HND Business: Pitching and Negotiation Skills - Nelson College London

This report delves into the essential aspects of pitching and negotiation skills, crucial for business development and securing contracts. It covers key principles for developing a successful pitch, including respecting buyers, maintaining professionalism, and providing solutions. The report also examines the pitch process within an organizational context, highlighting ways to maximize success and potential outcomes. Furthermore, it discusses how organizations fulfill their obligations post-pitch through follow-ups, tracking, and addressing customer concerns. Potential issues such as lack of information and failing to address concerns are also identified. The document concludes that effective negotiation and pitching are vital for reaching meaningful conclusions and providing value to customers.

Pitching and negotiation skills
(TASK 3 & 4)

Table of content
• Introduction
• P5) Develop an appropriate pitch by applying key principles to attain sustainable competitive edge
• M3) Examine the pitch process in an organisational context, evaluating ways to maximise the
chances of a successful pitch.
• P6) Potential outcomes of a pitch
• P7) Determine how organizations fulfill their obligations through pitch and also identify potential
issues
• M4) How an organization can fulfill their post-pitch obligations and also highlight the potential
issues
• Conclusion
• References

Introduction
• Negotiation refers to setting down the dispute between two parties. Currently, negotiation
skills are highly important in order to win a particular contract on pre-defined conditions.
Through this, it is possible to run a small business entity. the presentation part will
include pitching of product along with certain basic principles of pitching.

P5)Develop an appropriate pitch by
applying key principles to attain sustainable
competitive edge
• Business pitch is about providing information to the customers regarding
different products or service. The main motive of pitching is to gain attention of more
number of customers so that they get encourage to purchase the product or service of the
company (Pitcher, 2019).
• Microsoft is a large company having well-known name within software industry. Here,
they have been enter in negotiation with AOL and Netscape. In this context, the basic
principles followed by the company are mentioned below:

Cont….
• Respect buyers: During pitching, it is
imperative to respect the buyers.
• Be professional: It is one of the most
effective principle of pitching.
• Be a solution: While offering a
particular product, there is requirement to
be a solution not a problem.

CONT..
• Don’t ignore the small issues: During the pitching numerous problems can occur. It is
important to not to ignore any issue.
• Clear negotiation agenda: Here, it is required that negotiator verify the time of
purchase in correct way. This will help in providing appropriate solutions without
making any delay (Ollis, Coll and Harrison, 2019).

M3)Process of pitch in organizational context and also
discuss the ways to maximize the chances of success pitch
• While preparing a pitch, a particular process is followed by the organization. Firstly, they
need to identify the goals, having explanation, communication regarding USP, engaging
with an question, practice and more. To create a successful pitch, it is imperative to make
plans. For this purpose, the pitcher needs to get detailed market information so that a
successful pitch can be prepared.

P6) Potential outcomes of a pitch
• Pitch is useful in terms of attracting the customers
towards product or service. In current context, the
pitch helped Microsoft to collaborate with AOL
that will strengthen their market position in
significant manner. The outcomes of a perfect
pitch are mentioned below:
• Helpful in attracting customers:
• Formulating positive brand image:

P7) Determine how organizations fulfill their obligations
through pitch and also identify potential issues
• Follow up: Here, follow ups are helpful in staying
connected with the audience.
• Tracking and forecasting: Through continuous
forecasting, the company can easily track the
performance and make forecast about the near future.
• Understanding the doubts: There is requirement to
understand the doubts of customers so that such issues
can be resolved in timely manner.

M4) How an organization can fulfill their post-pitch
obligations and also highlight the potential issues
• It is analyzed that post-pitch obligations can be fulfilled through making clear presentation,
Here, the company can easily engage the audience. Here, the pitch can be made engaging by
staying enthusiastic and active. The major issues of a pitch are lack of information, fail to
address the concerns of individuals, being boring during the pitch and more. These issues will
directly affect the interest of customers.
•

CONCLUSION
• Out of the above-mentioned information, it is analyzed that negotiation refers the
interaction between two parties for the fulfillment of particular needs & requirements.
Here, negotiation is important in order to reach at meaningful conclusion in future period
of time. It is monitored that pitching is about providing necessary information to the
customers regarding the products or service. Further, RFP process and process of
contractual agreement have also been discussed in the above report.

References
• Pitcher, J., 2019. Intimate labour and the state: Contrasting policy discourses with the
working experiences of indoor sex workers. Sexuality Research and Social Policy, 16(2),
pp.138-150.
• Ollis, D., Coll, L. and Harrison, L., 2019. Negotiating sexuality education with young
people: Ethical pitfalls and provocations. American Journal of Sexuality
Education, 14(2), pp.186-202.
• Kohl‐Arenas, E., 2017. The presentation of self in philanthropic life: The political
negotiations of the foundation program officer. Antipode, 49(3), pp.677-700.
• Sullivan, C.T., 2020. Who holds the key? Negotiating gatekeepers, community politics,
and the “right” to research in Indigenous spaces. Geographical Research, 58(4), pp.344-
354.