Management and Sustainability Analysis: Plastic Collective Report

This report provides a comprehensive analysis of the Plastic Collective, focusing on its background, mission, and operational strategies. It explores the company's role in the international and Australian business landscapes, emphasizing its contributions to environmental sustainability and economic development. The literature review examines Plastic Collective's sustainability-related strategies, including its approach to community empowerment and plastic recycling initiatives, while also identifying key sustainability challenges such as waste management and transportation costs. The case study synthesizes theoretical frameworks, such as stakeholder theory and resource-based theory, to evaluate Plastic Collective's strategic implementation and offers recommendations for future strategies, including action plans for improved environmental outcomes. The report concludes with a situational analysis and strategic implementation plan, highlighting the importance of community engagement and performance monitoring to ensure long-term sustainability and growth. The student has successfully completed the assignment to fulfil the requirements of the course.

Running head: MARKETING AND MANAGEMENT
Marketing and management
Name of the student
Name of the university
Author note

1MARKETING AND MANAGEMENT
Table of contents
1. Background to the Case...............................................................................................................3
1.1 Background of Plastic Collective..............................................................................................3
1.2 Importance of the company in the broad (international business landscape and specific
(Australian) context.........................................................................................................................3
2. Literature review..........................................................................................................................4
2. 1 Plastic Collective sustainability-related strategy:.....................................................................4
2.2 Identification of Sustainability-related issues faced by PC.......................................................5
3. Explanation of the case and synthesis with the theory................................................................6
4. Situational analysis......................................................................................................................6
4.1 strategic implementation............................................................................................................6

2MARKETING AND MANAGEMENT
1. Background to the Case
1.1 Background of Plastic Collective
Preventing the plastic leaking practices in the marine body the plastic collective firm aims to
contribute towards bringing the sustainable benefits as well as creativity in the market (Rezaee
2016). Through the empowerment of local community the firm has focused in case of dealing
with the increasing amount of plastic production and its negative impact on the marine life
(Plasticcollective.co 2019). By proving the recycling machine to the people in coastal area,
plastic collective firm has tried to share the knowledge regarding the importance of dealing with
the increasing amount of plastic production.
1.2 Importance of the company in the broad (international business landscape and specific
(Australian) context.
With increasing urbanization, the uses of plastics and its consumption rate have become the
important concern for the global population (Rezaee 2018). Increasing amount of plastic wastage
has not only influenced the natural resources contamination but also it has brought strong impact
on the human life. In that case the Plasticity Forum has introduced the sustainability initiatives
for reaching at the solution of marine contamination. It cannot be denied that through the plastic
recycling process, the economic transformation on that particular area can be introduced. In
terms of ensuring the plastic recycling process, the form has not only increased the employment
opportunities but also it has contributed towards introducing the pollution free marine
environment. Ensuring the economic benefits, the new employees have been generated for
collecting the plastics and recycling the wastages (Plasticcollective.co 2019). It is also true that
the plastic recycling process has become the important alternative in case of reducing the per

3MARKETING AND MANAGEMENT
person plastic consumption rate. Sharing the knowledge regarding the drastic impact of plastic
wastages in the human as well as marine life, awareness among people has been aroused by the
plastic collective firm. Therefore, analyzing the significant contribution of the company
towards ensuring the environmental sustainability in the coastal areas, it can be said that not only
providing the machines for plastic recycling, but also through sharing education and knowledge
the firm as made an important contribution towards managing the socio cultural benefits towards
the community.
2. Literature review
2. 1 Plastic Collective sustainability-related strategy:
Ensuring the environmental sustainability in the coastal areas, Plastic Collective Firm has
adopted the strategy for sharing knowledge and education among people. With this initiative the
company has aimed to focus on increasing awareness among people regarding the increasing
amount of plastic consumption in all over the world and its negative impact on the human life.
Different workshops have been introduced for empowering individuals. In order to expand its
services, different partnership programs have been introduced towards providing the economic
solutions to the community so that the philosophy for reducing the negative environmental
impact can be managed (Plasticcollective.co 2019). Gaining the competitive advantage in the
market, the firm has ensured the positive contribution of the employees by standardized their
capabilities through different training programs. Maintaining standard collaboration with local
community, the company has made its strategic direction towards ensuring the long lasting
economic growth. Introducing the Plastic Neutral Workshops, three stage partnership
comprehensive package has been introduced by the company (Plasticcollective.co 2019).
Therefore, it cannot be denied that the strategic direction of Plastic Collective Form has been

