Comprehensive Report: Managing and Planning an Event

This report provides a comprehensive analysis of event management and planning, focusing on key aspects such as market and customer research, policy and procedure development, resource allocation, and management skills. It explores the importance of customer metrics, flexibility, and time management in event planning, as well as various research approaches like data triangulation. The report delves into policies and procedures for different event types, including conference meetings, trade fairs, and dealer meets, emphasizing the need for effective implementation strategies. It also discusses the resources required to deliver successful events, including financial budgets, skilled workforce, and technology. Furthermore, the report examines key management skills, such as passion, determination, and time management, and compares strategic and cost-effective approaches to event planning. Finally, it highlights management models for successful event hosting, providing valuable insights for business development and event execution.

Managing and Planning
an Event

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
PI Sources of market and customer research to inform plans..................................................................3
P2 Principles of developing and agreeing event plans in line with customer and Business requirements 3
M1 Approaches to research and developing for successful events..........................................................4
D1 Appraise research approaches and recommendations for successful events.......................................4
LO2.............................................................................................................................................................5
P3 Policies and procedures of various events and their implementation..................................................5
P4 Policies and procedures for Dealers meet and steps for maximizing effectiveness.............................5
M2 Policies and procedures in dealers meet for maximizing effectiveness.............................................6
D2 Recommendations for effective implementation................................................................................6
LO3.............................................................................................................................................................7
P5 Resources required to deliver an effective event................................................................................7
P6 Key management skills required to manage effective events.............................................................7
M3 Approaches behind different types of events.....................................................................................8
D3 Management models for successful events........................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES............................................................................................................................................9

INTRODUCTION
Managing and Planning an Event is performed by various factors
and parameters which companies focus on for establishing successful
events, whose promotional scale and resources put in are structured with
strong planning. This report explains event policies and procedures along
with marketing mix factors and chosen budget which enables companies
to construct their successful models. This report also evaluates event
evaluation strategies by reaching the set benchmarks of customer’s
preferences and customization which enables companies in high upgrade
performance standards.
MAIN BODY
LO1
PI Sources of market and customer research to inform plans
Customer metrics:
For launching a new product in company which is highly important event on which long
term success and diversification of company functions are based on a high percentage factor. The
various financial funds needs to be procured for getting cost effective resources which are an
integral part for planning the formal structure of event procedure. Customer research enables
event managers of companies to plot out all resources which will be required for successful
customization and determining the vital scenarios for productively implementing successful
events. Sources of market and customers research are highly correlated with each other where
companies lays high focus for delivering high quality standards and legacy of benchmarks (King,
McGettigan and Seery, 2019).

P2 Principles of developing and agreeing event plans in line with customer and Business
requirements
Principle of flexibility: Event planners need to hold the working attitude of dynamic standards
where the flexibility factor plays immense importance and is relatively important to bring strong
working efficiency.Business requirements and customer preferences are connected with each
other on various parameters where company leverages its focus and maintains structure effective
standards for gaining high composition of market share. Principles of flexibility and functioning
are correlated with high relativity factors for presenting out successful launch of new product by
company which is not only important promotional event, but also significantly brings out
difference of event management on various paradigms (Antchak, Ziakas,. and Getz, 2019).
 Principle of time management: Time management on various departmental duties is very
important to inculcate within event planners for successfully hosting of any cooperate events.
Principles of time management and agreeing event plans criteria’s in line with customer and
business requirements for companies to establish successful image in industry and reach the set
production targets with high efficiency. The financial procurement for getting all production
and technology factors which are important factors in successful launching of new product
launch by company helps in aligning business requirements and customer preferences. There is
large focus given on cost effective uses of resources by researching the best optimum funds,
creativity and innovation for establishing a niche market against all other companies and
brands in event industry.
M1 Approaches to research and developing for successful events
Data triangulation is one of the most innovative research formulation method through
which valid information on various scenarios which involves different samples of data collection
and functional latest figures of preferences among customers. Through data triangulation
approach companies which plan to launch their new product in market share can gather the latest
technology quality standards, leverage determinants of goodwill among consumers and gain
long term productivity in field of event management.
D1 Appraise research approaches and recommendations for successful events
Research approach adopted by company for implementing launching events and p0lans
strategies must be done by relevant data from authentic sources through innovative technology,

