Negotiation and Pitching Skills: A Business Report for M&S Company
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This report provides a comprehensive analysis of pitching and negotiation skills within the context of a business environment, specifically using Marks & Spencer as a case study. It explores the core concepts of negotiation, including its importance, key stakeholders, and the rationale behind negotiation procedures. The report details the negotiation process, outlining necessary steps and information required for preparation. It also delves into the Request for Proposal (RFP) process, outlining key documentation and consequences of breaching agreements. Furthermore, it evaluates competitive tendering and contract procedures, offering recommendations for successful tendering with minimal risk. The report also assesses potential outcomes of pitches and provides recommendations for post-pitch duties and risk management. Overall, the report aims to provide practical insights and strategies for effective pitching and negotiation in a business setting.
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Pitching And
Negotiations Skills
Negotiations Skills
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Determine what is organisation it, why it occurs and key stakeholders for the commence
process....................................................................................................................................1
M1 Rationale for negotiation procedure with detail step and information required for
preparation..............................................................................................................................2
D1 Evaluate the steps of negotiation process and present valid solution for dealing with issue 3
TASK 2............................................................................................................................................4
M2 Apply RFP process and outline key documentation or consequences of breach an
agreement...............................................................................................................................4
D2 Evaluate the competitive tendering with contract procedures procedures and
recommendation for successful tender with minimum risk...................................................4
TASK 3............................................................................................................................................6
Covered in PPT.......................................................................................................................6
TASK 4............................................................................................................................................6
P6 Assess the potential results or outcome of pitch...............................................................6
M4 Recommendation for fulfilling their Post-pitch duties and addressing desired issues....6
D4 Critical evaluating the pitch and post pitch outcomes for desired issue and risk
management............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................9
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Determine what is organisation it, why it occurs and key stakeholders for the commence
process....................................................................................................................................1
M1 Rationale for negotiation procedure with detail step and information required for
preparation..............................................................................................................................2
D1 Evaluate the steps of negotiation process and present valid solution for dealing with issue 3
TASK 2............................................................................................................................................4
M2 Apply RFP process and outline key documentation or consequences of breach an
agreement...............................................................................................................................4
D2 Evaluate the competitive tendering with contract procedures procedures and
recommendation for successful tender with minimum risk...................................................4
TASK 3............................................................................................................................................6
Covered in PPT.......................................................................................................................6
TASK 4............................................................................................................................................6
P6 Assess the potential results or outcome of pitch...............................................................6
M4 Recommendation for fulfilling their Post-pitch duties and addressing desired issues....6
D4 Critical evaluating the pitch and post pitch outcomes for desired issue and risk
management............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................9

INTRODUCTION
Pitch can be ascertained as that procedure which help in developing and creating high
level of sales amount through the customers awareness regarding specific goods and services in
better manner. It is necessary components where firm create awareness to their customers and
compel them for appropriate functioning and actioning. In an business organisation, appropriate
pitching skills mainly generating huge amount of sales, income and different networking
opportunities about creative products and facilities due to this they are negotiated with various
people within an enterprise (Wiener, 2017). This report is based on Marks and Spencer which is
largest retailing company. This will described negotiation and there are different stakeholders of
the business. In this assignment, this will consider that there are various process of negotiation
and represent effective solution in proper manner. RFP and contract procedures also discussed
for doing evaluation of competitive tenders.
