Business Growth Strategies: Analysis for Austin Fraser Limited Report

This report provides a comprehensive analysis of growth strategies for Austin Fraser Limited, a recruitment consultancy SME. It begins with an introduction to the importance of planning for business growth and then delves into key considerations for evaluating growth opportunities, including innovative work practices and competitive strategies. The report applies the Ansoff Matrix to identify market penetration, market development, product development, and diversification strategies. It also explores various sources of funding available to businesses, such as bank loans, venture finance, and crowdfunding, along with their respective benefits and drawbacks. Furthermore, the report outlines the design of a business plan for growth, including financial information and strategic objectives. Finally, it examines exit and succession options for the SME, concluding with a summary of the key findings and recommendations for sustainable growth.

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key consideration for evaluate growth opportunities within SME.......................................1
P2 Opportunities through apply Ansoff Matrix..........................................................................2
TASK 2............................................................................................................................................4
P3 Sources of funding availability to business with its benefits and drawbacks........................4
TASK 3............................................................................................................................................6
P4 Design business plan for growth including financial information and strategic objectives. .6
TASK 4............................................................................................................................................8
P5 Exit and succession options for the SME..............................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Planning is very important element that assists to develop effective results in the
business. With this regard, long term sustainability will be develops that assists to increase
profits and revenue of the organisation. It also creates better values and operations which is
needed to promote activities in the larger market (Kempenaar, Van der Valk and Van den Brink,
2016). Further, planning creates better value at workplace with increasing conceptual skills at
workplace. In the present report, growth opportunities will be develops in Austin Fraser Limited
has been selected in the present report which is special enterprise for recruitment consultancy.
The chosen company has mission is to provide outstanding recruitment services to make
effective results. In order to gain insight information towards the company, it includes Ansoff
matrix to demonstrate opportunities in the market. Furthermore, it carries sources of funding that
create benefits and drawbacks to the enterprise. Moreover, it assists to demonstrate the plan to
work in significant manner.
TASK 1
P1 Key consideration for evaluate growth opportunities within SME
Austin Fraser Limited is the small sector business that operate their functions and
operations to increase efficiency of the enterprise in significant manner. It is the systematic
process in which products and services has been promoted in different areas of the world.
Innovative work practices is the one of the key opportunity that assists to employed people in the
business (van Gool, Stuart-Street and Tille, 2016). Further, there are better ideas and opinion also
implemented in the advertisement through business can implement effective results in it. With
the help of continuous focus, working will be develops in systematic manner at workplace. It
assists to promote and improve organisational performance in selected business unit. It can be
stated that working together is better opportunities to develop outcomes in the Austin Fraser
Limited. It improves overall working pattern and productivity in the enterprise. Through
accomplish goals and objectives, the selected business will easily increase their efficiency to
desire outcomes (Unkelbach, Menze and Shih, 2014).
Austin Fraser Limited also determines their work in recruitment process that assists to
meet with desired results in the systematic manner. In this way, they selecting candidates that are
eligible to work in significant manner. There are total 78 staff members are working that have
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effective retention to execute activities at workplace. Hence, company has focus towards the
accomplishment of targets with better opportunities. Further, it could be stated that innovative
campaigns are also organised to determine social awareness at workplace (Førsund, Longva and
Hoel, 2014). With the help of advertisement, the company able to deliver operations with
effective brand image. In the competitive market, this strategy help to focus on the sustainability
improvements with advertisement. Hence, the company will gain better profits and revenue at
workplace. It also helps to allow resolve issue regarding financial aspects that assist to create
future expansion at workplace (Hess and Sorensen, 2015).
