Detailed Report on Sport Development Initiative: Play & Grow

This report presents a detailed analysis of the 'Play & Grow' Sport Development Initiative, outlining its core components and operational strategies. The introduction provides a definition of sport development and sets the context for the initiative. The main body delves into the program's name, target audience (children, young people, and sportspersons), and the rationale behind the initiative, which includes aims to develop physical fitness and cultivate future sportspersons. Operational considerations are discussed, including time, location (London, UK), partnerships, and staffing requirements. The report outlines the plan for the initiative, detailing activities, resource needs, and timelines. The report concludes by advocating for a democratic leadership style for the initiative to empower team members and facilitate effective decision-making. The report references various academic sources to support its claims.

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Sport Development refers to the initiatives and steps which are taken by the various
organizations and agencies so that the development of sports can be done in the right manner by
targeting a particular target group for the same (Darnell and et.al., 2018). By using it the
development of sports can be done highly effectively and efficiently. In this report, a detailed
proposal will be made on Sport development initiatives. In this assignment, specific focus will be
made on detailed analysis of target group, rationale for initiative, operational considerations.
Additionally, description of leadership style for initiative will be done as a part of this
assignment.
MAIN BODY
Name of the Programme- Play & Grow is a Sport Development Programme which has
been identified as a part of the initiative of targeting different people so that they can learn and
grow by developing their physical fitness in these programmes which will help them in achieving
a lot in the future (Dasar and Decheline, 2017).
Target group- The following will be the target audience for Sport Development
Programme-
 Children- Children require that they must be guided about sports right since the starting.
Play & Grow will target Children because they require providing of guidance because in
this way they will be able to learn more about sports and some of them will become
Active Sportsperson representing their country in the future.
 Young people- Young people are required to develop their energy levels and thus keep
their physical fitness quite higher. Thus, Play & Grow will target them because by
targeting them it will be able to ensure that these people are able to develop their physical
fitness in a highly effective manner.
 Sportspersons- Sportspersons represent their country by playing different types of sports
like Cricket, Badminton, Tennis, Basketball etc. Therefore, Play & Grow will target them
as in this way their physical fitness can be enhanced further and they will be able to
achieve the goals and objectives.
Rationale for the initiative-
Aims and Objectives of the Project-
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 To develop physical fitness- Play & Grow is a programme which will aim at developing
the physical fitness of the people who are participating in it (Richardson and Fletcher,
2020). It will do this by ensuring that a lot of games are played in it like Cricket,
Badminton, Tennis, Basketball etc. so that the people are able to develop their physical
fitness and thus can become physically a lot fitter. This will help them in ensuring that
they are energetic and fit in the future.
 To develop Sportspersons for the future- Play & Grow will aim at developing
Sportspersons who are able to represent the country in various sports (Schulenkorf and
Siefken, 2019). Thus in this way it will be able to ensure that active participation of
people can be ensured in the right manner. It will help a lot in the identification of those
people who can take part in these games and can therefore represent the country at
various levels. Thus in this way active representation of the country can be ensured.
Operational considerations-
The Operational considerations of Play & Grow will be as follows-
Time- The sports activities in Play & Grow will be held in two time slots. These time slots will
be-7:00 A.M.-9:00 A.M. And 5:00 P.M. To 7:00 P.M. Thus people can attend the programme
according to their own convenience.
Location- The Location of Play & Grow Programme will be London, United Kingdom. The
Programme will be held in London because it is the capital of United Kingdom and thus target
group can be accessed easily thereby allowing the programme managers to expand their range.
Partners- For making Play & Grow programme successful the event organisers will make sure
that they partner with various advertisement agencies so that the promotion of the programme is
done actively so that the target group of people can be reached (Schulenkorf, 2017). Also
Selected Schools and Colleges of the country will be made partners so that the various students
who are studying in them can be made aware about them. Thus in this way more participation of
the people in the sports programme can be ensured which will help in enhancing the
development of sports in the country.
