Analysis of Pitching and Negotiation Skills in Marketing Report

This report provides a comprehensive overview of the pitching process and negotiation skills, essential components of effective marketing strategies. It begins by defining the pitching process, explaining its objectives, and outlining the key steps involved, such as listing, meetings, time management, budget setting, and objective clarification. The report then delves into the creation of a dynamic and creative pitch, emphasizing the importance of background information, campaign objectives, and target audience analysis. A case study of Marks and Spencer is presented, detailing the company's objectives, target audience, and key messaging strategies, including the use of the phrase 'Like you do'. The report concludes by highlighting the significance of scheduling and team composition in the pitching process. The provided references offer additional insights into negotiation and pitching techniques.

Pitching And Negotiation Skills
Task: 3

 A Pitching process is a process which is used to describe
proposals of any company for the promotion of their
product or service.
 Main objective of this process is to organize campaigns and
helps to describe the process on hoe the campaign will be
delivered.
 Companies request pitching process more frequently as they
can select the most appropriate proposal for their company.
 For a successful pitch, one should demonstrate that how an
agency can use the marketing budget effectively to create
greater value for a brand.
1. Examining the Pitch Process:

There are several steps which are involved in the pitching process which can
be used by the company to advertise their ads. These steps are as
following:
 The List : Before starting any process, listing down the important aspects
is the main step of the pitch process. You should have clear brief of what
the company wants and who are the suppliers and vendors to give
invitation fir biding. Through this listing process it becomes easy for the
company to find suitable buyer.
 Meetings : Arranging meeting to make a pitch process is the next step.
Bringing members of your team in the meeting so that the client company
knows who will be working on its account if your pitch is successful. This
should be done very carefully in order to successfully plan the pitch.
Contd..

 Time : Giving agencies enough time to give their best
work for a good pitch for you. This will ensure that
you are getting the best proposal from the client.
 Budget : Setting the budget is one of the important task
in pitching process. The company should know how
much they can spend on the pitching process. They
should consult with their team members about this.
Contd..

 Objectives : You should be clear of your objectives, like, what you want
from the buyer, what are your requirements and need, time period for that
project, etc.
 Executing : Once the company has pitched the offer in the market. For this
company can follow-up meetings with different vendors give justification
of their proposal. Company should make a detailed, comprehensive and
functional contact which will be signed by the selected supplier.
Contd..

 The following is the dynamic and creative pitch that describes all the
activities of the pitch in documented format which includes the back
ground of the company that provides information regarding the firm and
the data of their product along with the objective of the pitch campaign and
determining the audiences who are targeted and the reason why they are
selected for targeting based on their mutual preferences from the market.
 Objective of the aim determines the aims of the activity which are included
in the plan of the whole advertisement campaign with the description of
every aspect of the advertisement before implementing it into the final
promotion of the firm.
 It also includes necessary information regarding the scheduling of the
board which includes the part such as hiring of the team member as per the
requirement of the role.
Dynamic and Creative Pitch

MARKS AND SPENCER: PITCHING DOCUMENT
Background / Overview: Marks and Spencer is the multinational company who has
British Origin and is the leading retail company over 12 years. They have wide
range of products starting from the apparel in which they mostly target the youth
with the latest trends and have home and luxurious products.
Objectives of Ad campaign: The main aim of the company's advertisement campaign
is to attract huge amount of customer towards them. Motive is to convince
potential consumers to buy large number of goods from it which the firm could be
able to plan an effective strategy for expansion.
Target Audience: People comprised to the following age group of 15 years to 35 years
would be targeted for ensuring the activity of shopping from the company. The
individual can belong to household or group that have middle income followed by
average to high level of income. The pitching would constantly use the word
‘multicultural ‘to ensure that people from different cultural groups can get
attracted.
Contd..

 Focussing on important things to be presented to audience:
“Like you do” is the statement that would frequently used by
our team while pitching the customers. It will be regarded as
the min motive for all kinds of commercials on the TV and
internet.
 Scheduling the board: The team will take initiation for hiring
the creative team to obtain high amount of profit and related
output that can be generated through their theme which is
initiated by Marks and Spencer.
Contd..

Horton, S., 2016. The Leader's Guide to Negotiation: How to
Use Soft Skills to Get Hard Results. Pearson UK.
Marshall, N. E. and et-al. 2015. Pitching performance and
longevity after revision ulnar collateral ligament
reconstruction in Major League Baseball pitchers. The
American journal of sports medicine. 43(5). pp.1051-1056.
Nic Giolla Easpaig, B. and Humphrey, R., 2017. “Pitching a
virtual woo”: Analysing discussion of sexism in online
gaming. Feminism & Psychology. 27(4).pp.553-561.
References