BSBMKG608: Strategic Analysis of Pizza Hut Marketing Objectives Report

This report presents a comprehensive strategic analysis of Pizza Hut, examining its background, vision, mission, and purpose. It delves into the company's situation analysis, marketing strategies, and target markets, including a review of marketing performance and effectiveness. The report includes a detailed SWOT analysis, explores marketing opportunities, and analyzes their impact on the business. It also outlines marketing objectives, key performance indicators, and a risk management strategy. Furthermore, the report covers financial management techniques like cash flow and ratio analysis, along with relevant codes of practice. The assessment also provides a comparison of strategic, operational, and tactical analysis techniques, culminating in conclusions and recommendations for Pizza Hut's continued success.

Running head: PIZZA HUT
Strategic analysis of Pizza hut
Name of the Student
Name of the University
Author’s Note

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PIZZA HUT
Table of Contents
Assessment 1..............................................................................................................................3
Introduction................................................................................................................................3
A. Background of company..............................................................................................3
B. Vision of company......................................................................................................3
C. Mission of company....................................................................................................4
D. Purpose of company....................................................................................................4
E. Situation analysis.........................................................................................................4
F. Strategy and marketing targets........................................................................................5
Review marketing performance.................................................................................................5
A. Effectiveness of marketing and factors for improvement...........................................5
SWOT analysis.......................................................................................................................6
Scope marketing opportunities...................................................................................................7
C. Analysis of marketing opportunities with organizational goals..................................8
D. Impact of marketing opportunities on business...........................................................8
Marketing objectives..................................................................................................................9
Risk management strategy.......................................................................................................10
Conclusion and recommendations...........................................................................................11
Assessment 2............................................................................................................................12
Financial management techniques...........................................................................................12
Codes of practice......................................................................................................................12

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PIZZA HUT
Strategic organisation documents............................................................................................13
Consultation for the impact of marketing activities.................................................................16
Principles of marketing............................................................................................................16
Compare and contrast strategic, operation and tactical analysis techniques............................17
Reference..................................................................................................................................18

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PIZZA HUT
Assessment 1
Introduction
A. Background of company
Pizza Hut Inc. is considered as huge pizza based Restaurant cum company all over
the world regarding the Pizza outlets. This company was established in the year of 1958 with
the empowerment of brothers Dan and Frank Carney within their birthplace of Wichita
(Aithal 2016). At that time, one of their friend had a suggestion to open a pizza shop and after
that, they have agreed with this suggestion by borrowing $600 from his mother. By applying
that money, they rented a small building and also purchased a second-hand pizza machine for
making pizzas (Armstrong et al. 2014). In 1962, Robert Chisholm made this company as a
treasurer by combining with this company. In 1966, this pizza company had been increased
their pizza shops up to 145 numbers and for that they had decided the establishment of the
home office was necessary at their home location of Wichita (Baesens et al. 2016). In 1968,
the authorised pizza hut was established in Canada (Berman 2016). This action had been
leaded to acquire 40% of the company’s authorization operation. In this way, they had a turn
in their business to make a pizza chain throughout the world.
B. Vision of company
The Pizza hut company is popular for making various pizza to serve to the customers.
The one and only vision of this company is to serve the people their eating items (Bornholt,
Mytkowicz and McKinley 2014). The eating items are mainly in pizza related and it needs to
satisfy the customers by delivering their desire eating items at the minimum cost and also
minimum timing (Case 2017). Apart from that, for improvement of the well-being of the
customers as well as community and also people, it requires to connect them with this
organizations.

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PIZZA HUT
C. Mission of company
The mission of this company is to make a number of perfect pizza and provide them
along with the courteous as well as helpful service within the time to all of the customers.
Moreover, the company has done the activities of the making pizza by offering a number of
team members for rising the growth of the organization and also advancement within the
organization for making a safe environment (Grewal et al. 2017). Another responsibility of
this organization is to gain more profits by providing the shareholders with their significance
of growth.
D. Purpose of company
The principal purpose of this company is provide the key product regarding with
pizza. Because with the delivering of the pizza, the actual objective of this company is to
manage the customers’ satisfaction (Islam 2017). Additionally, to achieve the customers’
satisfaction, it requires for this organization to make the perfect pizza within the minimum
slotted time and also affordable prices.
E. Situation analysis
Within the 5C’s, they are indicating the C’s with company, customers, climate,
competitors and also collaborators (Kumar 2015). This 5C is one of the important parameter
for situation analysis. The main focus is to provide the perfect eating items to the customers
for achieving the business goals for competing with the others by collaborating with making
of partnership with another companies (Lees-Marshment 2014). This achieving strategy
makes the business climate as safe.

