Growth & Succession Planning: Chartridge Development Ltd. Analysis

This report provides a comprehensive analysis of growth planning for Chartridge Development Ltd., a UK-based property development company. It begins by evaluating key considerations for growth opportunities, including technology, client needs, business goals, competitive advantage, strategic relationships, and business performance. The Ansoff Matrix is then applied to assess different growth strategies such as market penetration, product development, market development, and diversification, recommending diversification for Chartridge. The report also assesses various funding sources available to businesses, including venture capitalists, angel investors, and crowdfunding, highlighting their advantages and disadvantages. Furthermore, it outlines the design of a business plan for growth, incorporating financial information and strategic objectives. Finally, the report evaluates exit and succession options for small businesses, weighing the benefits and drawbacks of each. The overall aim is to provide a strategic roadmap for Chartridge Development Ltd. to achieve sustainable growth and success in a competitive business environment. Desklib provides access to similar solved assignments.

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key considerations for evaluating growth opportunities ................................................1
P2. Evaluate growth opportunities applying Ansoff Matrix .................................................3
TASK 2............................................................................................................................................6
P3. Assess sources of funds available to businesses .............................................................6
TASK 3............................................................................................................................................8
P4. Design a business plan for growth that includes financial information and strategic
objectives ...............................................................................................................................8
TASK 4..........................................................................................................................................10
P5. Assess exit or succession options for a small business along with benefits and drawbacks
..............................................................................................................................................10
CONCLUSION..............................................................................................................................13
References:.....................................................................................................................................14
Books and Journals...............................................................................................................14

INTRODUCTION
Planning is important for the business to grow and succeed and is considered as a strong
strategy to expand a business. Planning for business is become necessary for the expanding and
generating revenue for the profits. Planning for growth can be considered as the strategy to meet
the objectives and goals of the organisation to survive for long term in the competitive business
environment (Aragon and et. al., 2021). Planning is helpful as it allows an organisation to
allocate the resources to utilize them optimally. Small and medium size organisation put lots of
efforts to plan their resources towards the centre goal in order to foster the efficiency of
resources for the growth of the business. The SMEs requires strategic planning their business
system before moving forward towards the execution phase. Therefore, the planning helps the
enterprise to analyse their internal and external factors and priorities the elements stepwise. The
present report on planning for growth is the study Chartridge development Ltd. the organisation
is house and property development Construction Company based in Beaconsfield, United
Kingdom. The report will discuss the factors to evaluate the growth opportunities and evaluation
of growth opportunity using Ansoff matrix. The report will highlight the various sources of fund
and will develop a business plan. At last the report will assess the different options of exit for
SME.
MAIN BODY
TASK 1
P1. Key considerations for evaluating growth opportunities
With the growing technology and changing customer requirements businesses are always
looking for the growth opportunities in order to gain competitive advantage. Small businesses
like Chartridge development Ltd. has tendency to analyse key factors in order to evaluate the
growth opportunities so that they can grab the attention of the customers for the sustainable
development of the organisation they are conducting a market research. There are various factors
for the growth opportunities of the Chartridge development Ltd. It is helpful for the success
growth of the business on the large scale and also help in increasing the capabilities to achieve
strategic goals of the business.
Technology: The technology provides organisation new opportunities of product and service
development with the launch of new equipments and techniques that are technologically
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advanced. Technology is providing the Chartridge and opportunity to build sustainable and
environmental friendly houses and also facilitates to build the property more fast with the
technically advanced and fast equipments. Technology is the foremost and most important for
the initiating the growth strategy in terms of products and services.
Client’s needs and preferences: Chartridge is the property developers and in house building
industry the customer’s preferences are changing dynamically and rapidly. Therefore the small
businesses of this industry are client centric. For Chartridge it is highly beneficial to get clients
that are ready to invest heavily in house building. Beaconsfield is a expensive town outside
London with 1 million euro average income therefore it is an opportunity for Chartridge to
expand its business through clients they were creating the large niche Market (Venkatesan,
2020).