TASK 1
P1 Determine what is organisation it, why it occurs and key stakeholders for the commence
process
Negotiation is that systematic process where large number of organisation solve their
different types of issues and problems along with this, this will help in providing more
advantages in better manner. It is essential for identifying the accurate solution which should be
favourable for all the parties. The main motive of this concept is to consider different interest and
also satisfy them for acquiring appropriate decisions so that specific results or outcome can be
gained in effective manner. Along with this, negotiation is very useful process which help in
creating effectual concessions that has main motive is to achieving understanding for settle down
main differences or issues in proper manner. This is also known as flexibility among people for
evaluating and understanding such obstacles which can occurs while smoothly running of
business operations and their functions (Rich, 2013). This approach is mainly arise at the time of
purchasing and selling effective goods and services. There are different reasons which behind the
negotiation that are described as follows: To eliminate the conflicts and disputes – It is the main reason which arises the
negotiation procedures during business operation and this will create various types of
1
Pitch can be ascertained as that procedure which help in developing and creating high
level of sales amount through the customers awareness regarding specific goods and services in
better manner. It is necessary components where firm create awareness to their customers and
compel them for appropriate functioning and actioning. In an business organisation, appropriate
pitching skills mainly generating huge amount of sales, income and different networking
opportunities about creative products and facilities due to this they are negotiated with various
people within an enterprise (Wiener, 2017). This report is based on Marks and Spencer which is
largest retailing company. This will described negotiation and there are different stakeholders of
the business. In this assignment, this will consider that there are various process of negotiation
and represent effective solution in proper manner. RFP and contract procedures also discussed
for doing evaluation of competitive tenders.
TASK 1
P1 Determine what is organisation it, why it occurs and key stakeholders for the commence
process
Negotiation is that systematic process where large number of organisation solve their
different types of issues and problems along with this, this will help in providing more
advantages in better manner. It is essential for identifying the accurate solution which should be
favourable for all the parties. The main motive of this concept is to consider different interest and
also satisfy them for acquiring appropriate decisions so that specific results or outcome can be
gained in effective manner. Along with this, negotiation is very useful process which help in
creating effectual concessions that has main motive is to achieving understanding for settle down
main differences or issues in proper manner. This is also known as flexibility among people for
evaluating and understanding such obstacles which can occurs while smoothly running of
business operations and their functions (Rich, 2013). This approach is mainly arise at the time of
purchasing and selling effective goods and services. There are different reasons which behind the
negotiation that are described as follows: To eliminate the conflicts and disputes – It is the main reason which arises the
negotiation procedures during business operation and this will create various types of
1

situations that refer as critical within the organisation so it is essential for identifying the
accurate resolution. For making win win solution- It should be required to have pitching and negotiation
skills in an organisation so that there are various issues and problems that can be settle in
more effective way (Paço, Ferreira and Raposo, 2017). This is useful and effective
element which help in taking corrective actions which analyse possible solution like win
win in an organisation.
Boost morale of staff members- It is necessary that appropriate negotiation process that
can enhancing the productiveness for creating decision in the negotiation procedures by
this they can feel highly encouraged and motivated for valuable individual at working
area.
M1 Rationale for negotiation procedure with detail step and information required for preparation
Negotiation refers that process which help in making favourable decision regard business
issues and problems so that this can smoothly run the operations in better manner. There are
various stages which required to undertake while making accurate decisions procedures. There
are different steps which has been included in negotiation process that are described as follows:
In this stage, parties commonly decide the starting resources where negotiations process
will be start with bottom line. It is that process which has been going till the ending point
where transaction should be recognised and united by both the parties for accurate
contracts.
In this procedures, there are different parties which main objective is to undertaken
during negotiation procedures (Paço, Ferreira and Raposo, 2016).
It is the next stage where company mainly focus on making accurate program and
policies which describe the proposal sequences that are needed for the other party as it
will provide the space process.
This is useful process which assist in assembling and gathering required information that
includes goals and targets which help in preparing meetings so that this activity can be
conducted in better manner.
There are various necessary information such as data, facts, comparable costs and some
more essential factors which are identifying specific solution for each issues and
problems. Along with this, negotiation procedures can be eliminated and removed
2
accurate resolution. For making win win solution- It should be required to have pitching and negotiation
skills in an organisation so that there are various issues and problems that can be settle in
more effective way (Paço, Ferreira and Raposo, 2017). This is useful and effective
element which help in taking corrective actions which analyse possible solution like win
win in an organisation.
Boost morale of staff members- It is necessary that appropriate negotiation process that
can enhancing the productiveness for creating decision in the negotiation procedures by
this they can feel highly encouraged and motivated for valuable individual at working
area.
