Planning for Growth: Assessing Opportunities for Taylored Games Ltd

This report analyzes the growth strategies for Taylored Games Ltd., a social enterprise specializing in board games. It begins by assessing growth opportunities using Porter's generic model and PESTLE analysis, evaluating market research, competitive advantages, and resource availability. The report then applies Ansoff's growth matrix, focusing on market development to expand the business. It also examines various funding sources, including internal and external options, and their associated pros and cons, crucial for developing an effective business plan. Furthermore, the report explores exit and succession options for small businesses, considering their strengths and weaknesses. The analysis provides a comprehensive overview of strategic planning, financial considerations, and long-term sustainability for Taylored Games Ltd.

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Assess growth opportunities and justify in organisation context........................................................3
P2 Evaluate opportunities for growth using Ansoff’s growth matrix.......................................................6
LO2.............................................................................................................................................................8
P3 Analyse sources of funding with their pros and cons in context of organization................................8
LO3...........................................................................................................................................................10
P4 Develops business plan involving financial information..................................................................10
LO4...........................................................................................................................................................12
P5 Analyse exit or succession option for small business with strength and weaknesses........................12
CONCLUSION.........................................................................................................................................14
REFERENCES..........................................................................................................................................15

INTRODUCTION
Plan is one of the best things to complete the objectives in a satisfaction level. It helps in
influencing the effective reflection on organisation so that appropriate results can be attained. In
this company can utilize their limited resources for do changes to gain higher revenues and
profits within competitive business market(Baschat, 2018). This project study is based on a
social enterprise that is Taylored Games Ltd. is a social or small enterprise in UK that is
established by husband and wife as a board games shop. This firm is specialized in all kinds of
board, card, tabletop and role-playing games that a children or person needed to play for
spending their leisure time. The main aim of opening this is to offer the customers a friendly
place where all kinds of games can be played by family and friends. This study includes the
growth opportunities by gaining competitive advantage and also evaluate ansoff’s matrix. It also
includes the ways of funding so that developing business plan would be effective. At last it
includes the exit and succession options that help in gaining profits.
LO1
P1 Assess growth opportunities and justify in organisation context
Growth opportunities is one of the major objectives for the business that need to be
evaluated by using porter’s generic model and pestle analysis so that best competitive strategy is
come out by analyzing the opportunities for development and growth. In terms of Taylored
games these two terms can be analyzed below:
Taylored games is one of the prominent firm that can offer the board games to thier customers
at every age group of people. This business enterprise is specialize in all kind of board, card,
tabletop etc, games which helps the customers to spend their leisure time in effective and
memorable way. The manager of the company can enhance their business for this they can focus
on some models and tools so that high profits can be gained with longer sustainability can be
achieved.
To implement the right opportunity within business, organisation can follow the
following terms that are:

Market research- In terms of Taylored games demand and market size play a vital role
because they can expand their business for gaining higher profits. Expansion of business
enterprise is only effective when the market size is good enough to focus on gaining high
profits(Bagheri and et. al., 2018).
Competitive advantage- For gaining the higher profits and revenues company can
expand their market. This also helps in gaining competitive advantage and for this Taylored
games can use the Porter’s generic strategy so that right strategy can helps in attaining the high
goals.
Resource availability- In case of Taylored games, manager can focus on resources so
that they can expand their operations and maximize the profits and revenues. In this they can hire
the experts so that task can be done in effective manner. In this they can also provide training to
their employees so that they effectively attracts large base of customers.
Porter’s generic model
It is a tactical device that is used to grow the cutthroat advantage within marketplace. In
case of Tayloerd Games focusing on this helps in sustaining for longer time by beating the rival
firms. it can be shown below:
 Cost leadership- This aspect reflects that the organisation can sale their products and
services at low cost for attracting large customers within a short period of time. In terms
of Taylored Games, adopting this strategy helps the firm to maximize their sales and earn
high profits. In this they attracts large customer base that are family and friends who
enjoy their time by playing games for utilizing their free time as a quality time(Egidi and
et. al., 2020).
 Differentiation- In this strategy firm will focus on doing innovation in their products so
that they can beat the rival firms in market. In Taylored Games, if they do differentiation
in their games that can helps in attracting more new customers and this helps in earning
higher profits.
 Cost Focus- In this strategy company can focus on minimizing the cost as per the
competitor’s basis so that they can again the customer’s attentions on high extent. This
helps in earning higher profits in a small period of time. IN Taylored games they can