In addition to this, one of the key identify of the organisation also assists to focus on the
outdoor advertisement that promotes goals in systematic manner. The company develop their
profits and revenue with planned activities. Further, the company has opportunities to implement
agency that assists to develop cultures and planning philosophies at workplace (Lu and Yu,
2014). With the help of effective consideration, values has been develops that solve business
issues in the work practices' management. It also helps to measure business performances that
create more profits in it. Along with this, the company also develop their profits and revenue
with portfolio strategies which creates better opportunities at workplace. Products requires in
transformation position so that application of services will be develops in the market. With the
help of several activities, the organisation able to advertise their products and services in new
areas of the world (Whelpton, Campbell and Patterson, 2015). Overall work practices within the
organisation also advanced that lead to make succeeding results.
There are several factors exists that could be impact on the business to get better
opportunities at workplace. In this way, PESTLE analysis also implemented that assists to
understand diverse elements with some information which creates values and sustainability
outcomes at workplace. In order to make understandable business, they need to concentrate on
the porter generic strategy which create value at workplace (Valler, Phelps and Radford, 2014).
It assists to allow and considered factors that are associated to make better outcomes in the
business. With the help of effective information about suppliers, customers, other elements of the
market, the company can well develop their operations and functions.
P2 Opportunities through apply Ansoff Matrix
Ansoff matrix consist marketing plan tool that assists to create effective growth and
determines succeeding outcomes at workplace. With the help of this tool, it has been interpreted
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that Austin Fraser Limited can grow their performances and outcomes with implementing new
and existing areas. Output from the Ansoff products determines series that suggested growth in
different areas of the world (Rydin and Tate, 2016). It can be determines in the following
aspects:
 Market penetration: Market penetration is the growth strategy in which Austin Fraser
Limited need to focus on the selling existing products in the present areas. In this way,
the chosen organisation has objectives such as maintain and increase their market share in
the current products and services that are achieved through determine combination with
competitive pricing strategies, advertisement, sales promotion, etc. (Zhang, Fan and Yao,
2013). Further, they are also develops their outcomes and results with creating secure
dominance of growth markets. In this regard, new product dimensions need to be
develops by the chosen organisation. Further, they can also implement different kinds of
pricing strategies to attract customers in the business. With the help of this strategy, the
company able to increase their sales volume in systematic manner. Therefore, they are
selling their products and services at low price. It creates more profits and revenue at
workplace.
 Market development: Product development is the strategy which demonstrates growth
in which Austin Fraser Limited accomplish their aim to introduce new products in
existing areas. This strategy assists to develop several competencies that are needed to
modified products in systematic manner (Blackburn, Hart and Wainwright, 2013). In the
market development, target customers determines their activities to assess threats and
opportunities in the business environment. There are different kinds of sales channels has
been implemented that are currently selling through agent and intermediaries. Further,
market segmentation also requires target several group of customers. Further, marketing
mix also using to understand reposition of the products and services. In this regard, new
products assists to penetrate the market so that the company able to rich towards new
people easily. Hence, market will be grow in systematic manner (Filion, Lee and Hakull,
2015). In addition to this, it is also useful strategy that make defend market for extended
their products and services.
 Product development: Product development strategy is suitable to make differentiation
in the products to develop competitive results at workplace. Successful product
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development strategy places with marketing emphasis through research and development
with innovations. Hence, detailed insight and customer needs also identified to develop
target market. Activities are priorities to being first in the market (Waterhout,
Othengrafen and Sykes, 2013). In addition to this, the company can also extend their
products and services through producing varieties of elements at workplace. In the
service industry, shorten the time also assists to improve effective services in the market.
It assists to improve performances and objectives through implement effective quality at
workplace. This strategy focuses to produce effective results at workplace.
 Diversification: Diversification is the important strategy which develops with growth in
the market for new products. It is more risky element because the organisation moves
towards little and no experiences. This is the most risky strategy which demonstrates little
experience for the scope with little expertise activities (Lee and Sener, 2016). In this way,
products and services of the business ensure different outcomes. Moreover, Austin Fraser
Limited need to concentrate on different products and services that are taken to
accomplish more effective results in the business. Beyond the opportunities, the chosen
enterprise also expanded their activities that create advantages to diversify the operations
in succeeding manner.