Business goals: It is very important for the small organisation to understand whether their
growth opportunities a line with the mission and vision of the organisation. In Chartridge
development Ltd. their aim is that the growth opportunities that comply with their mission and
vision in order to deliver high-quality luxurious properties to their customers in suitable location.
Therefore any growth opportunity must be recognised that complies with the business goals.
Competitive advantage: In order to identify the growth opportunities it is very important to gain
the competitive advantage. Chartridge development Ltd. focuses on delivering luxury and
expensive houses to the clients at desirable locations of the city which helps the company to gain
a strong competitive advantage from the competitors like Bexwell honours limited. In order to
gain competitive advantage it is very important to analyse internal as well as external
competitive factors which can be done through pestle analysis, porter's generic model it will help
Chartridge to identify their strengths and weaknesses thereby forming a base of improvement
and growth for business.
Strategic Relationship: Strategic relationship means expanding the business by improving the
strategies through International franchising, partnership, collaboration, joint venture etc.
Chartridge is small business therefore it has a limited access of sources therefore any mergers,
partnership, acquisition etc. (Behrens and Helfen, 2019) Help organisation to suitability to gain
bigger funds, economy of scale and availability of human resource thereby having an growth
opportunity to gain larger market share for the company.
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Business performance: Performance is all about how an organisation delivers their products and
services to the customers therefore it plays a vital role in understanding the growth opportunities
a business has because it is considered as the key success indicator. Chartridge is performing
outstandingly from past years it is viable for company to take up a growth opportunity by
adopting strategic relationship to gain investment with medium risk.
Innovation: Innovation is also one of the key factors is includes development of products and
services that are new in market as a growth opportunity. Chartridge can utilise technology
effectively to discover their growth opportunity innovation through power of technology such as
VR, 3D cameras etc. In house building attracts more customers and help organisation to expand.
Justification: It is justified that Chartridge is it developing company therefore innovation and
strategic relationship will create growth opportunities for the organisation in order to increase
economy of scale and also the government is looking for houses that are constructed with
environmental friendly process and has latest technologies smart buildings with VR and AI.
Hence, strategic relationship will help company to increase their funds thereby creating a viable
option for the progress of the company in the current scenario.
P2. Evaluate growth opportunities applying Ansoff Matrix
The Ansoff growth matrix also referred as Product/ Market expansion because the tool is
used by the organisations and plan growth strategies (Ansoff and et. al., 2019). The answer of
growth vector matrix is a strategic marketing tool used by the organisation to understand the
factors that has a potential of growth opportunities on the basis of business development. The
Matrix works for both products and markets in which new and existing both scenarios are
considered. According to the answer of growth Matrix and organisation can achieve growth in
the product or market growth by employing the above scenarios.
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Figure 1: The Ansoff Model, 2021
(Source: The Ansoff Model, 2021)
From the above diagram can be identified that Ansoff matrix is applied for the growth
development opportunities for the business those who are seeking opportunities by taking four
different types of strategies within four different scenarios which are:
 Market Penetration (Existing product, Existing Market)
 Product Development (New Product, Existing Market)
 Market Development (Existing Product, New Market)
 Diversification (New Product, New Market)
Therefore it is also known as product market matrix and is considered as one of the most popular
model used by Chartridge to evaluate the opportunities by applying different strategy that would
make feasible for organisation to undertake expansion and growth (Buil-Gil and et. al., 2021).
Market Penetration- Market Penetration is considered less risky as compared to other
categories. Both the product and the market is same , this method emphasize on increasing the
sale of the existing product in the existing market. Chartridge is the construction company with
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skilled and experienced workers therefore, company can penetrate in new market to gain
advantage of new market opportunities and also to access new customer base. This Strategy will
help company in increase the brand awareness also by this company will internalize itself into
new country.
Product Development : Product development refers to introducing and coming up with a new
product to an existing market. Product development is the effective way to grow business in the
construction sector. In context of Chartridge, the company has opportunity to develop new
product with the talented and skilled workers. Also with the growing technology in construction
sector the coma pony can leverage it to develop new product. The advantage of using this
strategy is this will expand the company's regular portfolio, attract more customers and also drive
innovation in company.
