Developing a Business Plan for Plam Real Estates: A Detailed Report

This report provides a comprehensive analysis of the business plan for Plam Real Estates, a residential apartment business in the UK. It details the company's core services, which include providing spacious apartments with various facilities at affordable prices. The report covers key aspects such as the management structure, target market, competitor analysis (identifying John-Mark Real Estate and Velocity Real Estate), and unique selling proposition (USP) focused on eco-friendly furniture. The marketing strategy emphasizes advertising the business's policies and techniques to reach potential customers. Operational logistics, legal and insurance requirements, and pricing strategy (cost-plus pricing) are also discussed. Furthermore, the report includes a three-year cash flow forecast and profit projection, justifying the company's ability to maintain liquidity and manage cash flow effectively. Desklib offers similar business reports and solved assignments for students.

PLAM REAL ESTATES

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Table of Contents:
Table of Contents
Business Overview. ................................................................................................................................................3
1.1 Business detail: .......................................................................................................................................3
1.2 Describe your core product or service:....................................................................................................3
Management structure ............................................................................................................................................4
1.4 Job roles. .................................................................................................................................................4
1.5 Job advertisement. ...................................................................................................................................4
The market/customer profile...................................................................................................................................5
2.1 Target market(s):......................................................................................................................................5
2.2 Market Research of real estate business..................................................................................................5
Competitor analysis.................................................................................................................................................6
2.3 Competitor analysis. ................................................................................................................................6
2.4 Describe what is unique about your product or service and state your USP:..........................................6
Marketing ...............................................................................................................................................................7
2.5 Marketing strategy. Describe your market strategy:................................................................................7
Operations and logistics .........................................................................................................................................8
3.1 Premises and location...............................................................................................................................8
3.2 Set up costs. List the products/services you will need to acquire before commencing operations:........8
3.3 Transport needs:.......................................................................................................................................8
3.4 Legal requirements:..................................................................................................................................8
3.5 Insurance requirements:...........................................................................................................................9
3.6 Other required certifications:...................................................................................................................9
3.7 Summary of fixed monthly costs (as per cash flow): ..............................................................................9
Pricing strategy......................................................................................................................................................10
3.8. Pricing Strategy. Explain and justify your chosen pricing strategy(ies):..............................................11
Cash Flow Forecast and Profit Projections...........................................................................................................11
3.9 Cash Flow Forecast................................................................................................................................11
3.10 Profit projections. Provide a three-year projection of total sales and net profits: ...............................12
3.11 Justification of cash flow forecast and profit projections:...................................................................14

Section One A
Business Overview.
1.1 Business detail:
John crook has as an idea of starting his real estate business. He started his real estate business
with the name of “Plam Real Estates”. The tag line of “Plam Real Estates group's office” is “Let us
Guide you Home”. For this john take loan of $ 40,000 from government. It is a 40 floor residential
apartment area that will be known for its high residential facilities. John has decided to keep its labour or
overhead cost down and he decided to well-furnished his interior and keep his décor elegant.
1.2 Describe your core product or service:
The core services of the business is to provide spacious residential apartments with all facilities in
affordable and reasonable price range. The residential apartments will be offered to the customers having
high facilities related to parking, cinema hall and many others services as well.
1.3 Outline your current and future business aims:
The immediate business aim of the real estate group is to focus on the construction of the
residential apartments focussing the requirements of the customers and its future business aims are to
maintain the high efficiency of the several facilities provided to the customers in the reasonable and
affordable price range.

