Entrepreneurship and Innovation Project: Pier One Sydney Harbor

This project examines the potential for innovation and revenue enhancement at the Pier One Sydney Harbor hotel, focusing on its food and beverage offerings. The project begins with an introduction to the hotel, highlighting its unique location and existing food and beverage venues, including The Gantry Restaurant, Pier One Bar, and The Kerrigan. It emphasizes the need for market research to understand customer preferences and identify opportunities for new offerings. The project outlines various market research techniques, including primary and secondary research, qualitative and quantitative methods, and SWOT analysis. It proposes innovative ideas such as catering services and a cruise service to expand the hotel's revenue streams. The conclusion stresses the importance of maintaining brand image, customer satisfaction, and innovative approaches to remain competitive in the market. The project provides a comprehensive overview of strategies to improve the hotel's food and beverage business.

ENTREPRENEURSHIP AND
INNOVATION
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

INTRODUCTION
• TO INCREASE THE REVENUE EARNING AND DESIGN THE PHILOSOPHY IN A BETTER WAY
OF THE PRESENT FOOD AND BEVERAGE VENUE IN THE HOTEL OF PIER ONE SYDNEY
HARBOR
• IT WILL HELP TO ENHANCE THE REPUTATION OF THE HOTEL AS A FOODIE
DESTINATION IN SYDNEY, THE CAPITAL CITY OF NEW SOUTH WALES AND ONE OF THE
LARGEST CITIES IN AUSTRALIA
• IT IS BEST KNOWN FOR ITS HARBOR FRONT SYDNEY OPERA HOUSE, BESIDE WHICH THE
HOTEL IS LOCATED

PIER ONE SYDNEY HARBOR
• THE HOTEL IS AN AUTOGRAPH COLLECTION, WHICH ENJOYS THE HERITAGE OF AUSTRALIA AT
EVERY OPPORTUNITY AVAILABLE IN THE HOSPITALITY INDUSTRY
• LOCATED ALONGSIDE THE SYDNEY HARBOR BRIDGE, ONE OF THE NATIONAL HERITAGE SITE
OF THE COUNTRY
• THE HOTEL IS BUILT ON AND OVER THE WATER, ONE OF THE UNIQUE SELLING PROPOSITION
OF THE HOTEL
• IT PROVIDES THE OPPORTUNITY OF MARVELOUS WATER VIEWS FROM SUITES AND GUEST
ROOMS, ALONG WITH THE MEETING AND EVENT SPACES AND FROM THE GANTRY
RESTAURANT

PIER ONE BAR AND
THE KERRIGAN
• THE KERRIGAN IS THE SMOKING HOT FOOD SHACK, LOCATED ALONGSIDE THE SYDNEY
HARBOR
• MATE-STYLE FEASTS ARE PREPARED BY THE HOTEL, WHERE THE CUSTOMERS ARE ABLE TO
PICK AND TASTE VARIOUS KIND OF FOOD AND DRINKS FROM THE OFFERINGS
• IT IS A CUSTOM-MADE CHARCOAL-BURNING GRILL AND ON-SITE SMOKERY
• NO RESERVATIONS ARE REQUIRED FOR THE CUSTOMERS, IT IS JUST WALK IN AND ENJOY
THE MOUTH-WATERING BARBECUE DELIGHTS

THE GANTRY
RESTAURANT
• THIS RESTAURANT ENJOYS THE BEAUTY OF THE LOCATION, AS IT IS LOCATED IN THE
HARBOR SIDE IN WALSH BAY AND BETWEEN THE ROCKS PRECINCT AND THE SYDNEY
HARBOR
• THE PROPERTY IS THE PROUD OWNER OF ONE CHEF HAT FROM THE GOOD FOOD GUIDE
• IT PROVIDES A WIDE ARRAY OF FOOD AND DRINKS FOR THE CUSTOMERS TO DINE-IN
• IT ALSO HELD PRIVATE EVENTS ALONG WITH OTHER CALENDAR EVENTS LIKE CHRISTMAS
AND THE GANTRY DINING IGLOO

