Enterprise Business Development Report: Pink Grapes - Retail Sector

This report provides a comprehensive analysis of the business development strategies for a new retail clothing brand called "Pink Grapes." It begins with an overview of the business, detailing its products and target market, followed by a PESTLE analysis to assess the macro-environmental factors influencing the business. The report includes a market and industry analysis using the STP model and a competitive analysis using Porter's Five Forces. Furthermore, it discusses marketing and pricing strategies, emphasizing digital marketing and penetration pricing. The operations plan outlines the manufacturing process, store location, and order delivery. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats facing Pink Grapes. The report concludes with a brief overview of the financial requirements and emphasizes the importance of market research and strategic planning for entrepreneurial success. Desklib provides access to similar reports and solved assignments for students.

Enterprise business
development report
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The Business Detail.....................................................................................................................3
Macro-Environmental Overview................................................................................................3
Market & Industry analysis.........................................................................................................5
Competitor analysis.....................................................................................................................6
Marketing & Pricing Strategies...................................................................................................7
Operations Plan...........................................................................................................................8
SWOT Analysis..........................................................................................................................8
Financial requirements................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...................................................................................................................11
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INTRODUCTION
Business plays a major role in the economy. It is important to analyse the opportunity
present in market and start own business (Watson and McGowan, 2018). This report is based on
a new business in retail sector naming “Pink Grapes”. There is discussion related to business
and the products that are being offered by them. The analysis of the macro economic factors is
essential part of this report. The description of the industry including size, value, geographic
location and any demographic details. The competitive analysis is also done in this report, in
order to know the present position. The discussion regarding marketing and pricing strategy that
will best suit the business and help to attain success are evaluated. SWOT analysis is done to
now about the real position of the business. In the end of this report there is discussion related to
financial requirements by the firm.
MAIN BODY
The Business Detail
“Pink Grapes” is a new clothing brand that will provide quality clothes to the customers
in all the seasons. There is need of trendy clothes in market and the customers are attracted
towards new and stylish clothes. The business has decided to provide new variety of clothes at
affordable price in order to attract the customers. The business will be established in London and
there is need of trendy clothes in the market (Gabler and et.al., 2017). They are planning to
achieve high sustainable growth in market. The demographic segmentation is selected and
customers of all age group will be served. The affordable pricing strategies that is being launched
by the business enterprise will help them to serve the need of customers.
Macro-Environmental Overview
There is need to analyse the macro environment factors in order to start a new business in
effective manner. There are various changes that take place in the market and influence the
business organisation and its operations. The use of PESTLE Analysis will help to know the
impact of all the factors on present and future condition of Pink Grapes.
Political factors: The political condition of United Kingdom is stable and that is
beneficial for Pink Grapes. They must follow all the policies in proper manner for their smooth
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operations (McCready and Molls, 2018). They must register their business and fill all the
documents in proper manner.
Economic factors: The economic condition of the nation also has impact on the business.
Due to Covid-19 the GDP of nation is going down. There is need of providing quality products
by Pink Grapes to the customers so that they are able to earn revenue. The opening of new
business helps to provide employment opportunities in the nation.
Social factors: There is need to analyse the trends in the market so that the company is
able to satisfy the customers. The trend of sustainable fashion in the market and it will be
followed by Pink Grapes. It helps to work as per the condition in the market and enhance the
experience of the customers. The society expects that the business firm provide best to the needs
of customers.
Technological factors: There is rapid use of technology and it is updating at fast pace.
There is need to adopt new technology is order to gain success. Pink Grapes will use latest
technology and provide proper training to the employees so that they are able to attain brand
image in the market.
Legal factors: The laws and legislations must be followed by a new business enterprise
as well. Pink Grapes will follow all the legal requirement related to opening a new clothing
brand. At the same time all the employments laws will be followed by the company in an
effective manner.
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Environmental factors: There is need to become eco-friendly in order to sustain in long
run (Stubić, 2017). Pink Grapes will use sustainable approach of doing business and this will
help them to gain advantage over the competitors.
There is need to know about the changes in external factors and form strategies
accordingly. This helps the new enterprise to operate effectively and achieve success.
Market & Industry analysis
There is need to analyse the market condition in order to start the business effectively.
The maker share is around £60.3 billion in 2020 and £62.2 billion in 2021. There is so much
competition present in the market and they have to not only complete with small retailers but
also with big players such as Zara. The STP model will help to justify the market needs better:
Segmentation: It is important to divide the population in small groups that have same
characterises (DeNoble and Zoller, 2017). There are various basis of segmentation such as
psychographic, behavioral and geographic segmentation and demographic.
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Targeting: The customers of all the age group are being targeted by Pink Grapes. They
will serve the needs of customers by offering them variety of products. The business has
analysed that the customers need affordable products and will cater their needs.
Positioning: The business organisation will position their brand for serving the needs of
all the customers by providing trendy clothes. Setting right image in the mind of customers is
necessary for the business and its success.
Competitor analysis
Competition is present at each and every level. There is need to know about the
competitive position and start the business in effective manner. The use of Porter five forces
model will help to analyse the competition and build strong strategies. The forces in relation to
Pink Grapes are discussed below:
Buyer power: The buyers are most important part of a business. In fashion industry if the
customers like the products of the company they become loyal for the business (Blackwell,
2017). There is less power of customers in the market as Pink Grapes provide quality and trendy
clothes to the customers.
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Supplier Power: The power of suppliers is generally low in case of these retail sector.
But, Pink Grapes will maintain relationship with suppliers in order to achieve success in long
run. The supplier must be given payments of time so that they become loyal for the business.
Competitive Rivalry: There are so many competitors that are present in market. It is
important to know about the strategies in the market. It will help them to attain advantage and
attain profitability.