productive equipments for reaching large scale population around world. These appraisal
techniques will enable companies to implement innovative research approaches for long term
effectiveness in market share.
LO2
P3 Policies and procedures of various events and their implementation
Conference meetings of stakeholders , shareholders and various clients who are the
prospective important people whom company shares the various expansion and digitalization
decisions is a major event held by company top management every year. Procedure of
conference meeting and the policies which rule functional structure formulation of company , by
vitally segregating resources to be used and the marketing factors to reach large population
instantly. Policies of company in successfully hosting conference meetings are to reach the set
benchmarks among shareholders and bringing put their concern areas among meetings which
enable company to gain long term goodwill. Large focus is given on productivity factor of
efficiency within all procedures of company while conducting conference calls which is
coordinated within various resource usage factors and data is righteously programmed (Malik,
and Yaussy, Uber Technologies Inc, 2019).
Trade fairs is another important mega event which companies undertake for enlargement
of their infrastructure and management operations with diversification factors. The procedures
and policies behind successful hosting of trade fair can be analyzed by the way resources of
marketing, research and promotions are programmed. Planning of hosting successful trade fair
involves huge procurement of various human resources, technology and latest machinery
functioning through which large goodwill and brand value is created. Trade fair is one of the
most crucial event which is hosted by any company through which creativity and diversity
factors can be injected in their productive criteria
P4 Policies and procedures for Dealers meet and steps for maximizing effectiveness
Dealers meet is an important event hosted by companies to address queries and problems
of clients, announcing new launches and ensuring the delivery of message to the market share,
and also impacts in reaching put to new segments of customers and prospective clients.

Companies to successfully host dealers meet need to formulate a plan which will ideally help in
resource planning and distribution of responsibilities within all hierarchies. New step is to
program out all visiual tools and promotional activities through digital media and networking of
various websites, which will help company in working towards innovative parameters with large
diversity of workforce and creativity enfoldment. Next step is engaging audience and clients in
meeting by solving their issues, structuring out the mission statements along with accordance to
company set goals (Park and Olson, 2020).
The various recommendations for maximizing effectiveness of dealers meet in any
company for enabling large customers satisfaction and future revenue enlargement with strong
financial records and high profitability factors along with goodwill can be analyzed as follows:
 Dealers meet planning models must be integrated with latest technology and data analysis
structure to gain detailed information on concerns of public, shareholders which will help
company in focusing on customers satisfaction services. Dealers can be contacted instantly
through various media sources where company vital technology usage will be an important
paradigm to built creativity and innovation in future performance.
 While conducting the dealers meeting event must be fully In accordance with vision of company
forces, goals on which production is targeted and the various new launches through new brands
and services can be launched. These steps will have large positive impact on goodwill among
people, high market share and shareholders satisfaction.
M2 Policies and procedures in dealers meet for maximizing effectiveness.
Dealers meet must be undertaken by companies through providing valuable information,
data and latest technology trends which help companies in performing with high ethical
standards, reach out to clients feedback services and goodwill enhancement. There should be use
of latest technology and metrics to figure out the vital areas of concerns which needs to be
addressed in dealers meet by top management for establishing high end benchmarks.
D2 Recommendations for effective implementation
The management teams must hold advance skills and efficiency levels along with
dynamic potentialities of working under various scenarios and plan out cost effective dealers
meet. The final discussion points by the meeting shall be brought under evaluation, through

productive discussions and media surfaces expansion will enable large scale distribution of
company goals and profitability within revenue margins (Thomas and Weiss,EntIT Software,
2019).
LO3
P5 Resources required to deliver an effective event
There are various resources which are used by companies for delivering effective
successful events and reaching the set goals, benchmarks of quality performance and gain strong
productivity in future parameters. Foremost financial budgets of costing for all resources are
analyzed by company, which helps in structuring all effective planning of varied responsibility
distribution among employees and gathering the production, technology and marketing
equipments to reach large scale public around world. Workforce recruited behind event
completion must be highly skilled and talented , with dynamic leadership qualities to leverage
high goodwill among consumers while event hosting. Another and one of the most important
resource is technology used for productivity enhancement while conducting successful events
such as product launch, conference meetings and dealers meet which are most important events
hosted by any company. The resources allocation will help in further profitability assimilation of
management and diversification strategies.
P6 Key management skills required to manage effective events
Passion and determination to get optimum results in given time frames of bringing
successful event and hosting large scale public by targeting the achievable goals through
creativity and dynamic functionality is the foremost skills to manage effective events. Another
skill is Direction of command within team members, and employees working under the leader
which has strong impact on cost effective use of resources and the capital formulation along with
high profitability margins (Goel, Mannan and Datta, 2019). Time management skills is also an
important skill where the leader plays an integrate role to take quick decisions under contingent
time frames and significantly distribute the varied jobs within all employees. These skills are
highly important to be inculcated within company top management and leaders who are hosting
events, large efficiency can be targeted and large audience can be segmented worldwide.
Mangers need to be adaptive with latest trends and technology factors through which new legacy

