PDH301: Feasibility Report on Hospitality Venue Planning and Design

This report provides a comprehensive feasibility study of two hospitality venues, Pablo and Rusty and Café Sydney, examining their planning and design aspects. The report identifies the stages and key issues in the planning and design process, including site selection, brand role, and financial planning. It evaluates the internal and external factors impacting the venues' market positions, such as competition, marketing efforts, and customer satisfaction. Furthermore, the report identifies key factors in a feasibility study, including location analysis, cost calculations, and revenue generation. The analysis encompasses aspects like target markets, operational hours, licensing requirements, and competitive strengths. The report concludes that both internal and external factors significantly influence a hospitality venue's market position, and a thorough feasibility study is essential for smooth operations and informed decision-making. Design planning plays a crucial role in attracting and retaining customers, streamlining processes, and developing new products and services, as demonstrated by the case studies of the two cafes.