THE PIER ONE BAR
• IT OFFERS CREATIVE COCKTAILS ALONG WITH PREMIUM LOCAL WINES IN A FIVE STAR
ARRANGEMENT AND UNFORGETTABLE HOSPITALITY PROVIDED BY THE BAR TENDERS AND
OTHER STAFFS OF THE HOTEL
• ATTRACTIVE PLACES FOR THE THEATRE LOCALS, LOCAL PEOPLE AND INTERNATIONAL
TOURISTS
• A TEMPTING BAR MENU WITH MOUTH-WATERING DISHES AND PLATES AE SERVED ALONG
WITH THE DRINKS

CORPORATE
EVENTS
• THE PIER ONE SYDNEY HARBOR HOTEL ALSO HOSTS A NUMBER OF CORPORATE EVENTS
• IT INCLUDES CORPORATE EVENT SPACES, CORPORATE EVENT SPECIALS, CORPORATE
EVENT PACKAGES, CORPORATE EVENT ENQUIRIES AND EXPERT AUDIO VISUAL
• IT PROVIDES THE EVENTS TO BE HOSTED WITH BREATHTAKING VIEWS OF THE SYDNEY
CITY ALONG WITH THE WATERFRONT VIEW
• THE THREE MODERN CONFERENCE ROOMS INCLUDES BRIDGE @ PIER ONE, WATER @ PIER
ONE AND DAWES POINT

WEDDINGS AND
OCCASIONS
• THE STYLISH AND SOPHISTICATED WATER @ PIER ONE WATERFRONT WEDDING VENUE IS ONE OF
THE MOST POPULAR WEDDING VENUES IN THE CITY OF SYDNEY
• IT PROVIDES AN ACCOMMODATION OF 180 GUESTS IN SIT DOWN EVENTS AND 350 GUESTS IN
COCKTAIL EVENTS
• THE ROMANTIC WEDDING CEREMONY IS MADE MORE BEAUTIFUL WITH SYDNEY HARBOR AS THE
SCENIC BACKDROP
• THERE ARE EXPERT PLANNERS ALONG WITH THE CATERING TEAM IN ORDER TO CREATE THE
WEDDING DAY AND EVENT SPECIAL TO THE BRIDE AND GROOM

MARKET RESEARCH
• TO INCREASE THE REVENUE EARNING OF THIS HOTEL, THE MANAGEMENT NEED TO
PERFORM MARKET RESEARCH IN THE CONTEXT OF FOOD AND BEVERAGES SECTION OF THE
HOTEL
• IT WILL HELP TO KNOW ABOUT THE FRESH REQUIREMENTS AND DAILY NEEDS OF THE
TARGET MARKET
• THE FRESH PREFERENCES OF THE PEOPLE TOWARDS INNOVATIVE DISHES CAN BE KNOWN
THROUGH THIS MARKET RESEARCH
• IT WILL PROVIDE AN IN-DEPTH VIEW OF THE CUSTOMERS AND GUESTS, AND WILL INVOLVE
SOCIAL AND OPINION RESEARCH

INVESTIGATING FACTORS IN MARKET
RESEARCH
• TRENDS IN THE MARKET
• SEGMENTATION OF THE MARKET
• INFORMATION AVAILABLE
• EFFECTIVENESS OF MARKETING
• SWOT ANALYSIS

BENEFITS OF MARKET RESEARCH
• THE BENEFITS OF THE MARKET RESEARCH WILL BE AS FOLLOWS:
• TAPPING OPPORTUNITIES
• ENCOURAGING COMMUNICATION
• MINIMIZATION OF THE RISKS
• ESTABLISH TRENDS AND MARKET STANDING
• TO FIND OUT POSSIBLE PROBLEMS

MARKET RESEARCH TECHNIQUES
• THE MARKET RESEARCH TECHNIQUES THAT CAN BE FOLLOWED BY PIER ONE SYDNEY
HARBOR IN ORDER TO PROVIDE INNOVATION IN THEIR FOOD AND BEVERAGE OFFERINGS
ARE:
• PRIMARY MARKET RESEARCH
• SECONDARY MARKET RESEARCH
• QUALITATIVE RESEARCH
• QUANTITATIVE RESEARCH