apply this strategy in providing their goods and services to customers that helps in
gaining high profits.
 Differentiation Focus- In this strategy Taylored games can highly focus on
differentiation strategy to gain competition within marketplace. It is very effective for
long term sustainability in business industry.
PESTLE Analysis
It refers to that analysis which is useful for the Taylored games for capture the
opportunities and overcoming with the threats for enhancing success of growth. The pestle
analysis can be shown below:
 Political factor- This feature reflects the government regulations, tax regulation etc. In
UK political situation is constant due to that Taylored Games cannot look issues in
expanding their business in other areas of UK. But because of Brexit condition of country
is somewhat unstable that will create barriers to EU and UK organisation(Agyemang and
Silva, 2019).
 Economical factor- It includes GDP, employment rates, currency fluctuations etc. these
factors are mainly focused by Taylored Games because they helps in effectively run the
business. In recent term economy of UK can face negative implications that will affect
the consumer buying decision in negative way. At these time companies need to focus on
taking effective decisions that are in favor of their positive results.
 Social factor- This aspect is based on taste, values and preferences of people within
society related to company products and services. In UK people are aware about using
environmental friendly products this helps Taylored Games to grab opportunities in
developing their high position in market. This business is indulges in offering games to
family that does not affect any person and also attracts number of customers.
 Technological Factor- This factor represents the use of technology in business for
enhancing position in market. People of UK are highly focused on adopting the latest
technology this will create opportunity for Taylored games. As they offered the high in
technology that helps in position their products in business market and also develops
sales.

 Legal Factor- This related to laws and regulations that will impact on operations of
business. In this Taylored Games highly focus on enforceability due to which they can
save from any lawsuit and helps in smooth functioning of operations.
 Environmental Factor- This factor is linked with environmental friendly techniques so
that business may enhance their profits. In case of Taylored Games they offers the
products and services that are environmental friendly so that they can earn high profits
and revenues(Freire Trigo, 2020).
BCG MATRIX- It is one of the best matrix which helps the business enterprise to examine the
products and services effectively of the organisation so that they can provide more profits and
revenues to the company. In context of Taylored games this BCG matrix can be shown below:
 Stars- In this organisation growth rate and market share both are very high. in terms of
Taylored games manager can focus on their star products so that they can gain high
profits and longer sustainability by gaining competitive advantage.
 Question mark- In this aspect market growth rate is too high but the market share is
limited. In this tailored games can focus on improving their products and services so that
they will become star products and earn high profits.
 Cash cows- In this factor market share is high but the growth is limited. In this Tyalored
games focus on enhancing the value of their products by investing the amount so that
large base of customers gets attracted towards it(Davern, Buckley and Bucello, 2020).
 Dogs- In this both market share and market growth is low in case of Taylored Games
Company can deinvest the amount and invest in star products and question market
products so that they can gain high profits and best the completion within marketplace.
P2 Evaluate opportunities for growth using Ansoff’s growth matrix
Ansoff’s matrix- This reflects as a deliberate tool that is helpful to increase the organisation and
earn higher profits and revenues. In context of Taylored Games this matrix is very effective
because it gives the high solutions to long term survival. This matrix can be shown below:
 Market penetration- In this company targets the high growth by selling their products
in existing market. In case of Taylored Games adopting this strategy can helpful in grow
the profits and sustainability in existing market.