M1 Rationale for negotiation procedure with detail step and information required for preparation
Negotiation refers that process which help in making favourable decision regard business
issues and problems so that this can smoothly run the operations in better manner. There are
various stages which required to undertake while making accurate decisions procedures. There
are different steps which has been included in negotiation process that are described as follows:
In this stage, parties commonly decide the starting resources where negotiations process
will be start with bottom line. It is that process which has been going till the ending point
where transaction should be recognised and united by both the parties for accurate
contracts.
In this procedures, there are different parties which main objective is to undertaken
during negotiation procedures (Paço, Ferreira and Raposo, 2016).
It is the next stage where company mainly focus on making accurate program and
policies which describe the proposal sequences that are needed for the other party as it
will provide the space process.
This is useful process which assist in assembling and gathering required information that
includes goals and targets which help in preparing meetings so that this activity can be
conducted in better manner.
There are various necessary information such as data, facts, comparable costs and some
more essential factors which are identifying specific solution for each issues and
problems. Along with this, negotiation procedures can be eliminated and removed
2
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negative components in effective manner such as poor communication, disputes and
conflicts, aggressiveness and many more negotiated contracts with other parties.
In the next part, other party always set the specific criteria which has been offer particular
proposal (O'brien, 2016). There are certain set of parameters which are required for
reaching with desired goals and objectives in proper manner.
D1 Evaluate the steps of negotiation process and present valid solution for dealing with issue
This can be analysed that negotiation procedure has been including large number of
phase and stages in proper manner. It is also required that identification of different issues and
problems which get the opportunities for occurring in the negotiation process within an
organisation. Thus, this is required to undertaken such issues and problems which assist in
creating accurate decision for the company. Also they are mainly focus on acquiring more
advantages towards employers and worker in proper manner. In the negotiation procedures,
company can decide the limitations for common agreements so that they can make argument
which can won by the parties. In addition to this, it can be concluded that each person need
appropriate negotiation abilities and skills which main motive is to solve major conflicts so that
this will help in achieving potential goals and targets in appropriate manner. There are certain
ways which help in solving major issues and identifying accurate solution that are discussed as
under:
Authority to negotiate- Negotiation procedures can be define as approved individual who
have accurate rights which assist in taking involvement and also take corrective decisions in
proper manner. This will help in defining that a person have control for developing or making
decision regarding with negotiation process (Nudelman, 2017).
Aggressiveness- This is essential for eliminating and removing such types of behaviours
during negotiation process in which aggressive behaviour may be harmful or dangerous for the
person and it is the duty of resentment that will occur poor relation with their employees at
workplace.
Issues regarding earnings growth- This is another form of problem which can be solved
their specific issues which are related to an individual and with their productivity. On the other
hand, an enterprise can create appropriate decisions which directly impact on business as well as
employees performance.
3
conflicts, aggressiveness and many more negotiated contracts with other parties.
In the next part, other party always set the specific criteria which has been offer particular
proposal (O'brien, 2016). There are certain set of parameters which are required for
reaching with desired goals and objectives in proper manner.
D1 Evaluate the steps of negotiation process and present valid solution for dealing with issue
This can be analysed that negotiation procedure has been including large number of
phase and stages in proper manner. It is also required that identification of different issues and
problems which get the opportunities for occurring in the negotiation process within an
organisation. Thus, this is required to undertaken such issues and problems which assist in
creating accurate decision for the company. Also they are mainly focus on acquiring more
advantages towards employers and worker in proper manner. In the negotiation procedures,
company can decide the limitations for common agreements so that they can make argument
which can won by the parties. In addition to this, it can be concluded that each person need
appropriate negotiation abilities and skills which main motive is to solve major conflicts so that
this will help in achieving potential goals and targets in appropriate manner. There are certain
ways which help in solving major issues and identifying accurate solution that are discussed as
under:
Authority to negotiate- Negotiation procedures can be define as approved individual who
have accurate rights which assist in taking involvement and also take corrective decisions in
proper manner. This will help in defining that a person have control for developing or making
decision regarding with negotiation process (Nudelman, 2017).
