Growth Planning: Business Plan Effectiveness and Success Factors

This report provides an analysis of growth planning for businesses, focusing on Langland Advertising Design and marketing Ltd. It details major considerations for evaluating growth opportunities, including turnover, strategy, ROI, customer traffic, sales, and profit. The report defines the evaluation of growth opportunities using Ansoff's matrix, covering market penetration, market development, product development, and diversification strategies. It also explores various potential sources for business expansion, highlighting their benefits and drawbacks, and describes the effectiveness of a business plan and success plans for small business enterprises. The report emphasizes the importance of strategic planning and leveraging technology to achieve profitability and productivity. Desklib offers more solved assignments and resources for students.

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
P1 Description on major consideration for having evaluation in growth and opportunities..1
P2 Define the evaluation of opportunities of growth in terms to Ansoff's matrix.................3
LO 2.................................................................................................................................................5
P3 Define the various potential sources with help of benefits and drawbacks. ....................5
LO 3.................................................................................................................................................7
P4 Description on effectiveness of business plan...................................................................7
LO 4.................................................................................................................................................9
P5 Description on success plans for small business enterprise..............................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The planning for growth is strategic business activity and it works as to enables
the owner of business to track and plan organic growth so that high volume of
profitability can be generated (Brinckmann, Grichnik and Kapsa, 2010). It is need to be
done in order to plan business activities effectively. Planing and growth this two are the
major component of business activities. This work are need to be in systematic manner
so that overall things can be performed effectively. The main aim behind conductive
analysis over this is to gain success in market so that profitability and productivity can be
achieved. Under this term as social media and mobile technology is helpful in order to
build strong relationship. Planning is one of the effective concept as it is useful for
enterprise to sustain business activities for longer period. With help of using of specific
strategies the firm is able to focus on activities which will help to have enhancement in
process of growth and innovation. The present report will focus on the business activities
as Langland Advertising Design and marketing Ltd. This enterprise works as to offers
the campaign and digital services. In this patients access and there are various retention
methodologies for recruitment and retention of patients in order to have proper clinical
facilities.
LO 1
P1 Description on major consideration for having evaluation in growth and opportunities.
The each firm need to frame those strategies which will help to provide
systematic growth opportunities. The Langland Advertising Design and marketing Ltd.
company of UK which deal in providing the right solution so that activities of firm can
be enlarged. In this expansion of business activities are need to be done so that firm can
have loner profitability. With help of building of strong relationship the enterprise can
able to undertake each activities effectively (Chapin, 2012). In this way, some major
consideration is need to be given on following things as are-
Turnover- in this, implication of digital technology will be helpful in terms to
communicating the business activities in systematic manner. Thus, this technology will
be helpful in order to make the proper communication and with help of this they can able
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to collaborate in market. In addition to this it can be said that effective collaboration will
help to boost the morale of employees.
Strategy- The one of the main objective of Langland Advertising Design and marketing
Ltd. is to create the employment package and it should be inclusive of training and
development programmes. It is helpful in order to attract the customers. The one of main
objective is to maintain the retention of patients for long term. With help of providing the
good clinical facilities the all things can be undertaken in systematic manner. The
strategy derives the plan of action and it is helpful for company to build the strong bran
image in market. The one the major objective of firm is to put their major focus over
things as are innovation and other activities which process the systematic working so that
enterprise can undertake its business activities effectively and efficiently (Kraaijenbrink,
Ratinho and Groen, 2011). The major aim of the firm is to give enhancement in order to
have the use of technological function so that business enterprise can be able to
undertake its business activities effectively and efficient mode. It is systematic plan
which work as to achieve its target objectives so that all things can be conducted in
effective and efficiently.
Return on investment- in this it can be said that the more technological advancement
will be helpful in order to get the high return on investment. It is one of the systematic
way to calculate the profitability and productivity. With the help of investment and the
rate of return will be helpful in term to analysing the profitability of the business
enterprise. With help of suing of technological advancement they can easily connect with
the customer in market.
Customer traffic- In this it can be said that digital technology needs to affect the
working of business activities. This will also helpful in order to sustain the customers.
The Langland Advertising Design and marketing Ltd. It is the enterprise which work as
to provide solution to business related problems. Under this the pone and basic aim is to
build the strong relationship with customers so that effective things can be done in
properly manner.
Sales- The effective use of technological advancement will be helpful in terms to
increment in profitability and productivity of business enterprise. In this sales of firm can
be enhanced with use of technical advancement. IN this the firm like Langland
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Advertising Design and marketing Ltd. Under this there are needs to provide those
services which can help to maintain customer retention and it is also helpful in term to
have increment in sales of business enterprise. This kind of things will be helpful in order
to generate more growth opportunities (Christofakis and Papadaskalopoulos, 2011).