Staffing- Play & Grow will require staff of Assistants, Managers, Sports Trainers, Marketing
Executives which will help in running the programme successfully. In this way the operational
requirements of the programme can be met in the right manner.
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Outline plan-
Target group Identification of outcomes Ways of outlining activity
Children Development of physical
fitness at strength at a young
age.
Engaging them in games like
Cricket, Badminton etc. to
develop their physical fitness.
Young people Encouraging enhancement in
physical energy levels and
physical fitness.
Engaging them in sports more
often and ensuring that they
are able to enhance their
physical energy levels and
physical fitness.
Sportspersons Enhancement in the fitness
level of Sportspersons by
developing their activity
levels.
Engaging Sportspersons in
different games and physical
activities so that they can train
properly for the respective
sports which they play.
Outline of the activities-
Key considerations Ways of doing these
considerations
Requirement of resources
and timescale
Audience which will attend
the programme-
 Children
 Young people
 Sportspersons
Different sessions will be there
for the different target group of
audience (Schulenkorf, Sherry
and Rowe, 2016). For Young
people and Sportspersons
Morning time will be set so
that they are able to take part
in these activities in the
morning. For Children
Evening time will be set
because they will attend the
For Target Audience of
Children, Young people and
Sportspersons the arrangement
of resources like Cricket Bats,
Badminton Rackets, Tennis
Rackets and Basketballs will
be arranged.
Time Scale- 10/02/2021-
20/02/2021
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programme after they return
from attending their School.
Venue of the activities-
Queen's Park Public will be the
location for Play & Grow
programme. This is so because
it is a Public Park and has a
very wide and open space and
therefore different sports
activities can be easily
arranged there. Also the
location of the Park will make
it more accessible.
Queen's Park Public will be set
up in such a manner so that the
sports activities of Play &
Grow can be initiated here.
Also the vast public space will
help in the handling of these
activities properly. Different
areas of the park will be set up
according to the sport which
has to be played in the
programme.
Cricket Field has to be set up
for playing Cricket.
Badminton Court has to be set
up for playing Badminton.
Tennis Court has to be set up
for playing Tennis. Basketball
Court has to be set up so that
Basketball can be played.
Time Scale- 21/02/2021-
05/03/2021
Leading of the activity-
Different people will be given
the charge of administration of
the programme by providing
details regarding it and the
way the activities have to be
managed. Also they have to be
provided with specific tasks
which can be carried out so
that goals and objectives can
be attained.
Different people will be
provide charge of different
roles and responsibilities
(Svensson and Loat, 2019).
People who are better in
administration will be
provided administration
responsibilities in Play &
Learn programme. Also the
people who are better in sports
training will be assigned the
responsibilities regarding the
same.
The different people will be
provided with training so that
their roles and responsibilities
can be handled smoothly.
Time Scale- 06/03/2021-
20/03/2021
Time of the activities-
Two sessions in the Morning
and Evening will be held as a
part of this Sports
These separate timeslots will
help the people in taking part
in these programmes as per
their own convenience which
Separate trainers will be
required for both of these
sessions who can provide
specialized training to the
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Development Programme of
Play & Learn. Both of these
sessions will be held for a
duration of 2 hours.
will ensure greater
participation. Trainers will be
arranged for both of these
sessions to provide best
training to the people.
people who are attending these
sessions thereby ensuring that
they are trained in the right
manner.
Time Scale- 21/03/2021-
05/04/2021
Booking for the session-
Pre-booking will be required
for the session so that large
crowds do not gather and thus
attention can be paid to the
people who are giving their
time to attend this programme.
Pre-booking forms will be
available at different places
across London which can be
collected by the people so that
they can fill them and can
ensure that they attend these
sessions (Tan, Zheng and
Dickson, 2019).
Pre-booking forms,
Information Booklet will be
provided to the people so that
they can get sufficient
information about the
programme before they
proceed to book the package
under this programme.
