Pillsbury's Marketing Strategies: Report for Business Development

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INTRODUCTION 1
INTRODUCTION
Company-Pillsbury
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INTRODUCTION 2
Introduction
Pillsbury Company is based on Minneapolis –based General Mills. It is one of the largest
companies who produce grain and foodstuffs. Headquarter is located in Minnesota, United
States. The name of the company generated on the name of its founder Charles Alfred Pillsbury.
This organization offers a bakery product and food service to its customer. Its parent
organization was General Mills. General Mills brought Pillsbury in 2001. In 2018, Brynwood
Partners was agreed to buy the baking product of Pillsbury from the Smuckers in $375 million.
According to the antitrust law, General Mills sells the entire product along with the frozen
product. Pillsbury becomes to the branded product, which includes frozen product and dry
baking product.
Pillsbury is based on food processing industry in which the raw ingredients process food. The
process includes clean crops, animal products; dairy products. It is the high makeable industry
which completes the basic need of the customer. It has various benefits in the food processing
industries. This industry involves the production, packaging, import, export activities. It needs to
maintain proper hygienic environment in the workplace. Traditional methods of food processing
industry were about aware of the preservation method only. .But nowadays, people are more
concern about nutrition, hygienic and preventive measure taken by the companies. For this
purpose, the report reflects the highlight of the prevention measure taken by Pillsbury.
The company was founded in 1872 by C.A. Pillsbury and John S. Pillsbury. It has five mills
nearby Mississippi River. In 1950, they only supplied or offered its service ion seven product
only. After that, it was acquired, or use delivers its products by the Steak and Ale, Godfather's
Pizza, Burger King Etc. Green Giant was its grocery store. Pillsbury added sweets and Moo juice
in 1960, which was the most popular product by Pillsbury. After 1980, Pillsbury merged with the
ice cream operators or joint with the same industry of US and Canadian (Pillsburry, 2019). It
achieved various achievements, such as the world's largest mill. The first product of the company
is a bakery product, frozen product, sweets and juices. These are the most demandable product
which needs to be offered to the customer and company are continuously getting benefits in this
market. These drink juices are available in various flavor. It is the strategy to attract more and
more consumer. Its products are sold in the multiple restaurants and grocery stores, which

INTRODUCTION 3
enhances the selling rate of the Pillsbury product. The ice-cream partner of Pillsbury has a
license from the 99 years. Pillsbury sold it all brand products and patents to the International
Multifoods Corporation. After that, Smucker’s bought and start implementing new techniques
which effectively enhance the business. As per the research, Pillsbury sold its business
credentials after the late 1990s. The company mission statement of the company is to make the
customer happy and create memories with them. It provides a good quality of the product which
is prepared by the use of different techniques, concern about its hygienic and preventive measure
at the time of preparation and stocking. It provides services to its customer at an affordable price
with a homemade taste.
The business value for Pillsbury is to be appreciated by the supplier and customer. It is to be
concern about the health, safety, self-confidence and status of the company. Product requires
primary processing in which it collects labor, raw ingredients and technology which produces the
product with lots of values. Business values are evaluated from the import and export services
from the company (Pillsburry, 2019).
Food industry morals do not depend on the price of the product. It involves quality material.
Another aspect is the packaging of the product is packet should be eco-friendly. It can be
recycled entirely. Plastic packages are a harmful cause for human and animal health.
This report will be discussed the factor of which analyze the current situation of marketing
strategies. In which it identifies improvement and development. It can help to decide the
significance of marketing. The significant challenges and risk factors are easily solved if the
proper implementation is implied in it. Marketing activities are includes promotions activities,
survey, social media updates. It considers the factors of customer need, trends, objective, and
income sources. Investors and suppliers are the ones who are indirectly connected with
marketing activities. There is a list of investors who decided by evaluating the marketing
activities of the company. The recommendation will address for the improvement and
development required by the company to improve its productivity.

INTRODUCTION 4
Bibliography
Pillsburry. (2019). Retrieved May 21, 2019, from Pillsburry.com: https://www.pillsbury.com/about-us.