TASK 2
P3 Sources of funding availability to business with its benefits and drawbacks
In order to increase business efficiency, Austin Fraser Limited has several tools and
techniques through they can collect fund to operate different activities. It creates benefits to
make succeeding results. Diverse forces also allows to considered and resolve issue of the
organisation. Further, it has been noticed that the chosen organisation need to improve and focus
on the number of sources through they will able to increase their operations in different areas of
the world. It has been noticed that through improve and focus on the different sources, proper
allocation has been develops at workplace. Hence, advanced results will be make that perform
several activities (Petruney, Wilson and Cates Jr, 2014). Austin Fraser Limited has several
options to implement new things at workplace. In this regard, the company need to focus on the
bank loan, venture finance, crown funding, etc. Along with this, effective allocations of
resources also helps to increase overall performances in the new areas of the world. Bank loan
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considered one of the important element that improve funding sources at workplace. The
company also borrow finance according to the need and interest areas so that better development
can be made at workplace.
Beside this, crowd funding is the important activity that assists to develop practices and
special project at workplace. In this regard, amount of money will be implemented that assists to
accomplish desired results in systematic manner (Kempenaar, Van der Valk and Van den Brink,
2016). There are several approaches exists with internet services that referred as the alternative
methods to allocate proper fund. It makes better outsourcing and diverse growth of the company.
In this kind of process, management of Austin Fraser Limited has ideas to expand business to
improve research and development practices at workplace. Hence, goals and objectives will be
accomplish in desired manner at workplace. In order to determines assistance, the company able
to improves their research and development practices in systematic manner. As results, they can
easily accomplish desired results.
In addition to this, venture finance is also determines as the important element that assists
to make creative functioning in the enterprise. In order to allocate fund, it has been noticed that
profits will be earned through implement further activities. Along with this, it can be stated that
having better and development norms ascertain dividend allocation and profits as well. There are
several better opportunities exists at workplace through economic development has been made
that create effective structure of the business. Local and state economic development
organisation also arrange finance which applied to create value at workplace. In this regard, the
organisation can meet with their financial needs and lead operational values as well. It creates
impressive success to make creative results in it. When business has not appropriate source to
develop creative results, economic development activities will be diminish. Low interest rates
also assists to work in significant manner to make successful business (Waterhout, Othengrafen
and Sykes, 2013).
In order to implement appropriate allocation of fund, there are several issues take place
which could be impact on the activities. In order to borrow money from the vendors, it is
essential to maintain relations with suppliers so that credit facility also improves in successful
aspect. It allows to the company to make sure that they are eligible to create overall growth and
high performances at workplace. Consideration of the internal revenue services also create
significant impact because they can meet with needs and demand of customers. It means that
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expenses could be controlled properly so that issues can be resolved. With the help of cost
management techniques, tax will be save that improves allocation of resources in systematic
manner. It helps to lead with business to make success (van Gool, Stuart-Street and Tille, 2016).
TASK 3
P4 Design business plan for growth including financial information and strategic objectives
In respect to develop effective business plan, Austin Fraser Limited need to concentrate
on the different activities that assists to promote effective results at workplace. In this regard,
following elements are implemented:
 Mission: The company has mission to provide outstanding recruitment services for the
every person who come to the business. In addition to this, the chosen firm has mission to
make competitive and ambitious individual that create effective results in the business.
 Executive summary: In order to gain succeeding outcomes, it can be stated that product
and services will be successful implemented to attain overall outcomes. As a result,
industry analysis for the Austin Fraser Limited consider desired results.
 Enterprise description: The company well established from last nine years so that
recruitment strategy develops in successful aspect. Team activities also develops to create
vision that build processes to creating new set of values at workplace. It assists to make
advance results in successful manner. In addition to this, Austin Fraser Limited also
making efforts to personal growth with investing more money at workplace. Trainee
recruitment consultant also develops with the plan that assists to earn valuable
contribution at workplace.
