Pitching and Negotiation Skills in Business: A Case Study of Microsoft

This report provides an analysis of pitching and negotiation skills, highlighting their importance in business, particularly in attracting stakeholders and reaching mutually beneficial agreements. Using the acquisition of Nokia by Microsoft as a case study, the report explores the principles of pitching, expected outcomes, and obligations, including the importance of research, addressing concerns, and maintaining investor relations. It emphasizes the need for expertise in negotiation and pitching, along with the use of relevant documentation like RFPs and contracts to guide discussions and ensure successful business outcomes. This analysis is crucial for businesses aiming to secure new contracts and foster dynamic work environments.

PITCHING AND
NEGOTIATION SKILLS

About this templateTABLE OF CONTENT
INTRODUCTION
PITCH BY ANALYSING THE PRINCIPLES
EXPECTED RESULT OF PITCH
OBLIGATION OF PITCH AND ISSUES HAPPENED
CONCLUSION
REFERENCE
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INTRODUCTION
Negotiation and pitching skills are important for the corporation
since they help to attract stakeholders' interest and reach an agreement in the
best interests of the individuals. This is the approach used to identify the values
of all persons involved in the company’s operations. In the given case study,
Microsoft has acquired Nokia in which the organisation has faced many barriers
in negotiation. This report will cover the identification of the information
required to prepare for a negotiation and also the managing of documentation
relevant to tenders and contracts.
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A business pitch's objective is to either capture an investor's
attention) or to describe the potential investment opportunity. During the
business presentation, the sales staff must explain how the company meets
the demands of the customer and solves their problems. Pitching delivers
material that is customised to certain media sources. It provides information
about business that is relevant to their target.
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PITCH BY ANALYSING THE PRINCIPLES

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The pitch demonstrates the company to prospective investors. People are
putting collectively the firm since they require resources. When the aim is to acquire
startup capital, the purpose is to locate an investor who is willing to give a briefing. A
business pitch involves two or more persons in an investor or group of investors. It might
be pitch mail, a message, or something else. The primary goals of business participation
are to safeguard corporate assets. There are some goals for pitching. This usually raises
up the primary element of the idea as an effective pitch.
PITCH BY ANALYSING THE PRINCIPLES (cont..)

PITCH BY ANALYSING THE PRINCIPLES (cont..)
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 Partnership Time:When both partners believe they would be collaborators after finishing
this, the pitch contract provides them with a substantial competitive advantage. Companies are
collaborating to deliver better services in order to maintain a competitive advantage. If
Microsoft and Nokia as partners believe that the partnership will endure longer and that both
teams will benefit from issue solving. While entering a firm, Microsoft wants to discuss the
matter. As a result, a successful pitch always lays forward a plan for problem solutions. These are
the fundamental principles of pitch.
 Don't ignore the small problem:
Introducing a pitch might bring a slew of concerns. All of the carrying statements should be emp
hasized by the interviewer.

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 Clear the Negotiation Agenda:
Nobody should be engaged in developing a specific conversation agenda. The negotiator sh
ould provide the buyer the appropriate quantity and timeframe.
This concept implies that you should not talk and draw on a minor point that leads to the m
ajor point and solution.
 Respect Buyer:It is the primary foundation for pitching. Avoid consider the purchaser's
age in the future. These could be little at sometimes, but if that's not the case, the
negotiation management believes the buyer seems to have little understanding. New
customers desire to go forward in the firm. These are the primary objectives of pitching.
PITCH BY ANALYSING THE PRINCIPLES (cont..)

EXPECTED RESULT OF PITCH
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Microsoft welcomes new investment assignments in this manner. In the
lead. The agreement operator hopes that just a small number of investors will be
interested in investing in it. This is a positive aspect of the business and the
conclusion of the pitch. Bad proposals do not always stick in the minds of investors.
There are three possible consequences in Pitch.

EXPECTED RESULT OF PITCH (cont..)
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 Agree on investment: As a result, investors favor the plan. This indicates that
investors are much more engaged in the project pitch and are happy with the
presentation pitch. Investors desire to understand all of the specifics of their projects,
which the project manager explains. Following that, they discuss about funding,
debate it, and reach judgments. If an investor is engaged in the pitch, he will almost
certainly invest.

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 Dissatisfied: If an investor is unhappy with the proposal, he or she may ask for further
information about the idea behind the pitch. Investors are not interested in the
Microsoft proposal. This demonstrates that the investor is dissatisfied with the project 's
execution and functionality. Microsoft must then utilize this to go forward with the
project, periodically reporting on project progress and seeking more help.
 Self-disclosure: As a result, the idea is rejected by investors. Refuse for direct
funding. In reality, it will not occur as Microsoft is a renowned business and no investors
will be able to ignore their proposal if it falls within the scope of a Microsoft project.
EXPECTED RESULT OF PITCH (cont..)

OBLIGATION OF PITCH AND ISSUES HAPPENED
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ThFollowing the presentation of the pitch, the negotiation manager of Microsoft
must fulfil the duties to build good connections with the investors.
Follow-up emails
Forecast and track
Keep them updated
Understand their doubts and address them:
Be polite and nice
Tell them what they want to know

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Follow-up emails: Follow-up emails must be addressed to the negotiating manager
at the market. It Inform them with all relevant project and financing details. This
will foster a positive connection with investors and Microsoft.
Forecast and track: Microsoft Negotiation Manager must forecast the future and
monitor project and project success on a regular basis. This would aid Microsoft in
the success of the initiative.
OBLIGATION OF PITCH AND ISSUES HAPPENED (cont..)