 Market development- It defines to that approach in which corporation targets the new
market with their existing products and services. In case of Taylored Games, managers
can make sure that they can targets the high growth by attracting new customers.
 Diversifications- In this organisation can diversify their range of products and services
into market and also enter into new market with their new products. In case of Taylored
Games this strategy helps in developing high market growth and profits but at the same
time it involves major risk.
 Product development- In this form will focus on developing new products within
existing market. In case of Taylored Games this strategy helps in introducing new
techniques within market so that high profits can be achieved(Daryono, Wahyudi and
Suharnomo, 2019).
By above analysis it is concluded that In this Taylored Games can adopt the market
development strategy for targeting the new market and earns a high profits and revenues by
attracting new customers so that they can gain more growth and success in future times. By
adopting this strategy firm will get the high market share and develops their high position within
new market also. it also helps in gaining competitive advantage. In this company can explore the
new market with their existing products so that they can gain high amount of profits and
revenues.
Discuss options for growth for range of analytical framework
By above study it is analyzed that for Taylored Games there are several options are
available for growth in future perspective. Like Using Porter’s generic model helps in adopting
the best strategy that gains the competitive advantage. In this pestle analysis helps in examine the
external factors that will affect operations of company so that opportunities can be captured out.
Further in this ansoff’ matrix is included that reflects the best option for success growth and
gaining strategic advantage within market.
Critically evaluate options and pathways for growth
It is critically evaluated that there are several options and paths for growth for a business.
In this Taylored Games can evaluate the appropriate option and used for growth. In this using
ansoff matrix, firm will examine the use of market development strategy so that they target the

new market for gaining high share. This also helps in gaining competitive advantage and long
term survival.
LO2
P3 Analyse sources of funding with their pros and cons in context of organization
Several aspects can be adopted by the organisation for expanding the business and
effectively implement plan. Taylored Games needs source for arranging funds to expand their
market. There are different methods are elaborated below:
Internal source – In this enterprise may collect the financial resources internally by selling their
own assets or retained earning for arranging funds. it has some advantage and disadvantage that
reflects below:
 Advantage- It is very effective because it does not develop liability for business and also
their control in the Taylored Games hands. In this there is no restriction power as it is
highly flexible .
 Disadvantage- In this Taylored games cannot generate high funds and it also creates the
risk of bankruptcy due to the use of internal funds(O'Sullivan, 2018).
External source- It refers to that types of funds which can be arranged by the organisation from
outside the business enterprise in the several ways. it includes lease financing, bank loan, credit
loans etc. In terms of Taylored Games they can examine the several sources so that best one can
be selected for expanding their business. these can be shown below:
 Bank loan- In this firm will take the loan from bank on some agreement that the loan can
be repaid on the specific time with decides amount with interest. It has some advantage
and disadvantage that can show below:
o Advantage- This type can works as a channel that helps the company to arrange
funds as per their own way. In this Taylored Games have prominent market
position that helps in repaying the loan on time.
o Disadvantage- The major drawback of this type of source of fund is that it
develops the burden of liability due to this less profitable results can be gained at

developing stage. Due to rigid policy of bank related to loan it may impact the
negative image in market.
 Bank overdraft- This facility is offered by bank to their customers. In this acclaim limit
is provided to them that can be used irrespective of their bank balance. In this interest is
charge from the customers by bank. It includes some advantage and disadvantage that can
show below:
o Advantage- It reflects as most flexible method that does not contain paper work
this helps the Tylored Games to obtain their funds easily. It helps in managing the
efficient track records of financial transactions.
o Disadvantage- It includes more interest rates that are based on limit of overdraft.
In this bank can ask anytime for repay the amount that creates major issue for
Taylored Games in arranging funds on urgent basis.
 Crowd funding- In this funds firm will collects the money from public that are called
crowd funders. It elaborates gain and weakness that can shown below:
o Advantage- In this Taylored Games can promote their products in public so that
they can gather high opportunities to attract large number of customers. In this
they can collect follow-ups so that modifications can be done according to that.
o Disadvantage- It reflects the negative image in market and also renders risk that
will create loss to the firm(Boulange and et. al., 2018).
From the above sources of funds it is evaluated that for Taylored Games bank loan is the
best source because it is a secured type of loan and in this funds can be raised in effective and
easiest way. In this bank cannot charges the high interest and because of this company cannot
feel pressurize to repay the loan. Adopting this source helps in enhancing the brand image within
marketplace.
Evaluate sources of finance with justifications
From the above explained source of funds it is evaluated that Taylored Games can use the
bank loan it is justified because it is much secured for the organisation. As in this company can
also repay the amount with interest on a specie date that helps the company to arrange the money
effectively and efficiently. This also helps in enhancing the image within marketplace. Hence it