 Product and service description: The selected company providing recruitment and
consultant services that increase their profits and revenue in different areas of the world.
Therefore, they are demonstrates their functions and operations to create effective
functioning in the business unit. Furthermore, different provisions are also made that
assists to develop more effective results in the business.
 Industry analysis: In respect to analysis the small sector industry, it has been interpreted
that the company is growing very well to accomplish their desired results in systematic
manner. In this way, there are several activities has been performed to market and target
customer analysis. Through supplying the products and services in the market, the
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company will able to deliver more profits and revenue at workplace. In addition to this,
market opportunities also develops to create and sell superior solution for ascertain need.
Company also needed capabilities that assists to deliver products in systematic aspect. At
high level of priorities customers are expected to purchase products and services.
 Competition analysis: Further, in UK market, there are several competitors exists that
create impact on the business performances. In this regard, the organisation need to
develop their strategies through they can achieve desire results. Further, there are
different kinds of businesses exists such as Agency central, All jobs UK, BLT, etc. They
are major competitors of the business which could be impact on the business objectives
and goals. Therefore, it is essential to the chosen business to concentrate on their unique
characteristics through the company will develop their operations in different areas.
 SWOT analysis: In respect to develop effective results, following are SWOT analysis
has been developed at workplace of Austin Fraser Limited:
Strength Weaknesses
 The company has qualitative services
through they can attract several
customers.
 The business also concentrate on the
activities which is essential part to
accomplish desired results.
 Lack of proper experience among
employees.
 Less number of candidates.
Opportunities Threats
 Austin Fraser Limited has opportunities
to expand their operations in new areas
of the world.
 Further, the company can develop their
activities in new areas of the world
such as development opportunities.
 In UK, there is wide competition exists
in term of recruitment and consultancy
services.
 The company has fewer preferences in
term of priorities (Waterhout,
Othengrafen and Sykes, 2013).
 Marketing sub-plan: In order to attain desire goals and objectives, marketing sub-plan
ascertain to make sure that proper advertisement will be develops by the company. In this
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regard, the company need to make sure that they are using effective advertisement to
attain more profits and revenue in Austin Fraser Limited.
 Operational sub-plan: Operational plan includes different elements in which services
will be provides by the business. Therefore, they are able to attain effective functioning in
the business.
 Human resources sub-plan: In order to make large business, Austin Fraser Limited
need to recruit several candidates at workplace such as skilled labour workforce, etc. It is
the best way to enhance profits and revenue at workplace.
 Budget: In the chosen business, high amount of investment is needed to perform several
activities at workplace. It is the systematic work performances through business will
accomplish their desired results in the enterprise. Furthermore, it also helps to make sure
that business will set targets in systematic manner at workplace (van Gool, Stuart-Street
and Tille, 2016).
 Liquidity: Liquidity position of the company is also good so that it is important and good
for the expanding activities in the new areas. It is the systematic review of activities
which assists to develop that the company able to implementing new activities at
workplace. It also makes sure that business can work in significant manner at workplace.
 Financial sub-plan: In order to accomplish desired results and outcomes, financial sub-
plan includes activities that performed through high amount of money. It is the systematic
review of process that assists to attain more effective results at workplace. In this regard,
the firm need to concentrate on the future performances (Filion, Lee and Hakull, 2015).
Expenses group Amount Type
Basic expenses £4,000.00 Membership
Administration
expenses
£5,000.00 Revenue
Selling and
distribution expenses
£4,500.00 Capital
Marketing expenses £9,000.00 equipments
Other expenses £6,500.00 Seminars
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Total £29,000.00
 Selected option and critical measures: In this step, Austin Fraser Limited need to assess
problems that assists to accomplish more effective functioning in the business. It is the
systematic review of process that accomplish desired outcomes in systematic manner.
 Milestone schedule: Milestone schedule need to be assess to perform several activities
that are needed at workplace (Kempenaar, Van der Valk and Van den Brink, 2016).
