Marketing Management Report: LB5202 Planting Festival Marketing Plan

This marketing management report analyzes the strategic marketing plan for the Planting Festival organized by the Queensland Folk Federation (QFF) in Jinbara Country, Queensland, with the primary goal of attracting visitors from New Zealand. The report outlines the festival's events, including workshops, tree planting, and film sessions to raise environmental awareness. It details promotional strategies using the QFF website, television, and social media, with ticket pricing for New Zealand visitors. The report incorporates SWOT and PESTLE analyses, competitive positioning, and Porter’s matrix to evaluate the festival's market position and potential. It also addresses key issues such as safety and accessibility. The strategy formulation section defines marketing objectives, including strategic focus, product mix, and market extension, and proposes a three-year marketing plan. The report also includes resource allocation, monitoring, and recommendations for future improvements, suggesting tie-ups with New Zealand schools and universities to enhance the festival's success.