is to be justified that the bank loan is the best source for the business enterprise because in this
they can expand their business by taking the amount from bank in terms of some security that
can be repay on specified period of time. This will not pressurize the business owner to pay the
amount frequently and suddenly.
LO3
P4 Develops business plan involving financial information
Business plan refers to outline map that display in written for attaining the goals and targets for
expanding business enterprise. It involves explanation of used strategies within course of action
so that goals can be reached in time in effective way. It also includes the budget for market
activities and market segments in which expansion play is executed for achieving loyal
customers base.
Executive summary- Taylored Games is a small and social enterprise in UK that is famous for
card board and table top games. This is established by couple in UK for those people who spend
their time in a enjoyable moments. In this they focus on leisure and tourism, dog friendly, board
games, family friendly and king bridges. The major purpose of this type of business is to offer
the happy hours to their customers with their family and friends.
Vision- To maximize customer base and becomes a market leader by offering the games to every
age group people so that they spend their point in time in valuable manner.
Mission- The mission of Taylored games is to offer eminence and valuable games that is easily
understand by people so that high market share can be developed.
Objectives- The objectives of Taylored games is to enhance the profits by 15% by developing
their market in new area of UK. Secondly they would develop their customer’s base by 25% in a
present year.
STP Framework- It would include three aspects that are segmenting, targeting and positioning
so that firm will gain high profits easily and effectively(Angotti, 2018). These three terms can be
shown below in terms if Taylored games.

 Segmenting- In this Taylored games can segments the market according to customer
perception and geographical region so that they target the customer easily and gain high
profit margin. This also helps in fulfilling customer demands so that loyal base of
customers is existed.
 Targeting – In this Taylored Games can targets the local market, business class people
and several areas of UK so that they will developed the high growth within marketplace.
in this company will targets the customers by satisfying all their needs related to gaming.
 Positioning- In this Taylored Games can open their stores in the new areas and city of
UK so that they can earn high profits by attracting large number of people. in this they
can also promote their products by using social media apps so that more people are
attracted towards it.
Resource allocation - It reflects the allocation of resources as per the needs into several
departments so that high task can be gained in appropriate manner that also helps in maximizing
the growth of the business enterprise. For this they can develops the budget so that optimum
utilizations of money can be used that gives effective results. The budget can be shown below:
Particular 10/05/20 (£) 10/05/21 (£) 10/05/22 (£)
promotion fee 10000 11000 11000
Executing machinery rate 20000 10000 9000
Set up of games 10000 11000 7600
Shop expenditure 20000 10000 6800
Guidance charges 10000 13000 8900
Total Cost 70000 55000 43300
Cash Flow statement
Particular 01/06/20 (£) 01/06/21 (£) 01/06/22 (£)

Sales 80000 200000 100000
Purchase -20000 -70000 -30000
Expenses -15000 -17000 -10000
Salary -16000 -19000 -40000
Cash Surplus 29000 94000 20000
Monitoring and controlling- It is the last stage of business plan in this Taylored Games can
monitor and evaluate the actions and activities in effective manner so that valuable results can be
come out. This will helps company to enhance their market position in competitive market. This
will assist in market growth that will maximize the sales and profits.
LO4
P5 Analyse exit or succession option for small business with strength and weaknesses
A small business within business industry has an option of either to adopt the succession
aspect or a exit options for making the profits and enhancing competition. In case of Taylored
Games they will face major issues and complications in organizing their business activities
related to its establishments. in this their manager can decide to analyse the exit and succession
options so that best one can be select out. Some succession and exit options can be shown
below:
Succession option
 Merger - This type of succession plan is helpful because in this new company is formed
by merging the old one for gaining high profits in the predefined ratio (Mai and Smith,
2018).