This report provides a comprehensive analysis of pitching and negotiation skills within a business context, using Mark & Spencer (M&S) as a case study. It begins by defining negotiation and identifying key stakeholders, exploring the rationale behind the negotiation process and the information required for preparation. The report then evaluates the steps involved in the negotiation process and presents potential solutions to common challenges. It further delves into the Request for Proposal (RFP) process, outlining required documentation and the consequences of breaching agreements. An evaluation of competitive tendering and contract processes is provided, alongside recommendations for improvement. The report also examines the pitch process within an organization, focusing on developing dynamic and creative pitches to achieve a sustainable competitive edge. It considers the potential outcomes of a pitch and offers recommendations for fulfilling post-pitch obligations, highlighting potential risks and strategies for risk management. The report concludes by synthesizing the key findings and providing a holistic view of the importance of effective pitching and negotiation skills in achieving business objectives. The report touches on critical aspects like salary negotiation, conflict resolution, and the importance of building respect and understanding within an organization. The report also discusses the importance of key documentation for RFP, communication strategies, and evaluation criteria. The competitive tendering and contract processes are also evaluated with recommendations.