This report examines the crucial roles of pitching and negotiation skills in business, emphasizing their importance for securing contracts and achieving desired terms, using Marks and Spencer as a case study. It delves into the determination of negotiation processes, key stakeholders, and the steps involved in effective negotiation, including preparation, rule definition, opening phases, bargaining, and closure. The report evaluates these steps, addressing potential challenges and offering solutions like cognitive ability and collaboration. Furthermore, it analyzes the application of the Request for Proposal (RFP) process, essential documentation, contract evaluation, and competitive tendering. The report also includes recommendations for post-pitch duties and addressing desired outcomes, offering a comprehensive overview of these critical business skills and processes.