Research Project: Analyzing Plan.com Website's Impact on Customers

This research project analyzes the use of Plan.com's website to convince customers to utilize the company's services. The project's aim is to analyze the website's impact on customer acquisition and business growth. The research includes a literature review and a data analysis section, where thematic analysis is used to interpret survey responses. The analysis focuses on the importance of website development, its use as a marketing and communication tool, and its influence on customer habits. Key themes include customer awareness of the website, its importance to the company, its various benefits (such as low-cost advertising and increased sales), its effectiveness in global operations, and the departments most influenced by the website. The conclusion summarizes the findings, emphasizing the website's role as a crucial digital tool for business operations.

Task 1
Research Project

Table of content
 Introduction
 Research Aim and Objectives
 Data Analysis
 Conclusion
 References

Introduction
Digital tools and technologies are considered as the most essential element
which plays vast role in growth and development of business operations.
Website is determined as the most essential tools of digitalisation,
which plays effective role in capturing a wide area of market as to
gaining higher competitive edge within the market placePlan.com is the
chosen organisation for this particular project. It is a mobile
communication provider company. The company was founded in the
year of 2013, by the efforts of Dan Craddock.

Research Aim
This consist to be the most essential part of research work as it helps in
providing a significant direction to the investigator to carry out the
research work in right direction. Research aim refers as the
predetermined statement, which reflects the research issue in the
form of statement. The essential aim of this particular research is
“To analyse the use of website in convince the customers in availing
the services of the company”. A case study on plan.com.

Research Objectives
The noteworthy objectives of research are depicted as under:
 To determine the importance of website development in the
growth of small business organisation.
 To identify the use of website as a tool of marketing and
communication within plan.com.
 To evaluate the role of website in evolving customers habits
which help in shaping digital sales channel.

Data Analysis
This consist to be a process of inspecting, cleansing, transforming and
modelling data with the purpose of analysing useful information in
regards to the specified area of study. Data analysis refers as the
most essential part of research work which can be done through in-
depth evaluation of the relevant information which are gathered by
the investigator in respect to drawing a valid and reliable outcome.
In this section data analysis can be done through thematic analysis
as in this themes are created by the elements of questionnaire.

Theme 1: People are aware about the website of plan.com.
Q1) Are you aware about the website of plan.com? Frequenc
y
Yes 24
No 6
Yes No
0
5
10
15
20
25
24
6
Column B

Theme 2: Website is very much important for the
company.
Q2) How important do you think website is for the company? Frequency
Very Important 28
Less Important 2
Very Important Less Important
0
5
10
15
20
25
30 28
2
Column B

Theme 3: In different manner website is important for
plan.com.
Q3) What are the major importance of website for plan.com? Frequency
Low cost advertising 10
Visibility 6
Increasing Sales 8
Accessibility 6
Low cost advertising Visibility Increasing Sales Accessibility
0
1
2
3
4
5
6
7
8
9
10
10
6
8
6
Column B

Theme 4: The website is effective in developing the
operations of the firm all over the globe.
Q4) Does the website is effective in developing the operations of the firm all
over the globe?
Frequenc
y
Yes 25
No 5
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 5: Different department of firm are influenced
by the use of website.
Q5) Which department is most influenced with the use of website? Frequenc
y
Marketing 12
Communication 8
Customer care services 10
Marketing Communication Customer care services
0
2
4
6
8
10
12
12
8
10
Column B

Theme 6: There are various resources that are
requires for company to developing website.
Q6) What are the major resource requires for developing
website?
Freque
ncy
Expertise Knowledge 10
Funds 10
Technical tools 10
Expertise Knowledge Funds Technical tools
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B