Executive Summary: Plant-Based Food Products Market Analysis ICT

This report provides an executive summary of the plant-based food product market, highlighting its increasing demand due to growing health consciousness. It covers the market overview in Australia, noting its position as a significant producer, driven by health awareness and technological advancements. The report delves into competitive dynamics, attributing competition to easy product availability and quality variations, influenced by factors like trade protocols and chemical mixing. It identifies threats such as environmental degradation and competition from new market entrants, alongside opportunities like improved health outcomes and business growth for stakeholders. The report also addresses issues such as potential nutritional deficiencies and quality control challenges associated with plant-based diets, concluding that the plant-based industry is poised for expansion despite existing challenges.

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Executive Summary
Plant based food products are proved to be beneficial for the people but there are some
adverse effects that needed to be considered. Thus, this report will help in understanding the
involvement of plant based food products.

Table of Contents
Overview...............................................................................................................................................1
Market Overview of plant based industry..............................................................................................2
Competitive enmity...............................................................................................................................3
Intimidations of plant based food products............................................................................................3
Opportunities that came up with plant based food industry...................................................................4
Issues that are faced by the plant based food industry...........................................................................4
Conclusion.............................................................................................................................................5
References.............................................................................................................................................6

Overview
The demand of plant based food products are increasing as people are becoming
health conscious these days. The report covers the study of plant based food products, how
they have grown in the market area and the competitive analysis is also carried. Plant based
food products is an emerging business in the market thus the threats and opportunities of the
industry is analysed.

Market Overview of plant based industry
In Australia, plant based industries are increasing these days as individuals are
becoming more diet conscious. The demand of plant based products is enlarged in eth market
due as they remove the shortcomings and risk of unhealthy lifestyle. The technology in the
market also promotes healthy plant based food products. From the research, it was found that
Australian market is one of the largest plant based food producer. The market is growing as
individuals are focused more towards the healthy lifestyle and the awareness is also increased
about health benefits (Medicalnewstoday, 2018). The consumer’s relationship with plant
based food products is increasing as they are aware about the changing culture. The market of
plant based food products have increased due to the change of customer’s perception and
shifting of demand to plant based products.
Competitive enmity
With the growing trend in industry the competition of plant based food products have
also increased. The competition is due to easy availability of the products in the market. The
competition in the market affects the industry as they are a poor process flow which affects
the quality. There are various industries in Australia that started up with selling of plant based
products like M&S, Wal-Mart, Tesco and many others (Mäkinen, Wanhalinna, Zannini &
Arendt, 2016). The challenges in the market have expanded as there is a strict trade protocol
which act as a hindrance for the industry to grow. There are many organisations that mix up
chemicals with the plant based products that degrades the quality of food. Thus, one of the
reasons of the competition is due to difference in quality of product. Plant based food
industries also affect the economy scale and it becomes difficult to meet up the acceptability
scale (Girotto, Alibardi & Cossu, 2015).

Intimidations of plant based food products
Major threats that are faced by plant based product in Australia are because of
increasing number of clients who are more focused towards the healthy food. The common
threats due to the plant based industry are degradation of the environmental factors and loss
of eco-system (van Dooren, Marinussen, Blonk, Aiking & Vellinga, 2014). This industry
has somewhere affected the vegan firm of Australia too. The climatic viability is also one of
the concerns that affect the plant based food products. The biotic stress increasing if plant
based production is not carried out in a right way. The other threat could be due to the new
industries that are emerging every day in the market as it declines the profit margins of the
existing companies (Hygreeva, Pandey & Radhakrishna, 2014).

Opportunities that came up with plant based food industry
With the growing of plant based industries, market has offered huge opportunities to
the costumers. It makes sure that standardization of the food products are maintained in terms
of quality. The major impact in the society because of plant based food products is
improvement in the health (Grebitus, Steiner & Veeman, 2016). It can be seen as a reason
that cures up many diseases like heart attacks, diabetes and many others. They offer a healthy
lifestyle as plant based food products are rich in nutrients. It has offered many ways through
which stakeholders can grow their business. The plant based products have captured their
value in the market because they are available at the nominal price in sustainable quality. It
has allowed stakeholder to grow their business and maximize their profit margins. It also
offers better feature of nutrition as compared to other products. The reason because of which
plant based products are emerging in the market is their easy availability, affordability factor
and better sensory (Plantbasedfoods, 2018).
Issues that are faced by the plant based food industry
Plant based food products can also have a negative effect in some cases. It is true that
the help an individual to prevent from health and other illness. From the research, it was
found that in some cases plant based food products have adverse effect on the health of a
person (Chemat, et.al, 2017). The reason can be poor nutrition as compared to non-vegetarian
food. The mixtures of chemical in plant based food product have adverse effect on the health
of a person. Consumption of only plant based food can be dangerous as it has somewhere less
nutrients. The other challenge is while buying the product it needs to be checked correctly.
While consuming the plant based product it becomes difficult to maintain the carbohydrates
ratio so that it does not have any negative effect (Chemat, et.al, 2017). The climatic change

also affects the quality of plant based food products (Cazon, Velazquez, Ramírez & Vázquez,
2017). The online collaboration of plant based products is difficult as they get destroyed
easily in short span of time.

Conclusion
From this report, it can be concluded that plant based industries are growing as people
are becoming health conscious these days. The market is increasing and there are many
industries that have started their business by offering plant based products. The competition is
also aggregate due to higher accessibility of such products. The opportunities and threats that
are faced by plant based products are discussed. Thus, it can be stated that these industries
will expand in the upcoming time.

References
Cazon, P., Velazquez, G., Ramírez, J. A., & Vázquez, M. (2017). Polysaccharide-based films
and coatings for food packaging: A review. Food Hydrocolloids, 68, 136-148.
Chemat, F., Rombaut, N., Meullemiestre, A., Turk, M., Perino, S., Fabiano-Tixier, A. S., &
Abert-Vian, M. (2017). Review of green food processing techniques. Preservation,
transformation, and extraction. Innovative Food Science & Emerging
Technologies, 41, 357-377.
Girotto, F., Alibardi, L., & Cossu, R. (2015). Food waste generation and industrial uses: a
review. Waste management, 45, 32-41.
Grebitus, C., Steiner, B., & Veeman, M. M. (2016). Paying for sustainability: A cross-
cultural analysis of consumers’ valuations of food and non-food products labeled for
carbon and water footprints. Journal of Behavioral and Experimental Economics, 63,
50-58.
Hygreeva, D., Pandey, M. C., & Radhakrishna, K. (2014). Potential applications of plant
based derivatives as fat replacers, antioxidants and antimicrobials in fresh and processed
meat products. Meat science, 98(1), 47-57.
Mäkinen, O. E., Wanhalinna, V., Zannini, E., & Arendt, E. K. (2016). Foods for special
dietary needs: Non-dairy plant-based milk substitutes and fermented dairy-type
products. Critical reviews in food science and nutrition, 56(3), 339-349.
Medicalnewstoday. (2018). Top 15 sources of plant-based protein. Retrieved from
https://www.medicalnewstoday.com/articles/321474.php.

Plantbasedfoods. (2018). Plant based food product. Retrieved from
https://www.plantbasedfoods.com/.
van Dooren, C., Marinussen, M., Blonk, H., Aiking, H., & Vellinga, P. (2014). Exploring
dietary guidelines based on ecological and nutritional values: a comparison of six
dietary patterns. Food Policy, 44, 36-46.