Profit- in this it can be said that profit motive is one of the basic aim of an enterprise.
Thus, profit maximisation is one the key source which will build the competitive
advantage in market. In this term it can be said that technological advancement will be
helpful in terms to manage the whole working of an enterprise. In this way, it can be said
that this kind of technological advancement will ensure the growth in market. The
company need to earn the revenue so that they are able to serve in market for longer
period.
P2 Define the evaluation of opportunities of growth in terms to Ansoff's matrix.
It is the strategic planning tool and it is very helpful for executives, seniors and
managers in term to have effective strategies for future. In addition to this, Ansoff
growth strategies will be helpful in order to bring better development in the working
enterprise of firm. The activities of firm are need to expanded and this kind of function
will be helpful in order to earn longer term brand image in market (Kraaijenbrink,
Ratinho and Groen, 2011). Thus, it can be undertaken as communication tool with help
of which possible growth strategies of form can be seen. There are series of suggested
growths strategies which is helpful in order to setting of direction for conducting the
strategies of business in effective and efficient manner. In this way, it can be said that
this kind of growth strategies will be helpful in order to conduct the business activities
effectively and efficiently. It is inclusive of those strategies which is helpful in terms to
sustain the business activities in market for longer period. These are defined in following
manner as are-
1. Market penetration- It is one of growth strategy in which business enterprise
keep its focussing selling products into existing markets. It is the kind of low
pricing strategy which is adopted by the various companies in order to attract the
larger number of customers. Thus, Langland Advertising Design and marketing
Ltd increase the rate of product and services so that all things can be done in
systematically manner. This is the term which helps to have increment in market
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share of the existing products so that overall things can be taken
effectively(Moseley, 2013). There are following ways which helps to cover
market penetration objectives as are-
 It is helpful in terms to maintain or to have increment in market share of current
products. This all can achieved with help of combination of competitive pricing
strategies, sales, promotion and advertising etc. This all is need to be done in
order to put its major impact over the profitability and productivity.
 There is need to secure the dominance of growth market so that firm can able to
perform its business activities effectively.
 With help of defining the loyalty schemes the firm is able to target the potential
customer in market so that firm can able to perform its business activities in
significant manner. This kind of activities will be helpful in order to perform the
each activities effectively.
In this market penetration strategies is need to puts its major focus over products. With
the help of having information about the customers and needs of customer. The firm can
able to undertake its activities in effective manner.
2. Market development- It can be termed out as the growth strategy which work as to
develop the new market segments in relation to current products in market. This kind of
strategy will be helpful in order to deal with the target segments in market. It is the kind
of growth strategy in which the firm seeks as to sell its existing products to new markets.
Under this way, there are possible ways of approaching this kind of strategies (Pham,
Yamaguchi and Bui, 2011). With help of development in market activities the firm is
able to attract the large number of customer. There are number of effective things which
covers under strategies as market development as are-
 There should have new geographical markets so that things can be undertaken
effectively and efficiently.
 There is need to have new kind of product dimensions or packaging so that each
thing will be conducted effectively.
Product development- Product development may involve modification in terms to
existing products so that formulation of new product can able to satisfies the needs of
customer in market. It is the strategy in which firm put is major focus over to introduce
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its new products in to existing markets. This kind of strategy will be helpful in order to
have development in new competencies and function of business will work as to develop
the modified products in market. In this all products need to be differentiated in terms to
sustained its brand image in competitive market. In this way. It can be said that
successful product development strategy needs to put its major consideration over things
as are-
 Research, development and innovation practices.
 Detailed focus is need to be given onto the needs of customers.
 The firm take its activities as to be first in market.
Diversification- It is the term which works as to puts its major focus in terms to produce
new product in market. It is the kind of risk strategy in this firm is putting its step
towards the market which has lower experience in relation to products. This kind of
strategy will be inclusive of high amount of risk (Kraaijenbrink, Ratinho and Groen,
2011). The business enterprise who has longer term profitability and funds can work as
to adopt this kind of strategy. In order to adopt this kind of strategies the firm need to
adopt high skilled individuals so that they can able to perform its function in appropriate
manner.
In this way, it can be said that Ansoff's growth matrix will be helpful in terms to
determine the best strategy for the business and with help of this firm need to perform its
function in terms to have increment in sales of business enterprise. The main aim of the
firm is to develop working of an enterprise so that each things can be developed in and
effective and efficient manner.