Market Development: the Market development is exploring new market with the same product.
It is to expand the business demographically or geographically. This strategy requires more
capital as a lot of things need to be set up while expanding the business (Candelo, 2019). By this
strategy the Chartridge developments Ltd. Can effectively enter new market use modes of
internalization and also through this company has huge advantage of exploring new market
opportunities.
Diversification: this strategy is basically entering a whole new market with a new product. This
is considered to be the most risky method as compared to the other categories. This strategy has
huge potential of gaining large amount of profits, brand recognition and other opportunities in
future. Thus, this strategy will help the Chartridge developments to diversify itself into new
market with new product in order to gain new customer base and also to add new product type in
product portfolio. for the successful implementation of this strategy the company must conduct
effective market research and innovative strategy in order to attract new customers in new
market.
It is critically evaluated that Chartridge as an small organisation must adopt the
diversification strategy in order grow itself internally as well as externally. The diversification
strategy will help the Chartridge to create brand recognition in foreign market and also in gaining
customer base of that market. Thus, the strategy will increase the market share of the company.
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TASK 2
P3. Assess sources of funds available to businesses
For small business enterprise the money is always a barrier while starting or expanding the
business
Venture capitalist:
Venture Capitalist provides capital to the companies as they are the private equity investor
who only targets the companies which wants to commercialize their ideas to the market. They
help start-ups ventures or small companies by funding them as they don’t have much of equities
markets (Chigudu and Chavunduka, 2021).
Advantage:
 Venture Capitalist aids in upgrading technology by giving them funds to make them
remain in the competitive market.
 Venture Capitalist gives networking opportunities with other business owners as being
partner in a venture capitalist helps them to grow business as they give 50% of their time in
the company, they have invested in.
Disadvantage:
 Venture Capitalist needs to check up the company to make sure that the investment is
right. This processing of approving takes more time and the it gets delayed in the work.
 Venture Capitalist has to take risk of their own ownership just to rise funding’s if the
fund goes above the estimate they have prepared.
Angel invest
Angel investor invests their own money. They are the middle person between the family and
friends and the venture capitalist for the funding in their company.
Advantage:
 They have less risk than venture capitalist as company don’t need to pay them back as they
get equity in exchange which helps them.
 Angel investor are the best as they have more experience in the business and which can
help the small companies to grow under their mentorship.
Disadvantage:
 The main disadvantage is that the company loses its equity for funding in their company
which leads to a very bad impact when there is no progress.
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 Sometimes angel investors lose their control over the company as they take a hand on to
approach the business.
Crowd funding:
Crowdfunding means that the funding is done by large number of people together by
giving small amounts to its collected funds for the company.
Advantage:
 Crowdfunding can often get good and proper feedback and expert guidance on how to
improve it and also can gain more knowledge.
 Crowdfunding is the fast way to raise finance with no upfront fees and also this is gives the
public reaction on it for the company (Dzilikhova and Gioeva, 2017).
Disadvantage:
 The crowdfunding can be a little risky but not like venture capitalist as the reach of the
funding don’t reach the target anything which has been on sake while getting funds on
exchange will return to investors and the company don’t get anything.
 The crowdfunding could not give that much of return which may lead to give away too
much of the business to investors.
Friends and family:
Friends and family are the most important when it comes to the business as they guide
and support when a small company is started.
Advantage:
 They give you the time to build your business on your own schedule and also guide you
whenever needed.
 They let you develop your vision into something others will recognize and value it.
Disadvantage:
They may not be able to add value because they may not understand business.
If they help or include in this it may damage or break the close relation with them.
Bank loans:
Bank loans are a type of credit in which sum of money is given to the party and in return
to pay them back when they get it back from their business. They are given when they give
some collateral to the bank as they have to repay to the bank again.
Advantage:
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 Bank loans are given as they are temporary because once paid off then there is no obligation
or anything related to the loan (La Rocca, 2020).
