Food Marketing: Plant-Based Food Industry Analysis & Supply Chain

This report provides a comprehensive analysis of the plant-based food industry, focusing on market dynamics, competitive rivalry, supply chain flow, and potential threats and opportunities. It highlights the increasing consumer awareness of healthy lifestyles and the subsequent growth in demand for plant-based products in the Australian market. The report also addresses challenges such as the impact on the vegan industry and potential environmental degradation. Furthermore, it discusses the opportunities for product automation and the challenges related to nutrient content and the use of chemicals in plant-based food production. The analysis concludes that the plant-based food product industry is evolving due to increasing health awareness, leading to greater competition among businesses offering these products. Desklib provides access to similar solved assignments and resources for students.

FOOD MARKETING
Market Analysis

INTRODUCTION
 The presentation is based on the plant-based
food products that are utilized to enhance the
health.
 The presentation will conduct the market
analysis in order to show the opportunities
and threat available in the market.

OVERVIEW OF MARKET
 The Australian plant-based industries are
developing nowadays because people are
increasing their awareness towards the
healthy living or healthy lifestyle.
 There is an increase in the demand by the
customer of these food products.
 Organizations such as Wal-Mart, M&S, and
Tesco are offering plant-based food products.

COMPETITIVE RIVALRY
Competition is an unavoidable portion of the
commercial world. For businesses of all size, it
is not, an essential wicked but rather a vital
share of the ecosystem of the business. In the
plant-based food, the industry also there is
competition, which is increasing with time.

SUPPLY CHAIN FLOW OF PLANT-
BASED FOOD PRODUCTS

THREATS FACED BY PLANT BASED
FOOD INDUSTRY
 The threat to the plant-based food industry in
the Australian market is the increase in the
number of consumers who consume these
type of products.
 The Vegan industry is also being influenced
by this and results in environmental
degradation.

OPPORTUNITIES FOR THE PLANT
BASED FOOD INDUSTRY
 The opportunities in the plant-based food
industry are product automation in less time
duration.
 Increasing awareness among customers about
a healthy lifestyle as well as plant-based food
products

CHALLENGES FOR THE PLANT BASED
FOOD INDUSTRY
 The plant-based food products deal with
different challenges in the market. These
products are rich in nutrients but can be
harmful to the diet.
 In various cases, plant-based food products
are grown with the help of different chemicals
that adversely affect the health of people.

CONCLUSION
From the above analysis, it could be concluded
that plant-based food product industry is
developing with time because people are
getting aware of their health. The market is
developing therefore different business has
started offering plant-based food products.
This is significantly increasing the competition.

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