Analyzing the Place Strategy of Pizza Hut in Australia

This report examines the place strategy of Pizza Hut in Australia, focusing on its distribution channels and competitive positioning within the Australian market. Pizza Hut employs a multi-channel approach, utilizing both dine-in restaurants and takeaway outlets to reach consumers. The company's strategy involves a franchise system for distribution and a focus on increasing the number of dine-in restaurants to compete with rivals like Domino's. Technological advancements, such as online and mobile ordering systems, are also crucial components of Pizza Hut's place strategy. The report highlights Pizza Hut's efforts to strengthen its network through increased investment and management, including a significant number of operative stores across Australia. The company's innovative approach to online portals and its user-friendly mobile access further enhance its customer experience. The analysis references various sources, including news articles and industry reports, to provide a comprehensive overview of Pizza Hut's place strategy in Australia.

Running head: PLACE STRATEGY OF PIZZA HUT IN AUSTRALIA
Place strategy of Pizza Hut in Australia
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PLACE STRATEGY OF PIZZA HUT IN AUSTRALIA
Pizza Hut is one of the well-known restaurants in Australia serving Pizza to customers all
over the world (Australian food history timeline 2017). The brand carries out its distribution
strategy by means of franchisee system. However, the company has both dine-in and
takeaway stores for the consumers (Order.pizzahut2017). The company is growing its
operation in a way to compete successfully with Dominos, the next big giant of pizza. The
company was incorporated in 1959 and since then the company is growing continuously
(Image.slidesharecdn 2017). The company has around twelve dine in restaurants in Australia
serving varieties of pizzas. It also serves a la carte as well buffet options available in dine in
restaurants. This is missing in the outlets of its competitors Dominos (Business Insider
Australia 2017). The company is aiming to increase its dine in restaurants compared to its
competitor Dominos (Dominos 2017). The brand also holds a 10 percent takeaway outlets for
the consumers out of its 4 billion brand value. The company is also strengthening its network
over Australia by increased investment and management. A total of 27- stores are operative
in Australia including both dine-in and delivery units (Encyclopedia 2017). Technologically
too Pizza Hut is better than Dominos in both its online and mobile ordering system. The
company has also recently implemented a new virtual waiter system to enhance their ordering
capabilities (NewsComAu 2017). They are continuously innovative in its online portals to
serve the best to the technology savvy customers of Australia. This made Pizza Hut
maximum searched restaurant in Australia in internet. It also has Total Mobile Access which
is different and use friendly compared to Dominos (ABC News 2017).

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PLACE STRATEGY OF PIZZA HUT IN AUSTRALIA
References
ABC News. (2017). Pizza Hut franchisees launch class action over price war. [online]
Available at: http://www.abc.net.au/news/2015-07-27/pizza-hut-franchisees-launch-class-
action-over-pizza-price-war/6622748 [Accessed 3 Oct. 2017].
Australian food history timeline. (2017). Australian food history timeline - Pizza Hut
launches in Australia. [online] Available at: https://australianfoodtimeline.com.au/pizza-hut-
launches/ [Accessed 3 Oct. 2017].
Business Insider Australia. (2017). Pizza Hut Australia has been taken over by private equity
group Allegro. [online] Available at: https://www.businessinsider.com.au/pizza-hut-australia-
has-been-taken-over-by-private-equity-group-allegro-2016-9 [Accessed 1 Oct. 2017].
Dominos.com.au. (2017). Pizza Delivery or Pick Up | Pizza Vouchers & Coupons | Pizza
Near Me. [online] Available at: https://www.dominos.com.au/offers/sem/pizza-deals-c1?
gclid=Cj0KCQjwgb3OBRDNARIsAOyZbxACOJXPEvVimKT65cpbPcjZ7earQoQZHuyEJ
bKOphIpBp0j35XvM9caAoYPEALw_wcB [Accessed 1 Oct. 2017].
Encyclopedia.com. (2017). Pizza Hut Inc facts, information, pictures | Encyclopedia.com
articles about Pizza Hut Inc. [online] Available at: http://www.encyclopedia.com/social-
sciences-and-law/economics-business-and-labor/businesses-and-occupations/pizza-hut-inc
[Accessed 1 Oct. 2017].
Image.slidesharecdn.com. (2017). Organizational Structure of Pizza Hut. [online] Available
at: https://image.slidesharecdn.com/introductionofdominopdf-170103195042/95/
introduction-of-domino-pdf-16-638.jpg?cb=1483473218 [Accessed 3 Oct. 2017].
NewsComAu. (2017). Pizza Hut is looking back to the future as it gears up for a bold new
move in the nation’s pizza wars. [online] Available at:

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PLACE STRATEGY OF PIZZA HUT IN AUSTRALIA
http://www.news.com.au/finance/business/retail/pizza-hut-goes-retro-with-dinein-stores-
poised-to-make-a-comeback/news-story/d6a08037b21311da8643a546c3e000bf [Accessed 3
Oct. 2017].
Order.pizzahut.com.au. (2017). {{appConfig.seo.title}}. [online] Available at:
https://order.pizzahut.com.au/about-us [Accessed 1 Oct. 2017].