 Bank loans are very feasible as they have the tax deductible because they have a fixed
interest rate which helps companies to take loan according to that.
Disadvantage:
 Bank loans are very difficult to obtain unless a small business has a substantial track record
or valuable collateral such as real estate.
 Interest rates for small-business loans from banks can be quite high, and the amount of bank
funding for which a business qualifies is often not sufficient to completely meet its needs.
TASK 3
P4. Design a business plan for growth that includes financial information and strategic objectives
Executive Summary
The business plan is the brief overview for the company to expand by adopting the
market opportunities. The plan contains the overview of the business its budget, SWOT analysis
and the other necessary factors. The business plan is the framework for the company to follow
for successful development while planning for growth.
Business Overview
The Chartridge developments Ltd. Is the property development organisation and
construction serice provider based in based in Beaconsfield, United Kingdom. The company is
the private Ltd. Company established in 1998. the company is known for developing family
luxury homes.
Mission and Vision
The company has a mission to meet the construction demands of the clients all across the UK.
The vision of the company is to derive innovative and creative construction technique in order to
serve the customers with best service.
Strategic Objectives
 The strategic objectives of the Chartridge is to increase the profitability by 20% in 2
years.
 The company also has strategic objective to expand the business in two new countries in
order to become multinational organisation (Laird, 2017).
SWOT Analysis
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Strengths:
 The company has strength of highly potential and talented labours that has huge amount
of skills and also they are the loyal workers. The workers perform outstandingly for the
company to gain productivity and profitability.
 The company has innovative culture and try to approach new techniques and resources
for the construction of new shops, houses etc.
Weaknesses:
 The Chartridge developments is the small organisation therefore lack in the physical
spacing at store due to which company is not able to take big order due unavailability of
big size land.
 The Chartridge use old technology for its various process that resist company from new
advancements in the field of construction.
Opportunities
 With the advancement in technology and resources of the Construction cartridge has a
huge opportunity to expand and diversify the business by using latest technology.
 With the excellent and highly skilled workers company has huge opportunity to try new
developed projects and also to grab new market opportunities related to expansion.
Threat
 the company has the threat of competitors as the competitors of the company as using
effective strategies to expand and also to create new products.
 The company also has a threat of declining economy as in this industry with declining
economy the demand of customers gets low.
Source of funding
Chartridge Developments is the small construction company that requires the business
plan for the expansion in order to acquire the resources smoothly financial stability is essential
(Martino, Bellavitis and DaSilva, 2020). There are different sources of funding that company
can adopted. The best funding source for the Chartridge is to acquire bank loans as the there are
several government loans and policies for the SMEs.
Budget
Subject Phase 1 Phase 2 Phase 3 Phase 4 Sum
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Resource cost £ 2,000 0 0 0 £ 2,000
Travel cost 0 £ 3,000 0 0 £ 3,000
Electricity £ 1,500 £ 1,000 £ 500 £ 2,000 £ 5,000
Project manager £ 500 £ 700 £ 800 £ 900 £ 2,900
Others 0 0 0 0
Total £ 4,000 4700 1300 2900 £ 12,900
External costs
Authority approval £ 1,500 0 0 £ 2,000 £ 3,500
Chiney 0 0 £ 1,500 0 £ 1,500
Machine equipments £ 2,000 0 0 0 £ 2,000
Foundation work £ 2,050 £ 200 £ 1,520 £ 630 £ 4,400
Total cost £ 9,550 4900 4320 8430
TASK 4
P5. Assess exit or succession options for a small business along with benefits and drawbacks
There are times when businessman of small business no longer feels to continue with their
business or either due to market change has to stop running their business then owners browse
the several succession options (Pahl,2018). There are the several exit or succession options for a
small business like Chartridge development Ltd. along with benefits and drawbacks that are
discussed below:
Merger and acquisition: Merger and acquisition is one of the business exist strategy used by
the organisation to aid them financially in which an organisation is merged with the other
organisation that have a similar or aligned business goals. This strategy is considered as a win-
win situation for the organisation as by this organisation gains complementary skills and also can
save their resources by combining.
Benefits
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