This report delves into the critical aspects of pitching and negotiation skills within a business context, using the case of Mark & Spencer as a practical example. It begins by defining negotiation, identifying key stakeholders, and evaluating the steps involved in negotiating and generating deals. The report then explores the Request for Proposal (RFP) process, including required documentation, and explains the contractual process, emphasizing documentation management and monitoring. Further, the report discusses developing an effective pitch, assessing potential outcomes, and outlining how organizations fulfill their obligations, while also identifying potential issues. The analysis covers key elements of successful business development strategies, including stakeholder management, deal generation, and contractual agreements.