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PIZZA HUT
F. Strategy and marketing targets
The strategy of this company is to design various offering as well as services in accordance
with the customers’ choice. Generally this company has been operated through the value
oriented positioning strategy for making the everlasting image in the clients’ mind.
According to the marketing mix, this company has been used the marketing
segmentation in terms of geographical and also psychographic segmentation (Mazariegos et
al. 2016). This company has been targeted the markets in account to make the family oriented
products that means they offer mainly pizzas without meat along with salad and also pasta so
that the most of the people attaching with the disliking of pizzas can enjoy the taste of that
pizzas (Metin and Kizgin 2015). This pizza hut is also an enjoyable place for the college or
universities students.
Review marketing performance
A. Effectiveness of marketing and factors for improvement
The pizza hut company provides various high quality based products and also services
relating with the pizza for ensuring to make a good customer base for successful industry
(Metzger et al. 2014). Also, they have a competitive edge by offering various innovative
products which leads to give success to the companies. Also, the new products help this
company to move forwards to the competition. Also, it has been mentioned that the new kind
of products deliver to Asian customers for filling the gap between the pizza hut and also the
customers.
For improvement, the pizza hut requires to maintain some factors which are helpful
for them. The success factors are as:
 Unique style based recipes
 Promotion of various pizzas

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 Affordability and also offerings of lots of discounts on pizzas.
 Competition is also referred as a way which helps to the organization for leading
success in their organization role.
 They should hire a number of good employees who will provide the best quality based
work.
SWOT analysis
According to SWOT analysis,
Strengths Weakness Opportunities Threats
 Having a huge
brand name
with high
quality based
loyalty
 Providing
innovative
range of
products
 Maintaining
proper
hygiene
 Providing
good
advertisement
s through
media,
 Facing
challenge
regarding
franchise
management
and also
service
quality
 Implementin
g various
options
orienting
with high
brand
interchanging
and also
restricted
 New
innovativ
e products
with
various
flavours
 Home
delivery
 Threats
from the
competitio
n may
distract the
company
 Avoiding
pizzas for
health
concerned
people
 Rising the
price if
ingredients
like cheese.

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PIZZA HUT
hoarding etc. market share.
Scope marketing opportunities
Marketing
opportunities
Cost Benefit Risk and opportunities
Relationship with
customers and also
potential investors
$500 The relationship with
the customers is
beneficial for this
organization because it
helps to grow the
business with a
potential positivity
(Meyers et al. 2015).
The bad habits or bad
review on products may
act as risk in this field.
Set of management skill $450 The benefits of this
marketing opportunity
are as improvement of
communication,
increment
productivity,
decrement of loss etc.
If the employees do not
have proper
management skills, it
may create impact on
strategic thinking,
financial sector,
inability of making
relationship with
customers etc.
( Murdock 2016).
Advertisement $300 The benefits are as In that case, the

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technique introduction of new
product, increment of
sales, expansion of
market, high quality
based products etc.
opportunities exist
rather than risks, and
these are the
advertisements
regarding in television,
internet, radio etc.
(Nagra and Gopal
2014).
C. Analysis of marketing opportunities with organizational goals
Relationship with customers and also potential investors - This marketing opportunity
helps to achieve the organizational goals because the customers are the base of this
organization.
Set of management skill - To achieve the organizational goals, various management
skills are necessary for managing actions relating with organizational objectives.
Advertisement technique - The advertisement helps to make organization popular near
the people so that it can achieve the goals of organization.
D. Impact of marketing opportunities on business
Relationship with customers and also potential investors – Because it helps to fulfil the
customers’ requirements which is advantageous for business and customers also.
Set of management skill – It helps to overcome different issues within business which is
valuable for business and also customers (Ponnam and Balaji 2015).
Advertisement technique - The advertisement help to the business by making huge
barriers for taking entry in the established markets and also it helps in competitive markets.

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PIZZA HUT
Marketing objectives
Objectives Key Performance Indicators or
Marketing Metrics
Short Term
1. Making sales as well as marketing By making proper sales, it should be
increased the total volume of sales from the
previous years.
2. Simplification of the daily activities By this, it should be directly linked with the
increment of gross as well as net profit
margin.
3. Collaboration with team for
brainstorming new innovative
ideas
Through this action, it involves to increase
the service level for getting best
performance.
Long Term
1. Revenue goals By maintaining revenue goals, it should be
increased 40% of the current revenue (Van
Der Aalst, La Rosa and Santoro 2016).
2. Customer service objectives By following customer services, it helps to
increase the revenue per client from the
previous year.
3. Website traffic goals By maintaining website traffic, most of te
customers can see the website page which
helps to increase the performance or
revenue.

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Risk management strategy
Risk Likelihood
(Almost Certain,
Likely, Moderate,
Unlikely, Rare)
Consequence
(Insignificant, Minor,
Moderate, Major,
Catastrophic)
Contingency Plan
Broken of doors as
well as locks
Rare Moderate At the early timing, it
requires to making
the strong doors and
locks and also I
requires to maintain
them so that they can
avail the long lasting.
Cooking fires Moderate Major At the cooking time,
the ovens are
properly handled and
also the cooks has to
be provided the
appropriate training
so that this kind of
risk can be avoided.
In that case, the
implementation of
fire extinguishers is
also necessary.
Untrained workers Almost Certain Catastrophic After recruitment, all

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PIZZA HUT
of the employees
need proper training
so that they can work
properly for
achieving the
organizational goals.
Conclusion and recommendations
The pizza hut is one of the largest company over the world who is accountable for
delivering pizzas. The major attention of this company is to deliver the new innovative as
well as standard quality based pizzas which is appreciated by all over the customers. It is
obvious that it requires to accomplish the customers’ fulfillment for this company for
improving their performance. The pizza hut follows the SWOT analysis, 5C analysis which
are supportive for their business. Moreover, for achieving their business goals, it needs to
follow such short term and also long term based objectives. Apart from that, for improving
the business performance, it needs to train the employees so that they can put their best
performance. Also, the advertisement technique is the way of the making of marketing
strategy for this organization as it is most useful for this company. According to the vision of
this company is to make an attachment with the customers by offering them delicious new
innovative pizzas with different flavours.