Pitch Project Report: MOD005249, Croydon Business Plan

This report presents a comprehensive Pitch Project, detailing a business plan for Trust Doors, a furniture industry company, focusing on operations in Croydon, England. The report covers a business overview, strategic marketing plans, sales strategies, and transportation services. The marketing plan includes vision, mission, objectives, and a website analysis. The sales section utilizes the STP process (Segmentation, Targeting, Positioning) to define the target market. Transportation methods such as operator trucking and specialty transportation are discussed to support product distribution. The marketing mix (Product, Price, Place, Promotion) is analyzed to attract customers. The report also outlines financial budgets and funding strategies through bank loans and angel investors. The conclusion summarizes the key aspects of the business plan, including marketing, transportation, and financial aspects.

Pitch Project

Contents
Pitch Project....................................................................................................................................1
INTRODUCTION...........................................................................................................................3
Business Overview.................................................................................................................3
Strategic marketing plan.........................................................................................................3
Key aspects for business.........................................................................................................5
Transportation services...........................................................................................................6
Marketing of products............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
.

INTRODUCTION
Pitch project refers to go and talk with prospective clients that persuade and influence
customers for completing all work through engaging them in organisation operational. This
refers to provide better results that is used to analysis pitching and informing information with
motive of formulating research with drawing needs that manage and direct human resources to
make invest in new potential venture (Watson, McGowan and Cunningham, 2018). The existing
plan is develop from perspective of Trust doors which operates their business in furniture
industry. Moreover, report highlights on venture capitalist idea that is focus to operate business
in Croydon, England. Car manufacture of UK must manage as per project phase that manage and
operate business into Essex. So management focus on formulating a manufacturing car plant
with more number of staff and plant units. In last, report will focus on sales, transportation and
marketing.
Business Overview
According to present market conditions Trust door is operating their business in providing
better products that are windows, doors, coloured windows etc. The main aim for this is to
operate business into new location that is Croydon. Further, to manage and operate business plan
it is essential to perform work as per concern that satisfy needs and wants of customers properly.
This determines that there are three major functions performed by management which is Sales,
Transportation and marketing of products due to which all functions are performed in an
effective manner. The main motive of business plan is used for implement all aspects to gain top
position in market.
Strategic marketing plan
This refers to a procedure that provides basic information and clear assumption about
organisational goals which must be achieved by management in future. It is the responsibility of
manager for formulating right plans that evolve mission, vision, objective and marketing strategy
that is related with point view of Trust doors (Moro Visconti, 2019). Along with some steps that
are used in market planning for enhancing market area by satisfying customer needs in an
appropriate manner. Along with this marketing of internal and external doors for Germany are
also included in the plan. Some steps implemented for plan of Trust door is mention as follow:
Marketing Plan Explanation

Vision The vision of organisation is to achieve top position in UK
market by installing door and windows.
Mission According to mission of organisation is to enhance goodwill area
and to obtain areas that provides customers area for offering
better experience and services to maintain quality of work
among each function and operation.
Objective Trust door is focused in introducing and following strict
discipline rules among all functions. So it is easy for
manufacturing and retailers to install creative doors in city
houses of Corydon.
Website. The website of Trust door is defining work area and attracting
customer through https://www.trustwindows.co.uk/ that helps in
managing business through providing full details about
organisation.
Size and Scope With perspective of size in door and window industry it
identifies all those area through which longer results accomplish
by management. This also enhance profits for organisation
which helps to deal with competitors in an appropriate manner.
Strategy It refers to the revenue that is predicated by management within
upcoming future perspective. There are various leads or potential
customer base exist in market but to achieve them all properly.
This is essential for management for work as per decided
strategy. It is also used in developing customer relationship that
are mention as follow:
 Enhance in revenue with 25% by entering into market of
Corydon it provides two benefits for organisation. These
are to improve sale and sustainability to retain in maket
for longer period.
 Maximise product quality and service with this
management in enhancing customer satisfaction level. In
order to improve product quality management follow

strategy of market research to add more value in
products.
Key Products Customise doors such as facial and creative.
Coloured Windows and simple windows.
German and French doors.
Internal and External door.
Financial Budget Estimated amount to manage and start business is 33,000 which
is used for managing and controlling operations and functions of
business.
Key aspects for business
Sales- The most important concept for each organisation is to boost sale of each product and
service that satisfy needs and wants of customers in proper manner. Along with this it is also
used in identifying aspects for business that consider working area for motivating business as per
identical perspective. Moreover, the main role of Sale from perspective of Trust door is to selling
through concept (Gately and Cunningham, 2014). It refers sales workforce focus on those
aspects that influence customers for buying products by implementing sale concept in
organisation. Moreover, to manage sale in an appropriate manner STP process for Sales of
managing products such as windows and doors are included in this report.
 Segmentation- In this process the marketing and sales department divide the market on
the basis of similar characters that are followed by a group of individuals. It leads
organisation to manage business in an appropriate manner because products which are
manufactured by Trust door are able to manage and complete work in an appropriate
manner. Geographic segmentation method is implemented by Trust door to mange
business successfully in market of UK.
 Targeting- With the point view of target market it is consider that each organisation
develop areas which is used for satisfying customer needs as per enhancing results that is
used in satisfying needs of a particular market area. The target market for Trust door is
Corydon because it’s a niche market area that helps to manufacture products as per
design and needs of customers.
 Positioning- Positive perception leads organisation to improve goodwill for organisation
through developing requirements of products in mind of consumers. With this perspective

