Pitching and Negotiation Skills: Competitive Edge in Business

This assignment solution discusses pitching and negotiation skills within a business context, specifically focusing on developing a pitch for innovating organic products within Birchbox. It presents a dialogue between an employer and employee regarding salary increments and introduces the idea of developing organic products, particularly a night cream, to attract more customers and address skin concerns. The report also outlines the value of brand loyalty, key outcomes of introducing an organic range, and strategies for dealing with potential rejection. Furthermore, it details several ways a manager can effectively negotiate with employees, including cooperation, willingness to walk away, trading concessions, expanding the issues, and avoiding greed. The goal is to achieve a competitive advantage for the organization through effective negotiation and innovative product development.

Pitching and
Negotiation Skills

Developing a pitch for achieving a suitable
competitive edge
The pitch is about innovating organic products in Birchbox.
•Employer : Hello, we heard you have some concerns.
•Employee : Thank you but I am not satisfied with the salary increment.
•Employer : Why?
•Employee : I am more skilled and qualified as per the requirement of the role.
•Employer : Yes, we know that and you are doing tremendous job.

• Employee : Also, I am not a fresher. I am well experienced. Before
working here, I had two years experience in this.
• Employer : Yes, we know that but the salary increment goes this way only.
• Employee : As now I am married, so I feel I am more responsible.
• Employer : We are not doubting on your skills. We know you are hard
working.

• Employee : But the problem is that I am not satisfied with the salary
increment. I am doing hard work to achieve all the objectives of the
company, but now somewhere I feel the company does not value it.
• Employer : You are getting the company wrong. It thinks so much for its
employees. The company is looking for future achievements with you.
• Employee : I also want to go for the same but salary matters.

• Employer : Okay, let me discuss this with other authorities and will reply
you soon.
• Employee : I trust you and respect your decision.
• Employer : Have faith on us. We are looking for achieving various
objectives in future with you.
• Employer : We are organising a range of organic products in the company.
• Employee : Oh great! That seems a beneficial option for peole.

• Employer : Do you think this idea can prove beneficial enough for
Borchbox.
• Employee : Yes, infact it will attract much number of people.
• Employer : We are thinking of developing organic night cream for women
dealing with face issues.
• Employee : Oh! That would be a great idea.
• Employer : But we are afraid whether people will accept it or reject the
idea.

• Employee : This innovation can actually prove attractive enough for the
people.
• Employee : Thank you.
• Employer : Have a nice day

• As a manager, various situations like this happens but there are various
ways that can be used to deal with this. Although sometimes there are
variety of questions and issue from the side of the employee but in such
cases, the manager or any authority has to be efficient enough so that the
answer could be able to satisfy the employee as well as their query
(Haddad, 2014). In the conversation, the idea of invovling a new
innovation, that is organic products have also been included.

Value of brand loyalty
• Birchbox is a reputed brand and has gained successfully
enormous satisfied customers, thus loyalty can be expected
from the brand in cas of innovation of organic range as well.
• The idea has also been gathered by collecting feedbacks from
its customers.

Key outcomes
• Birchbox after developing a range of organic products can attract much
number of customers.
• Organic range can act as a beneficial factor for the people who are more
worried about their skin.

Dealing with rejection
• Although the concept is new and attractive, but there are chances if the
range can get rejected by people.
• So, Birchbox has decided to develop initially a night cream, so that they
can think of further innovations after checking the status of the organic
night cream.

Ways of negotiating
• Negotiating the pay is also a part of the conversation between the
employee and the manager. The employees often request for the amount
that they think they are worth of because everyone is aware of their own
capability. But the same time, the company has some limitations on the
basis of which, they try to negotiate with the employees. So, some ways
that can actually a manager for negotiating with the employees are
discussed as under :