Aggressiveness- This is essential for eliminating and removing such types of behaviours
during negotiation process in which aggressive behaviour may be harmful or dangerous for the
person and it is the duty of resentment that will occur poor relation with their employees at
workplace.
Issues regarding earnings growth- This is another form of problem which can be solved
their specific issues which are related to an individual and with their productivity. On the other
hand, an enterprise can create appropriate decisions which directly impact on business as well as
employees performance.
3

TASK 2
M2 Apply RFP process and outline key documentation or consequences of breach an agreement
In this process, this can be defined as request proposal can be determined as the set of
huge documents which mainly consist at top level of management and an organisational
authorities that can be used in IT solution in proper manner. Along with this, RFP is very
important which play vital role in acquiring large amount of benefits and provide appropriate
specifications with the other party who are analysing the best possible solution regarding results
and also establish criteria which are associated with proposal within an organisation (Negrón,
2014). For each business organisation, there should be necessary for resolving major issues that
are relates to RFP procedures at the time of running effective operations. There are various key
documentation which are useful for RFP that are as follows: Communication process- The company will make and create appropriate decision for
adopting best communication channel by this they can get required data and information.
Along with this, this will assist in spreading awareness among people about firm
strategies, activities, functions and make accurate decisions within an enterprise.
Defining the requirements and needs- In this procedures, firm can describe the specific
needs and wants so that they select accurate communication process by the vendors for
giving right data and details. It is important because this will save time in short period of
time which main purpose is to submit the proposal in effective manner.
D2 Evaluate the competitive tendering with contract procedures procedures and recommendation
for successful tender with minimum risk
In this context, competitive tendering can be defined as useful factor which is used by
public and private organisation. It is that factor which help in forcing the entire provider and this
is mainly focus on acquiring results in proper manner (Kamin, 2013). There are different
components such as purchasing the best source of publicity and reaching with sustainability in
better manner.
There are various stages which are related to contract process that are described as under:
Stages 1: Initial communication and check-
This can be defined as primary stage of contractual process which has been considered as
particular argument among people. This is totally related to certain arguments which are required
4
M2 Apply RFP process and outline key documentation or consequences of breach an agreement
In this process, this can be defined as request proposal can be determined as the set of
huge documents which mainly consist at top level of management and an organisational
authorities that can be used in IT solution in proper manner. Along with this, RFP is very
important which play vital role in acquiring large amount of benefits and provide appropriate
specifications with the other party who are analysing the best possible solution regarding results
and also establish criteria which are associated with proposal within an organisation (Negrón,
2014). For each business organisation, there should be necessary for resolving major issues that
are relates to RFP procedures at the time of running effective operations. There are various key
documentation which are useful for RFP that are as follows: Communication process- The company will make and create appropriate decision for
adopting best communication channel by this they can get required data and information.
Along with this, this will assist in spreading awareness among people about firm
strategies, activities, functions and make accurate decisions within an enterprise.
Defining the requirements and needs- In this procedures, firm can describe the specific
needs and wants so that they select accurate communication process by the vendors for
giving right data and details. It is important because this will save time in short period of
time which main purpose is to submit the proposal in effective manner.
D2 Evaluate the competitive tendering with contract procedures procedures and recommendation
for successful tender with minimum risk
In this context, competitive tendering can be defined as useful factor which is used by
public and private organisation. It is that factor which help in forcing the entire provider and this
is mainly focus on acquiring results in proper manner (Kamin, 2013). There are different
components such as purchasing the best source of publicity and reaching with sustainability in
better manner.
There are various stages which are related to contract process that are described as under:
Stages 1: Initial communication and check-
This can be defined as primary stage of contractual process which has been considered as
particular argument among people. This is totally related to certain arguments which are required
4

for specific contract. In this procedures, the authorised and representatives of a person which is
required for specific contracts. It is roles and responsibility of reviewing the safety and some
others.