management also consider that its series of doors are developing positive perception for
consumers. Example- Trust door generation through advertising that entry doors
demonstrate needs of individuals.
Transportation services
Transportation is one of the vital aspects for business that is supporting economic activities
for each business. Trust door future plan is to introduce internal and external door that are made
in German and now organisation also trade in this activities or doors for satisfying needs and
wants of individual in proper manner (Burns and Dewhurst, 2016). Therefore, it is mandatory for
business of Trust door to manage effective transportation services which satisfy needs of
customers properly. Some methods for transportation are mention as follow:
 Operator trucking- With the globalisation of business many truck operators are also
engaged in business of trucking. Along with this international trucking is also an
important aspect which is satisfying needs and wants of individuals through transferring
products between two countries. In context of Trust subcontract drivers are more engage I
transportation because they require less formality and also offer discount to transfer
products.
 Speciality transportation- Doors, windows, internal and external doors that are trade by
Trust doors are specific and sometimes also large in size. Therefore, it is mandatory for
management to divide them is small aspects and then transfer them according to needs
and wants of employees. So it is easy for workforce to assemble all parts of doors in
minimum time period to make fast deliver of products.
Marketing of products
Marketing mix defines to a set of action and activities that leads an organisation for
managing and operating business within a competitive environment. The main motive of
implementing marketing mix activities is to attract numerous customer in a new or existing
market area.
Product- These are the items or administrations that the organization offers to its clients that
can help in fulfilling their necessities and needs and in creating an incentive for their cash. Trust
door design gives excellent in style of windows that accomplices better satisfaction to its clients
that can help in making high an incentive from buyers (Biran and et. al., 2014). The organization

can likewise offer its clients with customer design so the deals of organization can increment and
the market request can be proficiently satisfied.
Figure 1(Marketing mix)
• Price- the sum the clients need to pay so as to utilize the items and administrations
offered by it with the goal that esteem for the cash spent can be made for them. Trust Doors
follows price premium estimating strategy so it can offer its items dependent on the procedure
they are offered by its rivals with the goal that an upper hand can be picked up and increasingly
number of clients can be pulled in. The organization should utilize financial evaluating strategy
that can help it in expanding its client base that can help it in expanding its deals (Barrow,
Barrow and Brown, 2015).
Place- It is the area from where clients can reach to the organization items and
administrations and use them for fulfilling their requests. Design Doors sell its items both on the

web and in physical market that leads with goal that enormous clients can arrive at make buys
from the organization. The organization has numerous outlets and furthermore it sell its items
from the online application where clients can arrange their ideal items that can be conveyed to
their entryway steps. The organization can open its stores in undiscovered markets that can help
it in extending its business and furthermore in building solid brand acknowledgment in
showcase.
Promotion- Social and digital marketing strategy is utilized by organization to advance its
items in market and draw consideration of clients with the goal that its deals can increment. Trust
doors utilize different channels like online networking, television notice, paper and so on so it
can reach to a huge client base. As the organization additionally works online it can without
much of a stretch advance its items by the methods for limits and offer. Utilization of internet
based life can be expanded and it should showcase its items through web based life influencers
with the goal that countless individuals can be pulled in towards organization.
Financial allowance
The most important part which is leading business defines that it is mandatory for
completing and managing all work and operations with decided budget. There are various
sources are present in market which allow seed capital to manage business in an appropriate
manner (Abadi and et. al., 2015). Moreover, as each owner put invest 1000 from personal source
and the remaining 30,000 is arranged through demonstrating plan among banks and investor. The
major source to raise funds is Bank loan that approve organisation to manage business in an
appropriate way for return the loan amount in a period of 10 years. Along with this by providing
stake in profits angel investor are also influence to provide funds.
CONCLUSION
From the above report it is concluded that there are various task and operations are
managed by business through formulating an effective business plan for a country. This also
consider that vision, mission and strategy of business are also included in a plan. Further, the
report undertakes STP, transportation method and marketing mix for introducing and delivering
Trust door in market of England. Loans and investor are source of finance which provides funds
to perform operations in competitive market.

REFERENCES
Books and Journal
Abadi, A and et. al., 2015. Plan-based program slicing. U.S. Patent 8,959,478.
Barrow, C., Barrow, P. and Brown, R., 2015. The business plan workbook: A practical guide to
new venture creation and development. Kogan Page Publishers.
Biran, O., and et. al., 2014. Concurrent scheduling of plan operations in a virtualized computing
environment. U.S. Patent 8,874,457.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Gately, C. and Cunningham, J., 2014. The contributions and disconnections between writing a
business plan and the start-up process for incubator technology entrepreneurs, academic
entrepreneurships creating an entrepreneurial ecosystem. Adv Entrep, Firms Emerg
Growth, 16, pp.197-240.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Watson, K., McGowan, P. and Cunningham, J.A., 2018. An exploration of the Business Plan
Competition as a methodology for effective nascent entrepreneurial
learning. International Journal of Entrepreneurial Behavior & Research.