and goodwill among customers market share can be developed. There should be use of analytical
tools and metrics to gain string reliable information on all corners of operations.
M3 Approaches behind different types of events
Strategic approach and cost effective approach are the most undertaken approaches by
companies while indulging in event planning strategies for hosting various trade fairs, corporate
events and product launching. There are various parameters on which these 2 approaches can be
compared and contrasted with each other:
 Strategic approach: This approach largely focuses on working towards latest technological
methods and strategic formulation of duties among all teams and employees, which helps
company management in keenly achieving large goodwill standards. The strategic approach
enables company to achieve high standards of quality efficiency, large productive usage of all
resources and the vital functionality within all sectors of event management (Islam,Majumder
and Islam, 2019).
 Cost effective approach: Whereas cost effective approach focuses on using resources to their
best utilization efforts by training employees with dynamic working capabilities and potentially
making them largely active through leadership. This approach highly focuses in skills of
employees and their relativity with the given resources and there is less integration of
technology, machinery where this approach lacks its effective stretch among people.
D3 Management models for successful events
There are various management models which imply successful hosting of events for
companies for gaining long profitability and high revenue margins within customer market
share.
 Lewins change model explains the various innovative and creative changes which can be
implemented within company performance standards for reaching new segments of customers
and large successful hosting of corporate events in various companies. Unfreezing, freezing
and refreezing are the three steps of this model which explains scenarios of cultivating
innovation and determining various parameters of future growth.
 Kotters 8 step change model explains the emergence of urgency, powerful vision formulation
and communication of change among employees to anchor changes in corporate culture. The
theory focuses on gaining smaller wins within the process of implementing change as it helps

company employees for connecting on new innovative synergy, highly working towards
promotional goals (Nos and SAP , 2020).
CONCLUSION
This report can be concluded on various parameters which are strong factors of
successful hosting in event management process, corporate events and functional operations
varying on promotion and sales enhancement. The report concludes large activities and business
models of creativity which companies in dynamic business world undertake for gaining strong
market share. It concludes efficient management skills needed by company employees, leaders
for gaining theories and functional efficiency.

REFERENCES
Books and journals
Antchak, V., Ziakas, V. and Getz, D., 2019. Event portfolio management: theory and methods
for event management and tourism. Goodfellow.
Goel, P., Mannan, M. S. and Datta, A., 2019. A data-driven alarm and event management
framework. Journal of Loss Prevention in the Process Industries, 62, p.103959.
Islam, S., Majumder, R., and Islam, R., 2019, September. Toward a Generic Event Management
System for Academia. In 2019 5th International Conference on Advances in
Electrical Engineering (ICAEE) (pp. 706-711). IEEE.
King, J., McGettigan, S. and Seery, V., 2019. Treatment Adherence and Proactive Adverse Event
Management for Adjuvant Targeted Therapy in Patients with Resected Stage III
Melanoma. Journal of Oncology Navigation & Survivorship, 10(11).
Malik, D. W., Robinson, L. and Yaussy, L., Uber Technologies Inc, 2019. Event management
system. U.S. Patent 10,454,854.
Nos, K., SAP SE, 2020. Alerts based on entities in security information and event management
products. U.S. Patent 10,534,908.
Park, H. and Olson, E., 2020. Event Sponsorship: The Case of International Front Runners.
Thomas, J. D. and Weiss, J. L., EntIT Software LLC, 2019. Automated event management. U.S.
Patent 10,404,551.