4MARKETING AND MANAGEMENT
driven based on reducing the single amount of plastics in both the commercial as well as
domestic fields so that long term sustainability can help to ensure the biodiversity in the marine
environment.
2.2 Identification of Sustainability-related issues faced by PC.
Improper waste management structure
Waste management has become one of the important sustainability concerns in the current
scenario. Amount of plastic consumption is quite high in case of developed countries rather than
developing countries. Due to industrialization, increasing amount of plastic products has made
the natural resource contaminated (Assembly 2015). On the other hand, mostly in the coastal
areas, improper waste, improper waste management practices and lack of knowledge among the
people have created sustainability challenges for PC.
Increasing transport costs
Due to increasing the transportation costs it becomes challenging for the firm to maintain the
plastic collection process. Visiting the individual location for collecting waste become expensive
for the company.
Plastic burning and its impact on air
Due to lack of knowledge among people, after collecting the waste people burns the plastics
(Carley and Christie 2017). In that case, improper knowledge among the people creates
challenges in terms of implementing the strategies.
Increasing plastic consumption influences the marine life

5MARKETING AND MANAGEMENT
Due to increasing amount of plastic consumption all over the world and leaking plastic waste in
marine, the underwater biodiversity has become one of the important concerns for the company.
Increasing numbers of marine life is getting harmed.
Tourism issue
Economic situations in different countries are being affected due to the plastic consumption rate.
Fish communities, habitants, coral reefs and marine life get affected due to the plastic pollution,
which influence the tourism growth
3. Explanation of the case and synthesis with the theory
Based on different management initiatives adopted by the companies, the sustainable business
framework can be developed. Based on triple bottom line, the sustainability parameters are being
measured. Analyzing the case of Plastic collective Firm, it has been identified that increasing
marine pollution has become important concern for the company, which is also influencing the
economic growth process in the form (Jambeck et al., 2015). Through the effective
implementation o three bottom line, the stakeholder they can play an effective role in case of
ensuring the positive engagement of stakeholders towards the growth process. Analyzing the
situation in Plastic collective Firm, it has been identified that with effective implication of
stakeholder theory, the company aims to introduce the green strategic initiatives so that both the
socio- economic benefits can be ensured (Monteiro, do Sul and Costa 2018). On the other hand,
utilizing the natural resources in right manner the company also aims to focus on bringing the
improvements for local community. In that case, the company has aimed to implement the
resource based theory in its operational process so that with the effective utilization of resources,
overall growth can ensure the long term sustainability.

6MARKETING AND MANAGEMENT
4. Situational analysis
4.1 strategic implementation
Ensuring green strategic initiatives, strong engagement of individuals needs to be ensured.
Action plan
Step 1
Problem analysis will be done by researching on the particular topic.
Step 2
The strategic initiatives needs to be shared with individuals.
Step 3
Recycling budget needs to be shared with the higher authority.
Step 4
Strategic objectives will be shared with the local communities and stakeholders. Emphasizing the
strategic objectives, strong relationship with the local community can be developed by Plastic
Collective. Ensuring the engagement of the local community, marine environment can be
improved.
Step 5
Through the introduction of monitoring plan, the performance improvements can be measured.
Step 6

7MARKETING AND MANAGEMENT
By understanding needs and demands of the community, a separate department namely
community service can be introduced. Through the maintenance of performance record, it can be
easier for the firm to ensure future growth.

8MARKETING AND MANAGEMENT
Reference list and bibliography
Assembly, G., 2015. Sustainable development goals. SDGs), Transforming our world: the, 2030.
Carley, M. and Christie, I., 2017. Managing sustainable development. Routledge.
Charles Jr, O.H., Schmidheiny, S. and Watts, P., 2017. Walking the talk: The business case for
sustainable development. Routledge.
Jambeck, J.R., Geyer, R., Wilcox, C., Siegler, T.R., Perryman, M., Andrady, A., Narayan, R. and
Law, K.L., 2015. Plastic waste inputs from land into the ocean. Science, 347(6223), pp.768-771.
Monteiro, R.C., do Sul, J.A.I. and Costa, M.F., 2018. Plastic pollution in islands of the Atlantic
Ocean. Environmental Pollution, 238, pp.103-110.
Plasticcollective.co (2019). Retrieved from: https://www.plasticcollective.co/plastic-waste-issue
[Accessed on 24th May, 2019]
Plasticcollective.co (2019). Retrieved from: https://www.plasticcollective.co/partnership-
program [Accessed on 24th May, 2019]
Rezaee, Z., 2016. Business sustainability research: A theoretical and integrated
perspective. Journal of Accounting Literature, 36, pp.48-64.
Rezaee, Z., 2018. Supply chain management and business sustainability synergy: A theoretical
and integrated perspective. Sustainability, 10(1), p.275.