Case Study Investigation on an Entrepreneurial Venture: Planktos Inc.

This case study examines Planktos Inc., an entrepreneurial venture founded by Russ George, focusing on geoengineering solutions to combat climate change. The assignment addresses key questions about George's approach, the feasibility of geoengineering, and the role of entrepreneurship in addressing environmental issues. It analyzes the challenges faced by Planktos Inc., including the impact on regional climates, ocean acidification, and acid deposition. Furthermore, it explores potential solutions such as afforestation, biochar, and ambient air capture, along with the challenges of implementing these solutions. The analysis highlights the interplay between innovation, environmental concerns, and business strategy within the context of an entrepreneurial venture seeking to make a positive impact on the environment.