LO 2
P3 Define the various potential sources with help of benefits and drawbacks.
There are number of sources which helps the firm in term to expand their
business activities. This kind of sources are helpful in terms to provide finance so that
business can get start and individual can be to earn the large amount of profitability and
productivity (Hough and et.al 2010). There are number of factor which will be helpful in
relation to frame the effective strategies in order to have improvement in existing
products in market. The growth in firm will be inclusive of high amount of investment.
With help of focussing over growth strategies the firm is able to earn competitive
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advantage in market. With help of right investment the firm can be to create the
innovative products so that enterprise can longer perm profitability and productivity in
market. In this way there some potential sources of funding as are-
Angel investors- he is an individual who provides capital to start up the activities of
business. These investors work as to provides starting and growth capital so it can help
out the firm to process its business activities effectively. They are the investors who are
having differed background as per the business and finance. In the initial period this kind
of enterprise will help the firm in order to meet out its key objectives. Under this term it
can be said that the effective growth and development facilities will help the firm in
order to run its business operations in systematic manner (Hough and et.al 2010). In
addition to this, the one of the major drawback of this kind of investor is that it is
involved with huge share so that there can be high return on investment.
Venture capital fund- It is the kind of private equity fund and it is helpful in term to
have growth in business activities. This kind of organisation are works as to be specialise
in building of high risk financial portfolios so that firm can able to undertake its business
activities effectively (Desai, 2013). It is the kind of funding for new business and it
comes out from building of high risk financial portfolios. It works as to provide financial
supports to starts up and other business ventures. This kind of venture capital fund
provide the growth opportunities top the investor who provides money to start-ups. The
Langland Advertising Designer and marketing Ltd. company can have funds from this
kind of enterprise (Kraaijenbrink, Ratinho and Groen, 2011). IN this the one of the major
drawback of this kind of enterprise is to providing the funds to the best one not the
venture who need it most.
Government and European grants- Under this, firm can able to receive the grants from
the legal authorities of the UK. With help of differed funding program the firm can able
to undertake its business activities effectively (Eddleston, and et.al 2013). In this term,
the interest rate of this kind of grants is on lower amount. This kind of funds are free and
it is beneficial as this is helpful in order sort out the budget issues for individuals.
Bank loan- It is also one of the effective and easy source of funding. It can be identified
that in the recent time the bank has taken the various initiative in order to provide the
initial capital to individual who need it most (Todes, 2012). With help of this kind of
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facility the firm is able to gives initiate to working of enterprise. In this way, one of the
basic disadvantage in this relation is that it is cost and time consuming process. The bank
usually charges the high rate of interest. In this term it can be said that bank loan is the
kind of common loan for business. This kind of loans used to provide for fixed period.
The interest rate can be fixed or variable. It depends on the type of the loan.
Retained earning- This is the profit which are generated on behalf of the company. It
can be called as retained earning as it is helpful in relation to profit generated by firm and
it is not distributed among the investors. It can be taken as the part if dividend. This kind
of earning can be termed out as retained earning (Moseley, 2013). In the balance sheet it
is recorder under shareholder equity. This kid of earning works as to put its major impact
over the account as revenue and expenses. It is the part of company profits which works
as to re invested rather than paid out as dividend to shareholders. This amount saves by
the firm so that it can be used at the time of making investment so that firm can able to
operate its business activities effectively.
Personal saving and invest- It is one of major source of capital and in this business can
get start with the small amount of fund. With help of this business can be started and
earning and profitability of firm can be maintained. This is one of the effective source as
under this there is no need to pay the interest. This will help to business in order to
conduct its business activities effectively. In this way, tax free personal saving has also
been given which works as to earn certain sum of interest on the savings before firm
needs to start paying the amount of tax.
LO 3
P4 Description on effectiveness of business plan.
The business plan of the fir is need to be conducted so that overall activities can
be planned in proper manner. Technique for progress advert to the plans for considering
each one of the segments that are basic for the business to get develop in the market as
without a course of action association can't create and develop in the market (Pham,
Yamaguchi and Bui, 2011). Money related orchestrating can be choose with these are
according to the accompanying :
Executive summary- Mission gives thorough cash related needing to the association as
the mission of every association in the market is to serve the best to the customers.
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Ability in addition to association has a mission to pull in and keep up the customers.
Their principal point is to serve the customers past their customers require. Targets are
made to make profit based industry whose fundamental goal is to achieve the buyer
loyalty's.
