in order to reduce any inefficiency during any process.