Market Analysis Report: Pizza-More Business Strategy

This report provides a comprehensive market analysis for Pizza-More, a start-up pizza company. It begins with a situation analysis, examining the industry, competitors (Fresh Slice Pizza and Domino's), and the company itself, which launched in 2017 in Grande Edmonton. The report then delves into a SWOT analysis, evaluating Pizza-More's strengths (smart delivery, high demand), weaknesses (start-up risk, limited market share), opportunities (online business, new pizza types), and threats (competitors, health consciousness, changing regulations). The analysis considers both internal and external factors impacting the company's potential for success in the Canadian market, particularly in regions with a growing population and a higher standard of living. The report concludes by highlighting key strategic considerations for Pizza-More to navigate the competitive landscape and capitalize on market opportunities, such as expanding through advertising and social media and targeting developing countries.

Running head: MARKET ANALYSIS ON PIZZA
Market Analysis on Pizza
Name of the University
Name of the Student
Author Note

1MARKET ANALYSIS ON PIZZA
Abstract:
Pizza is a very demanding fast food in every country. There are many pizza-making
companies, who are very popular and well known to all and have already captured their
market all over the world. Hence, to start a new business on pizza and to develop it further,
some factors should be analysed. This report will be focused on the topic that how a company
will start its new business by analysing Environment and scan and then a SWOT (strength,
weakness, opportunity and technology) analysis will be discussed, based on the situation
analysis. Here the chosen start-up company is Pizza-More.

2MARKET ANALYSIS ON PIZZA
Table of Contents
Situation Analysis -....................................................................................................................3
Competitors............................................................................................................................3
Company................................................................................................................................3
Customer................................................................................................................................3
SWOT Analysis.........................................................................................................................4
Reference:..................................................................................................................................6

3MARKET ANALYSIS ON PIZZA
Situation Analysis -
Situation analysis is a collection of methods that an organisation uses to analyse their
external and internal factors and helps to draw a business strategy for this organisation
(Wheelen & Hunger, 2017); (Blackwell & Eppler, 2014).
Industry – Pizza falls under Quick service restaurant category. Though demand and delivery
of pizza are increasing rapidly, still many companies cannot capture world market. People are
consuming more fast foods over the 5 years. Restaurant industry of Canada creates around
$80 billion annual sales (McLaughlin & Dicken, 2016). Hence, it is very profitable to build a
pizza industry in Canada because demand of restaurant foods and fast foods are very high.
Competitors – The biggest competitors of a new pizza company are Fresh slice Pizza and
Domino’s Pizza. Domino’s pizza already captures international market. There are also many
regional and local companies, who are already making and delivering various types of pizzas.
Company – The Pizza-More Company is a start-up company, which has started its business
2017 with 50 employees. Its first outlet is in Grande Edmonton in Alta. The company will use
good advertisement and social media to communicate with its customers. The company will
launch different types and shape of new pizzas to attract people. The company will hire those
people are very good to their customers.
Customer– Consumers all over the world eat pizza. Hence, there is no regional boundary for
pizza. Mainly students or young age people, age 18-35, eat pizza because of their fast life and
they are not so much health conscious. The company will start its business in those parts of
Canada, where number of population increase is large and people have high or average
standard of living. These places may be Grande Prairie, Edmonton, Lethbridge in Alta, and
Saskatoon in Sask.

4MARKET ANALYSIS ON PIZZA
SWOT Analysis
SWOT analysis is a method, which is structured with plan and it evaluates four
elements of SWOT of a company (Brooks, Heffner & Henderson, 2014). Here, it analyses all
external and internal factors of the company, which are either good or bad for this pizza-
More. After analysing SWOT, decision maker of the company analyses that whether the
objective is attainable or not. Internal analysis means strengths and weaknesses of the
organisation and external analysis means weakness and threats.
The SWOT table is shown below:
STRENGTH WEAKNESS OPPORTUNITIES THREAT
 Smart box for
delivering
pizza
 Maximum
people of
Canada eat
pizza daily
 being a start-
up
business ,risk
is limited
 can increase
business
 Food with
high calorie
 Start-up
business
 Not famous
 small market
share
 start up cost
 price
flexibility is
limited
 different type
of pizzas
 Production
efficiency and
good home
delivery
service
 introducing
new pizzas
with different
flavour
 emerging
strong
 competitors
like Domino's
and Fresh slice
pizza
 Consumers are
becoming
serious about
their health.
 Change of the
government
policies and
regulation can
affect the

5MARKET ANALYSIS ON PIZZA
through online
 quality of
ingredients are
good and fresh
 various types
of pizzas, with
new shape and
with new
name.
distribution
network
 capture
markets
through
advertising
and using
social media
 target
developing
countries to
capture market
 strengthen its
outlet to
increase sale
 launch health
conscious food
items
 build new
restaurant
entire market
of pizza.
 same type of
products are
already sold by
different
brands
Cost for
maintaining
 the
production
cost of
pizza
increases
because of
the
increasing
price of the
vegetables.