Business ideas- The Langland Advertising Design and marketing Ltd. Need to have
those ideas which will helps to enrich the growth of market. In addition to this, pitching
arrangement of things to customers. They are possessed with the business practices as
retail zones. Under this there is need to impelling its new things as deliberately collected
species, they are offering organizations to customer in digitization mode (Durand and
et.al 2011). In this the good and effective business ideas will help the firm in terms to
carry out the whole process systematically.
Market analysis- In this, the main object of market analysis is to determine the
attractiveness of market. Market investigation is the essential purpose of market
examination is to choose the connecting with nature of market and to understand creating
openings and threats. It is valuable in association with pick proper market for huge
business. It is ought to be finished with a particular true objective to target potential
customers. The Talent in addition to is coordinating business area examination with a
particular ultimate objective to sort the market into sensible get-together so thing can get
accomplishment (Low, 2011). This thing is need to be carry in effective manner. The
main aim behind adopting market analysis is to target the potential customer in market.
Moreover, firm need to puts its major focus over to bring competitive advantage in
market. With help of analyzing the needs of customer the firm can able to satisfy the
needs of customers in market.
Management team- In this they need to their work in the corrective manner and with
effective goals so that hierarchical targets can be accomplished. Under the marketable
strategy administration group need to perform their business activities systematically.
Team is the group of people in which each things can be undertaken expertly. Thus,
managerial function plays essential role in terms to conducts its activities systematically.
Marketing plan- It is the document which outlines the business advertising and
functions of marketing so that proper layout of all activities can be framed. It is need to
be framed in systemic manner. The plan will be cover the things as are cost and various
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kind of activities. In this way, Langland advertising design and marketing LTD need to
draw and effective marketing plan so that whole things can be processed in systematic
mode.
LO 4
P5 Description on success plans for small business enterprise.
In this, small scale enterprise are those organizations which works as to create its
business activities on small level. There is need to have the use of high technologies' so
that operations of firm can be conducted and growth of firm can be expanded
(Kraaijenbrink, Ratinho and Groen, 2011). Thus, small scale of enterprise need to
perform its business activities systematically so that they are able to sustain in
9

competitive market for longer period. In this way, there is need to deal with successful
planning so that growth of an organisation can be developed. Growth is one of important
factor and with the help of this market share of firm can be maximised. It is
responsibility of firm to manage its operational working so that all activities of firm run
in systematic mode (Eddleston, and et.al 2013). This kind of strategies will be helpful to
earn long term capital in market. With help of framing the effective business plan and
identifying the goals and action will be helpful in terms to process business activities in
systematic mode.
The each enterprise has one of the major aim is to which sis helpful in terms to enhance
brand value, high market growth and long term profitability so that function of business
can be undertaken effectively. Thus, Langland Advertising Design and marketing Ltd.
Firm work as to offer the digital services so that retention of the patients can be
sustained, the attractive clinical facilities will be helpful to process each activities of firm
in effective and efficient mode. With help of better working and having strategic
planning the activities of firm can process its activities in systematically manner.
This kind of process is helpful for managers in terms to accomplish the overall
target and it is helpful in order to sustain its position in market. In this, it is essential to
have the changes because firm needs to have expansion in products and services so that
enterprise can able to earn the high amount of profitability and productivity (Desai,
2013). In addition to this, all this kind of factors plays the essential role in order to
process its business activities in systematic manner. There are number of exist plans to
the enterprise and it is very helpful for the enterprise to liquidates its assets in case of
loss. The small scale activities needs to be carried out by the individual person and in
partnership. To maintain the profitability of firm it is essential to develop the good
relationship with employees. With help of motivating the employees the firm is able to
perform in better mode (Desai, 2013).
In the current situation, there are major competition available in market. In this, it can be
said that small scale enterprise have limited resources as technologies as they are not able
to make involvement in it. They must have long termed resources so that they are able to
achieve successful marketing plans. With help of framing of challenging plans the all
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activities of firm can be operated in systematic manner. With help of effective
challenging plans will help to improve the profitability of market.
CONCLUSION
From above report it can be summarized that it is the strategic business activities
which enables the business to track the activities of firm in systematic manner. The firm
need to draw business plan so that the all employees can conduct the activities
effectively. In this term it can be said that planning for growth is strategic business
activity and it works as to enables the owner of business to track and plan organic growth
so that high volume of profitability can be generated. The present report has covered the
business activities of Langland Advertising Design and marketing Ltd. This report puts it
majors focus over activities as business plan, potential sources and various growth
strategies so that each things should conduct in better and efficient manner. Moreover,
this report has also covered the various growth strategies so that impact of small scale
enterprise can be understood.
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