Integrated Promotional Campaign in Contemporary Travel

This report discusses the diversification and current trends within the travel and tourism industry, emphasizing the growing market for various tourism sectors. It highlights trends such as eco-tourism, gray tourism, and dark tourism, noting the evolving preferences of travelers who seek recreational activities and unique experiences. The report suggests that companies can benefit from targeting niche markets, like eco-tourists interested in green tourism and natural destinations. It stresses the importance of analyzing market trends to provide quality services that meet the changing needs of tourists, making these emerging trends valuable opportunities for businesses to develop profitable niches.

Contemporary Issues in Travel & Tourism
Plan and Justify an Integrated Promotional Campaign
INTRODUCTION
The travel and business enterprise trade goes through diversification
within the current trends providing the marketplace for growth of the
various trade. during this specific poster numerous trends within the
business enterprise trade like eco-tourism, gray business enterprise
and dark business enterprise is mentioned.
This can be proven that the preferences of the folks area unit
unendingly ever-changing with the time and lots of folks area unit
concerned in availing the assorted services of commercial enterprise
business, they're perpetually engaged in defrayal time off and ending
recreational activities to require rest from the dial routine life. folks
has developed varied hobbies and selections with relevance the
services of traveler sector beside differentiating their preferences on
the idea of kind of location or destination the operational tour
businesses area unit providing.
For an organization targeting the eco-tourist destination for providing
package to the client may be profitable. this may facilitate in
attracting a part of the traveler that have an interest in development
of inexperienced commercial enterprise and conjointly love natural
places to go to. This targets a specific teams of holiday makers
The different travel and business firms ar
specializing in their services and dynamic
wants of tourists and their expectation with
the tour operational companies. As operating
with a business company individual ought to
analyse the present trends in market and react
consequently so as to supply the standard
services as per the newer wants in
marketplace. a number of the new trends to
the business trade growth that ar prevailing in
mind travelers|of holiday makers} and tourist
ar gray business, dark business and eco-
tourism. These will be helpful choices for a
firm so as to develop a profitable niche
marketplace for he business.
Current trends in Travel and tourism industry:
The different travel and business firms
ar specializing in their services and dynamic
wants of tourists and their expectation with
the tour operational companies. As operating
with a business company individual ought to
analyse the present trends in market and react
consequently so as to supply the standard
services as per the newer wants in
marketplace. a number of the new trends to
the business trade growth that ar prevailing in
mind travelers|of holiday makers} and tourist
ar gray business, dark business and eco-
tourism. These will be helpful choices for a
firm so as to develop a profitable niche
marketplace for he business.