Stages 2: Security requirement
In this stage, contractors undertaken with certain factors which has main motive is to
analysing and examining the backgrounds which can be determined. Along with this, it can be
refers as various circumstances which are associated with environmental components and this
can be change as per the time (Horton, 2016). In this context, contractors gives certain necessary
data and information regarding appropriate securities that has been determined as different
danger of laws or norms.
Stages 3: Security oversights and assurances
In this stage, the contractor and written agreement government mainly afford permission
and also given the confidence of contracts and take appropriate safety channels in proper manner
(Chang and Rieple, 2013). Along with this, there are certain criteria that included in Information
Technology, physical documentation and nelson safety, etc.
Stage 4: In contract monitoring
It is last phase of contractual agreements due to this whole process and securities are
monitored and reviewed which are associated with oversight. It is very useful in managing and
controlling the communication process with other parties in better manner (Hendricksen, 2014).
Recommendation:
There are certain recommendation for the competing protective and contracts which
should be prepared in better manner within an organisation so that this will easily provide best
possible result which can be required. Thus, M&S organisation can be undertake various legal
laws which create contract and effective agreements so that this can assist in developing
appropriate decision making in proper way.
5
required for specific contracts. It is roles and responsibility of reviewing the safety and some
others.
Stages 2: Security requirement
In this stage, contractors undertaken with certain factors which has main motive is to
analysing and examining the backgrounds which can be determined. Along with this, it can be
refers as various circumstances which are associated with environmental components and this
can be change as per the time (Horton, 2016). In this context, contractors gives certain necessary
data and information regarding appropriate securities that has been determined as different
danger of laws or norms.
Stages 3: Security oversights and assurances
In this stage, the contractor and written agreement government mainly afford permission
and also given the confidence of contracts and take appropriate safety channels in proper manner
(Chang and Rieple, 2013). Along with this, there are certain criteria that included in Information
Technology, physical documentation and nelson safety, etc.
Stage 4: In contract monitoring
It is last phase of contractual agreements due to this whole process and securities are
monitored and reviewed which are associated with oversight. It is very useful in managing and
controlling the communication process with other parties in better manner (Hendricksen, 2014).
Recommendation:
There are certain recommendation for the competing protective and contracts which
should be prepared in better manner within an organisation so that this will easily provide best
possible result which can be required. Thus, M&S organisation can be undertake various legal
laws which create contract and effective agreements so that this can assist in developing
appropriate decision making in proper way.
5
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TASK 3
Covered in PPT
TASK 4
P6 Assess the potential results or outcome of pitch
There are various number of desired results or outcome that can be achieved by
appropriate pitching that are described as under: Acceptance- It is necessary and useful elements which assist in acquiring desired results
which has been determined the elevator pitch. Along with this, there are various investors
which are agreed for investing high amount of developing new product development in
better manner (Healy, 2011). M&S have high high chance or opportunities which gain
attention of large number of investors towards new project with the assistance of
pitching. No responses- In this procedures, investor does not respond for any proposal due to this
they will taking interest and does not need to invest funds for such project so they can
easily carry out huge loss while smoothly running of an enterprise and developing new
products and services at large market place. This is also known as general outcomes and
results in which investors does not give feedback regarding pitching it. Along with this,
shareholders and stakeholders mainly waits for investors in the elevator pitch so that they
can begin a new project and also they are excited to know about appropriate activities
which help in achieving desired goals and targets in better manner (Dierdorff, Rubin and
Bachrach, 2012).
Rejections- In this procedures, investors does not taking any interest regarding
investment to another projects as they will reject the proposal and may not ready for
investing huge amount of funds regarding goods and services development. The main
reason which can be unsatisfied by investors.
M4 Recommendation for fulfilling their Post-pitch duties and addressing desired issues
This is referred as it is one of the best and effective method which is required to adopt
and used so that company can achieving potential goals and targets in proper manner. This is
totally associated with different duties and responsibilities which should be perform by each
6
Covered in PPT
TASK 4
P6 Assess the potential results or outcome of pitch
There are various number of desired results or outcome that can be achieved by
appropriate pitching that are described as under: Acceptance- It is necessary and useful elements which assist in acquiring desired results
which has been determined the elevator pitch. Along with this, there are various investors
which are agreed for investing high amount of developing new product development in
better manner (Healy, 2011). M&S have high high chance or opportunities which gain
attention of large number of investors towards new project with the assistance of
pitching. No responses- In this procedures, investor does not respond for any proposal due to this
they will taking interest and does not need to invest funds for such project so they can
easily carry out huge loss while smoothly running of an enterprise and developing new
products and services at large market place. This is also known as general outcomes and
results in which investors does not give feedback regarding pitching it. Along with this,
shareholders and stakeholders mainly waits for investors in the elevator pitch so that they
can begin a new project and also they are excited to know about appropriate activities
which help in achieving desired goals and targets in better manner (Dierdorff, Rubin and
Bachrach, 2012).
Rejections- In this procedures, investors does not taking any interest regarding
investment to another projects as they will reject the proposal and may not ready for
investing huge amount of funds regarding goods and services development. The main
reason which can be unsatisfied by investors.
M4 Recommendation for fulfilling their Post-pitch duties and addressing desired issues
This is referred as it is one of the best and effective method which is required to adopt
and used so that company can achieving potential goals and targets in proper manner. This is
totally associated with different duties and responsibilities which should be perform by each
6

person who are involved in this process of pitching. There are different obligation which can be
determined by an organisation that are as follows:
Processing powerful relationship- It is very essential for each firm which help in
achieving long term advantages in proper manner (Dawson, 2014). This is compulsory for every
organisation is to maintain and develop strong relationship with their employees for getting
accurate data and information. Businessman mainly focus on making harmony systems with their
stakeholders so that they can satisfied and achieved set goals and objectives in proper manner.
There is recommendation regarding Marks and Spencer organisation that required to concentrate
on developing and building appropriate relationship for long time period.
Greetings- After doing pitching, businesses determine greeting and maintaining effective
relation among their people and investors. Company manager can care about their stakeholder
and investors for treating them better manner.
D4 Critical evaluating the pitch and post pitch outcomes for desired issue and risk management
There are various risks and uncertainties which mainly occurs while pitching procedures.
These directly affect on business operations and functions which can make or create more
disputes while performing operating firm. An organisation required to recognise different risk
factors which directly impact on business (Cooke and Zaby, 2015). Company generally occurs
during the pitching so investors can directly affect those outcome or results issues which can
bring out investment for developing new goods and services within an enterprise. The firm
required to focus on maintaining better relationship with their people for improving staff
members performance and enhancing work productiveness in the company.
CONCLUSION
From the above mentioned report it can be analysed that Pitch can be ascertained as that
procedure which help in developing and creating high level of sales amount through the
customers awareness regarding specific goods and services in better manner. The main motive of
this concept is to consider different interest and also satisfy them for acquiring appropriate
decisions so that specific results or outcome can be gained in effective manner. There are various
stages which required to undertake while making accurate decisions procedures. This can be
analysed that negotiation procedure has been including large number of phase and stages in
7
determined by an organisation that are as follows:
Processing powerful relationship- It is very essential for each firm which help in
achieving long term advantages in proper manner (Dawson, 2014). This is compulsory for every
organisation is to maintain and develop strong relationship with their employees for getting
accurate data and information. Businessman mainly focus on making harmony systems with their
stakeholders so that they can satisfied and achieved set goals and objectives in proper manner.
There is recommendation regarding Marks and Spencer organisation that required to concentrate
on developing and building appropriate relationship for long time period.
Greetings- After doing pitching, businesses determine greeting and maintaining effective
relation among their people and investors. Company manager can care about their stakeholder
and investors for treating them better manner.
D4 Critical evaluating the pitch and post pitch outcomes for desired issue and risk management
There are various risks and uncertainties which mainly occurs while pitching procedures.
These directly affect on business operations and functions which can make or create more
disputes while performing operating firm. An organisation required to recognise different risk
factors which directly impact on business (Cooke and Zaby, 2015). Company generally occurs
during the pitching so investors can directly affect those outcome or results issues which can
bring out investment for developing new goods and services within an enterprise. The firm
required to focus on maintaining better relationship with their people for improving staff
members performance and enhancing work productiveness in the company.
CONCLUSION
From the above mentioned report it can be analysed that Pitch can be ascertained as that
procedure which help in developing and creating high level of sales amount through the
customers awareness regarding specific goods and services in better manner. The main motive of
this concept is to consider different interest and also satisfy them for acquiring appropriate
decisions so that specific results or outcome can be gained in effective manner. There are various
stages which required to undertake while making accurate decisions procedures. This can be
analysed that negotiation procedure has been including large number of phase and stages in
7

proper manner. For each business organisation, there should be necessary for resolving major
issues that are relates to RFP procedures at the time of running effective operations.
8
issues that are relates to RFP procedures at the time of running effective operations.
8
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REFERENCES
Books and Journals
Chang, J. and Rieple, A., 2013. Assessing students' entrepreneurial skills development in live
projects. Journal of Small Business and Enterprise Development. 20(1). pp. 225-241.
Cooke, B. and Zaby, A., 2015. Skill gaps in business education: fulfilling the needs of tech
startups in Berlin. Journal of Higher Education Theory and Practice. 15(4). p. 97.
Dawson, C., 2014. The Mature Student's Study Guide 2nd Edition: Essential Skills for Those
Returning to Education or Distance Learning. Hachette UK.
Dierdorff, E. C., Rubin, R. S. and Bachrach, D. G., 2012. Role expectations as antecedents of
citizenship and the moderating effects of work context. Journal of Management. 38(2).
pp. 573-598.
Healy, K., 2011. Social work methods and skills: the essential foundations of practice. Palgrave
Macmillan.
Hendricksen, D., 2014. 12 more essential skills for software architects. Addison-Wesley
Professional.
Horton, S., 2016. The Leader's Guide to Negotiation: How to Use Soft Skills to Get Hard
Results. Pearson UK.
Kamin, M., 2013. Soft Skills Revolution: A Guide for Connecting with Compassion for Trainers,
Teams, and Leaders. John Wiley & Sons.
Negrón, R., 2014. New York City's Latino ethnolinguistic repertoire and the negotiation of
latinidad in conversation. Journal of Sociolinguistics. 18(1). pp. 87-118.
Nudelman, G. R., 2017. Engineering identity: Analysing e-portfolios in a professional
communications course. South African Journal of Higher Education. 31(2). pp. 211-
225.
O'brien, J., 2016. Negotiation for Procurement Professionals: A Proven Approach that Puts the
Buyer in Control. Kogan Page Publishers.
Paço, A., Ferreira, J. and Raposo, M., 2016. Development of entrepreneurship education
programmes for HEI students: The lean start-up approach. Journal of Entrepreneurship
Education. 19(2). p. 39.
Paço, A., Ferreira, J. and Raposo, M., 2017. HOW TO FOSTER YOUNG
SCIENTISTS'ENTREPRENEURIAL SPIRIT?. International Journal of
Entrepreneurship. 21(1).
Rich, C., 2013. The Yes Book: The Art of Better Negotiation. Random House.
Wiener, O., 2017. High Impact Fee Negotiation and Management for Professionals: How to
Get, Set, and Keep the Fees You're Worth. Kogan Page Publishers.
9
Books and Journals
Chang, J. and Rieple, A., 2013. Assessing students' entrepreneurial skills development in live
projects. Journal of Small Business and Enterprise Development. 20(1). pp. 225-241.
Cooke, B. and Zaby, A., 2015. Skill gaps in business education: fulfilling the needs of tech
startups in Berlin. Journal of Higher Education Theory and Practice. 15(4). p. 97.
Dawson, C., 2014. The Mature Student's Study Guide 2nd Edition: Essential Skills for Those
Returning to Education or Distance Learning. Hachette UK.
Dierdorff, E. C., Rubin, R. S. and Bachrach, D. G., 2012. Role expectations as antecedents of
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