Section One B
Management structure
1.4 Job roles.
There are many choices which are to perform with the Plam Real Estates industry.
1. Real estate investor- It plays an important role in the real estate industry. It means those investors
which are acquire the flats or land to increasing the profits and after that sell their properties. The
successful investors knows that when or where to acquire the properties. The real estate investors
should include the following strategies such as to find the best land to maximize the profit and
understand the different real estate tools(buy and hold , rentals)
2. Real estate agent- It is one of the best job in Plam real estate industry. This agent helps to acquire
and sell properties. There are two types of agent such as residential and commercial agent.
3. Real estate broker- The broker and agent both are plays similar jobs. Brokers have to start the
works either freedom or start their own brokerage. The plam real state salary for brokers in the US
is $ 80.5K/yr.
1.5 Job advertisement.
Job advertisement plays an important role for attracting the people who can buy the flats in right time, in
right manner and best price.
Job advertisement of Plam real estate:
Job role: Real estate investor
Qualification: MBA ( in finance)
Years of experience: 2 years in real estate industry.
There should be good communication skills to mange the customer’s (Inkon, 2019).

Section Two A
The market/customer profile.
2.1 Target market(s):
The target market of this real estate business is in UK mainly and will target customers who wants
to have a spacious residential apartments with all the necessary facilities in an affordable price range in
UK. The real estate group has make its strategy in such a way that it can satisfy a normal customers
requirements and provide maximum satisfaction to customers.
2.2 Market Research of real estate business.
In this John has to prepare the marketing plan. It means how will organisation create awareness of the
residential apartments in the market among customers. It is a combined effort to accumulate data about past,
present and future customers. Real estate industry can conduct this investigation in-house like company self or
by outside market agency which have experience in market research.

Section TWO B
Competitor analysis
2.3 Competitor analysis.
This competitor analysis proved to be very beneficial for the Palm Real Estate. The Two major competitors of
Palm Real Estate are John-Mark Real Estate and Velocity Real Estate which are considered as barrier for the
growth of the Palm Real Estate. But due to this analysis the organisation can easily the Palm Real Estate
business are able to the tackle these barriers with ease and successfully running the organisation in the market.
2.4 Describe what is unique about your product or service and
state your USP:
The USP of the Plam Real Estate is that the furniture which they use in the apartments are not made from the
trees. The furniture is made by some recycle items which did not give any harm to any person.

Section TWO C
Marketing
2.5 Marketing strategy. Describe your market strategy:
The marketing strategy adapted by the business is advertising stating what are the policies and
techniques used by the business in order to reaching out to its anticipated customers.

Section Three A
Operations and logistics
3.1 Premises and location.
The location of this Plam real estate should be decided after considering the near
localities where there is rush of huge public. If john wants to set his business out of city
then he may have to consider high approachability of highways, parking facility.
3.2 Set up costs. List the products/services you will need to acquire
before commencing operations:
3.3 Transport needs:
The John's transports its products through sea as it is considered one of the safest, fast
and most effective option for long distance deliveries. It is necessary that tranportation
used by existing business must be cheap and efficient in reaching the site for
construction of the building.
3.4 Legal requirements:
It is necessary to ensure that the materials which are being used by John, business is meeting the requirements
of safety and are able to fulfil the criteria being laid. It is also useful to prove that the activities
which are being carried out by the business are fair and would be serving the objectives

in right manner.
3.5 Insurance requirements:
It explains the need of insurance in plam real estates business which would be useful if
there is any occurrence of unpredictable situations. Insurance is helpful in case Plam
business suffers from any losses due to fire or thief which can be recovered if they suffer
from any losses.
3.6 Other required certifications:
Other required certifications are real estate standards is a document constituted by
organisations developing creating fragrance mixtures, which would be declaring
compliance with needs expressed in real estate standards and would be confirming that
a specific fragrance mixture up-to certain construction could be used in a specific site.
3.7 Summary of fixed monthly costs (as per cash flow):

Section Three B
Pricing strategy

3.8. Pricing Strategy. Explain and justify your chosen pricing strategy(ies):
Pricing strategy can be defined as what will be the prices of the residential apartments offered by the Plam Real Estates. The pricing strategy used by the
business is cost plus pricing. The aggregate cost incurred by the business plus margin required is being the cost to the customers for residential apartments.
Section Three C
Cash Flow Forecast and Profit Projections
3.9 Cash Flow Forecast.

3.10 Profit projections. Provide a three-year projection of total sales and net profits: