Community Engagement Strategies for Pizza Express: A Detailed Report

This report provides a comprehensive analysis of Pizza Express's community engagement initiatives. It begins with an introduction to the company, its size, structure, and goals, followed by an examination of its target customers and a SWOT analysis. The report delves into the roles of employees, the importance of training and development, and the responsibilities of HR managers, including the necessary skills and knowledge. It also discusses the requirements for training and development within the company. The study emphasizes the importance of community engagement in building effective relationships and contributing to society. The report concludes by highlighting key findings and the overall significance of the discussed elements in Pizza Express's business strategies. The report is a valuable resource for students on Desklib, a platform providing past papers and solved assignments.

COMMUNITY ENGAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Size, structure, mission, vision and goals of Pizza Express.........................................................1
Target customers of an organization ...........................................................................................1
SWOT analysis of Pizza Express.................................................................................................2
Role of employees in Pizza Express ...........................................................................................3
Importance of training and development.....................................................................................3
Role of manager and its importance ...........................................................................................4
Skills and knowledge required for HR manager .........................................................................4
Requirements for training and development ...............................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Community engagement refers to the approach in which people of community come
together for building effective relation between them so that it will contributing towards society
for better life.
Present study will be focused on Pizza Express company. It is largest the Chinese owned
restaurant which is having 500+ restaurant across world.
This study emphasized on customers that are targeted by company and internal and
external factors that affect functioning of business (Hollebeek, Juric, and Tang, 2017). It includes
role of employee within organization and importance of training and development in an
organization.
MAIN BODY
Size, structure, mission, vision and goals of Pizza Express
Pizza Express is operating in restaurant sector and is considered to be largest chain of
pizza restaurants in United Kingdom, India, China and Hong Kong. This was founded in 1965 by
Peter Boizot and then sold to Hony Capital a private entity of China in 2014. It was marked on
London Stock exchange in 1993 at the time when they are opened their franchise all across UK.
As
Employees in Pizza Express are divided according to their functions that they are
performing in the company (Panwar and et. al., 2016). They are grouped according to product,
geographical location etc. this structure is mostly followed by large sized organization. Vision of
Pizza Express is to become retailer on which people can trust and people like to come and shop
with it and the company want to provide best experience to employees. Its main goal is to satisfy
needs and wants of customers by providing them best quality product and services.
Target customers of an organization
Pizza Express is targeting young generations who used to prefer quickly served delicious
pizza as the first choice for their meal. It satisfy needs and wants of customers who need delivery
of pizza for their starving hunger. By giving them discount to regular customers that help in
enhancing growth for the future. It is important in providing various aspect that will be helpful
for company to attract more customers. It is essential in satisfying needs and wants of customers
that help in growth and bring more opportunities to business. There are different segments that
will affect various aspects in Pizza Express by satisfying needs and wants of customers that is
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beneficial for the future course of action. As consumers are king of the market so Pizza Express
have to manufacture product accordingly that will help in satisfying needs and demands of
consumers. It is important for identifying customer that will help in sale and growth of business
in the market. On the other hand, there are competitors in market that create more competition so
Pizza Express have to target that group which is more suitable for it (Wallerstein and et. al.,
2015). Therefore, targeting is based upon different variables that is driven to satisfy demands and
needs of consumer.
SWOT analysis of Pizza Express
It is a tool that is used in identifying internal factors that affect functioning of the
company. Through this strength, weakness, opportunities and threat is determined by company
so that it will help in gaining larger marker share.
Strength
The largest strength of Pizza Express is to deliver a wide rang of pizza's with several
innovations in services. It provides satisfaction to consumers by providing quality product and
services that will be useful for business in the future. It is investing lot of money in interior of the
restaurant and distribution mechanism which will be helpful for the future. In this highly talented
kitchen and management staff is required for providing different aspect in the company.
Weakness
Biggest weakness is that attrition rate is high as compared to other competitors in the
market. This will lead to slow growth in business. As Pizza Express is not able to take
challenges that is faced by it and bring more opportunities in the future (A comprehensive guide
to creating your personal SWOT Analysis, 2019). Doing business outsides is a weakness as it is
important in doing operation outside as through which various aspect is taken into consideration.
Opportunities
Implementation of new tax policy will bring more opportunities for future. Changing
trends in market will bring different varieties that provided different aspect that create
opportunities for the future.
Threat
Competitors are threat for Pizza Express as this will reducing sales and growth for
employees. As there are larger profit earned by its competitors for the purpose of gaining
different aspect in the company.
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Role of employees in Pizza Express
Employee plays an important role in Pizza Express that will help in providing different
aspect that is managing all activities of business. It is their primary motive to coordinate all
activities effectively and efficiently that will be useful for future course of action. If employees
are not working properly then it is difficult in running operations of business. It is important for
employees to do work in Pizza Express as if it is not working properly then it will not able to
grow in the company. As Pizza Express is dealing in food items so it have to maintain stock for
future. If stock is not maintained in the company then it is not important in doing various aspect
that will be beneficial for the future. It is important in providing various aspect that will provided
to employees in the future (Ojha and et. al., 2016). Employee have to follow all rules and
regulation as it emphasize in maintaining good working environment in Pizza Express.
Employee have to manage its work and completing task on time that will bring productivity in
doing work at time. They have to respect each and every employee of Pizza Express that
maintain effective relation with employees in earning more profit for the future.
Importance of training and development
Training and development is the process of developing skills and knowledge that provide
different aspect as it is growing in various perspective that help in gaining more knowledge for
the future. There are different segments that will be providing training and development in Pizza
Express. Different training methods is adopted in company that will help in gaining more
knowledge and enhancement of skills in the future. There are various segments that will be
providing different perspective in Pizza Express. As it is important part in Pizza Express that is
providing training to employees and it is important in gaining different segments that is useful in
company for getting success in future course of action.
As there are different technology that is adopted in business so it in essential in providing
training to employees that will be helpful for the future (Lockey and et. al., 2019). Hence,
training is important for the future perspective as changes in company's policies will lead to
bring changes in operational activity of the company. Without proper training employee cannot
run its business effectively and efficiently that will be helpful for Pizza Express. If employees of
Pizza Express are skilled then they will be able to work accordingly in the company. Therefore,
training and development is necessary in building various perspective that will be fulfilled in
Pizza Express by employees.
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Role of manager and its importance
HR manager plays a crucial role in Pizza Express as it is managing various activities of
business that is managed by it and enhancing various aspects in the company. There are different
activities performed by HR manager to coordinate in business. It is performing various activities
that will be providing different aspect and helpful for the future. As there role is to manage all
activities that will provide benefit to employees and attracting new customers in business. Its
duty is to select best talent for Pizza Express that will be helpful for the future. It is also
responsible in providing training to employees that are efficient in gaining success in the future.
It also enhances performance of employees for the future. Maintaining good working condition
will be helpful as various aspect can be obtained from business that will be enhancing growth
and productivity of employees (Adhikari and et. al., 2016). It is important in maintaining
employee relation that will be helpful as this increase growth for future purpose. It must have
legal knowledge such as food safety and health regulations which can will help in using proper
laws and regulation in Pizza Express. HR manager is also responsible in resolving conflict
between employees that help in bringing more opportunities for future. Employee satisfaction is
important so it is also prime duty of Hr manager to satisfy employee needs and demands.
Skills and knowledge required for HR manager
HR manager must have communication skills that helps in interacting with employees
easily and help in solving their problems that are related to work. It also thinks in an analytical
way that will be provided critical thinking and has as impact on decision making for Pizza
Express. They have ability to analyse situation so that it will become easy for taking decision for
the company. They must have legal knowledge so that it help in taking strategic decision and
enhancing various development program in Pizza Express. HR manager is performing various
functions such as recruitment, selection, training and development so for purpose in managing
different aspect that is providing various aspect for the future (Milliken, and et. al., 2015). It is
having budgeting skills that help in preparing budget for the future. It is also important in having
organizational skills that help in managing various perspective as it is helpful in business.
Hr manger must have multitasking skills that help in managing various perspective for the future.
It must have an ability to focus on change management that will provided various aspect in the
company.
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Requirements for training and development
Training and development is necessary for employees that are working in Pizza Express.
There is a need of training as employees are not capable to meet expectation of Pizza Express.
There are different perspective that enhance skills and competencies for running business in the
future. It is necessary for building skills and knowledge that meet requirement of the company.
There are different segments that require training concepts as it is important in availing various
methods for future course of action. It is important in upgrading skills and knowledge as it is
essential part for employees that help in growth for future. As there are various perspective that
bring efficiency in work and gaining knowledge for future. Training is essential for various
purpose that increase productivity in Pizza Express (Mtawa, Fongwa and Wangenge-Ouma,
2016). Training is essential by providing different segments as it helps in development of skills
and knowledge that is requierd by employees of Pizza Express for providing effective customer
services and communication. It is important in gaining different segments that will be beneficial.
Experience in getting work into Pizza Express is providing various aspect as coordinating all
activities in business. There are different ways that enhance training in Pizza Express. Therefore,
it is important in providing training and development program so that it enhance company's
operation.
CONCLUSION
As per the above study it can be said that it is necessary for targeting group of customers
that help in enhancing more productivity and growth in the future. As targeting helps in selling
product to those consumers who regularly prefer pizza for their meal and for that company have
to target particular market for selling its products and services by earning more profit. Internal
factors of the company will affect its functioning. Employee plays an important role in an
organization that help in selecting different strategies that s to be followed in business. In
addition to it training and development is also important for employees for enhancement of skills
and knowledge for performing different task in the company. There are various skills that is
required for performing role of HR manager a it must have legal knowledge, good
communication skills, decision making skills for future perspective in business.
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REFERENCES
Books and Journals
Adhikari, B. and et. al., 2016. Community engagement and population coverage in mass anti-
malarial administrations: a systematic literature review. Malaria journal. 15(1). p.523.
Hollebeek, L.D., Juric, B. and Tang, W., 2017. Virtual brand community engagement practices:
a refined typology and model. Journal of Services Marketing. 31(3). pp.204-217.
Lockey, S. and et. al., 2019. The impact of a local community engagement intervention on
residents’ fear of crime and perceptions of the police. International Journal of Police
Science & Management, p.1461355719856039.
Milliken, F.J. And et. al., 2015. Linking workplace practices to community engagement: The
case for encouraging employee voice. Academy of Management
Perspectives.29(4).pp.405-421.
Mtawa, N.N., Fongwa, S.N. and Wangenge-Ouma, G., 2016. The scholarship of university-
community engagement: Interrogating Boyer's model. International Journal of
Educational Development. 49.pp.126-133.
Ojha, H.R. and et. al., 2016. Delocalizing communities: Changing forms of community
engagement in natural resources governance. World Development. 87.pp.274-290.
Panwar, R. and et. al., 2016. The effect of small firms' competitive strategies on their
community and environmental engagement. Journal of Cleaner Production.129. pp.578-
585.
Wallerstein, N. and et. al., 2015. Improving health through community engagement, community
organization, and community building. Health behavior. Theory, research and practice.
5th ed. Hoboken, NJ: Jossey-Bass, pp.277-300.
Online
A comprehensive guide to creating your personal SWOT Analysis.2019.[Online]. Available
through : <https://cacoo.com/blog/a-comprehensive-guide-to-creating-your-personal-swot-
analysis/>.
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