Pizza Presentation & Marketing Strategies in Hospitality BA HONS

This report investigates specialist practices in hospitality, focusing on pizza plating and presentation as a marketing strategy, using food photography as a key element. It explores the use of photography in attracting customers to restaurants, specifically Pizza Hut, through appealing visuals of food and interior décor. The report includes mind maps and mood boards to develop ideas around pizza presentation, incorporating elements like plating containers, serving boards, and decorative items. Secondary research examines the impact of color, angle, and ingredients on the attractiveness of pizza photography. The final design outcome emphasizes a balanced presentation with fresh fruit juice to counter the perception of junk food, using flower petals for a positive ambiance. The evaluation reflects on the project's successes and areas for improvement, highlighting the importance of research in informing the final design and recognizing the need to offer additional ingredients based on customer preferences. Desklib provides access to this assignment solution along with numerous past papers and solved assignments for students.