Threat of new entries: There is good market covered by retail and fashion industry. So
the new entrants can enter the market any time. Pink grapes need to establish good image on
market. It is important to work in such a manner that new players are unable to grab that position
in the market.
Threat of substitute: There are various competitors that provide substitute goods in the
market. It is seen that there is high power of substitutes in the market.
The business organisation must know about their competitive position in the market. In
relation to Pink Grapes, the business organisation must understand the need of the target
customers and work on fulfilling the needs of the customers. They must build effective relations
with the customers and retain the customers in the market. They must also develop relations with
the suppliers so that they are able to get quality products at time.
Marketing & Pricing Strategies
Marketing plays a major role in promoting the goods and services of the organisation.
There is need to select effective marketing strategies so that a business organisation is able to
enhance sales. Pink grapes will use digital marketing in order to promote the goods. The use of
social media marketing is cost effective and will help the business organisation to reach more
customers (Masciocchi, 2020). Along with that they will also use traditional marketing in order
to operate effectively. The best combination of marketing strategies will help the business
organisation to deal with customers effectively.
Pricing must be decided in an appropriate manner. The customers judge the value of the
product after analysing its price in the market. Penetration pricing strategy will be used by
Pink grapes so that they are able to attract the customers. It helps to develop loyal customers in
the starting of the business and then serving them properly. It is seen that providing the products
at affordable price is one of the strategy that is being used by Pink Grapes.
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Operations Plan
 Pink Grapes will manufacture the goods by themselves and sell them directly at the retail
store. No middle man will be included in the process. The manufacturing unit will follow
the principles of sustainability and assure that they use quality raw materials.
 The store will be established in main market of London. So, that the crowd I attracted
towards that place and they are able to make high sales.
 In case of online orders and home delivery electronic vehicles will be used. The use of
environment friendly behaviour will be followed. The order will be delivered to the
customers within 5 days of placing order. It will keep the customers of the business
organisation satisfied.
 The business will be a sole proprietorship in the initial phase. The business will be
registered and all the permissions will be taken by the organisation to operate smoothly
(Rose, 2021). Help of professional will be taken so that the business is established by
following all the laws and legislation.
 There is need to select best suppliers in the market. It is important to select best supplier
and build effective relations with them. The selection will help them to attain success and
provide quality top the customers.
SWOT Analysis
It helps to know about the strengths and weakness of the business organisation. The
business must work on strength to get perfection in them and at the same time know the
weakness and work to improve them. At the same time there is need to analyse the opportunities
and threats. There is need to grab opportunity at the right time and take first mover advantage.
The business organisation must also know about the threats and be ready for the precautionary
measures that will benefit them. SWOT Analysis for Pink Grapes is as follows:
Strengths
 Pink grapes is serving best quality
products to the customers. It will help
them to attract more customers
(Chopra, 2017).
Weakness
 The employees of the business are not
experienced and that may impact the
success of business.
 There are so many competitors present
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 The business organisation is working
on the principle of sustainability and it
will help them to satisfy the needs and
wants of customers in effective manner.
in the market that will cause problem
for them business organisation.
Opportunities
 The use of digital marketing is an
opportunity for them. It will help them
to earn revenue.
 They can expand their business and set
new stores in the market.
Threats
 Due to Covid-19, the condition of
nation is going at declining phase. It is
risky to start business at this time.
 The brand image of competitors is
another threat for Pink Grapes.
Financial requirements
There is need to analyse the financial requirements of the business. Finance is known as
backbone of the business organisation (Almeida and Santos, 2018). It is necessary to know about
the requirement of money in starting. It helps to arrange money and work effectively.
Profit and Loss
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CONCLUSION
From the above report, it is analysed that there is need to analyse the condition in the
market. An entrepreneur must conduct proper research so that they are able to analyse and grab
bes opportunity in the market. In this report there is analysis of clothing business. The external
and internal analysis of the business is done in the report. There is competitive analysis as an
important part of this report. The operations and financial plan for the new business is also
formulated in the report.
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REFERENCES:
Books and Journals
Almeida, F. and Santos, J., 2018. The Business Plan Reference Manual for IT Businesses. River
Publishers.
Blackwell, E., 2017. How to prepare a business plan: your guide to creating an excellent
strategy, forecasting your finances and producing a persuasive plan. Kogan Page
Publishers.
Chopra, K.N., 2017. Modeling and Documentation of Business Plan by Optimization of the
Administration’s Function, Process and Behaviour. Singaporean Journal of BuSineSS
economics and management StudieS, 5, pp.1-7.
DeNoble, A.F. and Zoller, T.D., 2017. Is the business plan really dead and should it be?: a case
for the lean start-up approach. In The Great Debates in Entrepreneurship. Emerald
Publishing Limited.
Gabler and et.al., 2017. Developing an environmentally sustainable business plan: An
international B2B case study. Corporate Social Responsibility and Environmental
Management, 24(4), pp.261-272.
Masciocchi, B., 2020. How to make a business plan. In Studies in Surface Science and Catalysis
(Vol. 179, pp. 465-484). Elsevier.
McCready, K. and Molls, E., 2018. Developing a Business Plan for a Library Publishing
Program. Publications, 6(4), p.42.
Rose, M.E., 2021. Writing A Business Plan For A Small Business.
Stubić, J., 2017. Assesment of Investments by the Use of Software Application for Development
of the Business Plan in Agriculture. Економика-Часопис за економску теорију и
праксу и друштвена питања, (2), pp.1-15.
Watson, K. and McGowan, P., 2018. Emergent perspectives toward the business plan among
nascent entrepreneur start-up competition participants. Journal of Small Business and
Enterprise Development.
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