TASK 4
P5 Exit and succession options for the SME
Austin Fraser Limited can implement various strategies for the Exit and succession. The
Succession planning consists the process of transferring business ownership and management
control in the hands of a new management. The Austin Fraser has three effective options for
succession which are transferring ownership, merger and acquisition, etc. The Austin Fraser can
perform these successions plan to bring a completely new organisational structure with new and
innovative ideas or techniques. These options may help the organisation to find out new
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capabilities and potential of the organisation and their employees. The succession planning helps
an organisation to find out various options available for the business and select the most suitable
among them in order to develop effectiveness and efficiency within the business organisation.
The another option is the Exit strategies, the various strategies for the exit of an organisation are
as follows -
 By passing the business to a successor.
 Moving the ownership through a new management or employee buyout.
 Selling the firm or business to a third party.
There are various options for cited company to exit. To make revenue and profit very high small
business has several opportunities. Small business person can transfer the business to family.
Apart from this to exit Austin Fraser limited company can sell the business to employees and
shareholders.
Transferring ownership: Transferring the ownership or control of the business to a new
member of the business family, Transferring the ownership to an individual outside the business
family, or Hiring a new management or giving power or control to a new management (Førsund,
Longva and Hoel, 2014). Main advantage of this method is that easy transfer can be considered.
However, loss of control is disadvantage to the organisation.
Merger and acquisition: Merger occurs when two separate businesses combine to create new
and joint enterprise. In this regard, Austin Fraser Limited can easily work with merging
themselves with another company. In addition to this, acquisition refers as takeover one entity by
another business. Therefore, complete expansion successfully develop to reach market share and
positive outcomes. Main advantage of this is that it helps to add value which combined entity to
produce desired level of results. However, it has disadvantage that it creates distress within the
employee base of each enterprise.
Management buy out: According to this, Austin Fraser Limited consider their transaction where
team purchases assets and operations of the enterprise to manager functions. Main advantage of
this method is that management buyouts are simple and easy to arrange. However, there is ore
difficulties to raise fund in the business.
To create and bring better and new opportunities toward the cited organisation, director
should make some changes in their business strategies. Through new opportunities, cited
organisation can improve its productivity and growth on regular basis. Furthermore, organisation
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can appoint and hire new employees at workplace which increase business growth. In addition to
this, cited organisation can provide trainings and development to motivate the employees.
Workers will provide extra efforts to company after getting motivation and reward system from
corporation (Unkelbach, Menze and Shih, 2014). To enhance the future development, cited
organisation has to provide orientation trainings to new employees. Apart from this cited
organisation has to hire highly qualified and skilled employees to improve the business growth
and future development.
Apart from this to get success in effective manner, cited company can change their
market strategies. Through different market strategies and approaches cited company can attract
customers. As number of customer increasing benefits and productivity will also increase. In this
way cited organisation can improve the business and can get success. In aspect to make
continuous development, resource allotment includes transferring the ownership to create
practices that allow exit from the business. In this context, chosen organisation has to focused on
management. They should focused on effective planning, monitoring and directing to improve
the business in desire manner. Cited organisation can use social media for promotion of its
business. They use different media such as tv advertisement, newspaper etc. to promote their
business. All these medial will help cited organisation to develop future plan and to gain new
opportunities. In respect to organise various activities, the cited business has opportunities to
assess and examine more functions.
CONCLUSION
From the above report, it can be concluded that planning and growth is the important
aspect to develop effective results at workplace. In this regard, report summarised about the
direction and overall growth that make creative results in the organisation. Moreover, it
articulated about the consideration that assists provide proper direction towards the overall goals
and objectives. Business entity also ascertained different opportunities through develop Ansoff
matrix. With this regard, report discuss about different elements that assists to promote creative
results in the systematic manner. At last, it discussed about the business plan that enhance overall
growth of the company to make certain objectives.
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