Time Scale- 06/04/2021-
20/04/2021
Requirement of additional
resources-
Additional resources like
Provision of facilities, tools,
equipments etc. will be needed
to organize the Sports
Programme of Play & Learn in
a right manner.
Facilities, tools, equipments
etc. will be arranged by the
organizers by ensuring that
they are able to source funds
for the same to hold the
programme (Watson and et.al.,
2016).
Financial and Human
resources will be required here
because for providing
facilities, tools and equipments
requires funds and contribution
from people.
Time Scale- 21/04/2021-
05/05/2021
Engagement of participants-
Apart from Sports other
physical activity sessions like
Yoga, Stretch Training will be
carried out for interested
participants which will help in
Separate Yoga Trainers,
Stretch Training Providers will
be required so that Yoga and
Stretch Training can be
provided to those participants
who are interested in them
Yoga Mats, Equipments for
Stretch Training will be
required so that they can be
provided to the people
attending the programme.
Time Scale- 06/05/2021-
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ensuring their engagement. apart from Sports Activities. 20/05/2021
Monitoring of progress-
Benchmarking technique will
be used for monitoring the
progress of the participants
who are attending the
programme.
Benchmarks will be set using
the Benchmarking technique
for people and their
performance will be assessed
in this manner. Any variations
or deviations in the
performance can be quickly
identified as a result of setting
of such benchmarks.
Benchmarks will be checked
through the use of Sports
Equipments like Stopwatches
which can monitor the
progress.
Time Scale- 21/05/2021-
05/06/2021
Leadership style for the initiative-
A leader needs to make sure that the use of an appropriate leadership style is made for
ensuring that they are able to work properly and lead the group of people effectively and
efficiently (Wright and et.al., 2016). In Play & Learn Sports Programme the use of Democratic
Leadership Style has to be adopted by the leaders for leading the team managing the programme.
This is so because in this style the authority to take various decisions is delegated to the different
members which enables them to take their decisions independently thereby helping in the
attainment of the goals and objectives related to the event. Thus by making the use of this style
the leaders can ensure that sufficient independence is provided to the people so that they are able
to take various decisions on their own which helps in enhancing their skills and abilities.
Also this leadership style is very helpful as the leaders are able to give authority to the
other people to take various decisions which thus helps in managing their own workload and
they can concentrate better on other tasks. Thus it is recommended to the management of Play &
Learn Sports Programme that they must use this style for the purpose of hosting this programme
successfully and making it successful.
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CONCLUSION
From the above report, it can be concluded that Sport Development refers to making the
use of Sports so as to enhance the development of physical fitness in various people. It is helpful
in raising the physical energy level in people and making them fitter. Sports Development
Programme is very useful for this purpose. A detailed proposal has to be made so that the idea of
hosting a Sports Development Programme can be a successful one. Therefore it can be helpful in
attaining the different types of goals and objectives which the programme has so that it can be
successful.
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REFERENCES
Books and Journals:
Darnell, S. C. and et.al., 2018. The state of play: Critical sociological insights into recent ‘Sport
for Development and Peace’research. International review for the sociology of sport.
53(2). pp.133-151.
Dasar, S. and Decheline, G., 2017. Hasil Pembangunan Olahraga di Kota Jambi Ditinjau dari
Sport Development Index. Jurnal Pendidikan Jasmani dan Olahraga. 2(2). pp.61-71.
Richardson, K. and Fletcher, T., 2020. Community sport development events, social capital and
social mobility: a case study of Premier League Kicks and young black and minoritized
ethnic males in England. Soccer & Society. 21(1). pp.79-95.
Schulenkorf, N. and Siefken, K., 2019. Managing sport-for-development and healthy lifestyles:
The sport-for-health model. Sport Management Review. 22(1). pp.96-107.
Schulenkorf, N., 2017. Managing sport-for-development: Reflections and outlook. Sport
management review. 20(3). pp.243-251.
Schulenkorf, N., Sherry, E. and Rowe, K., 2016. Sport for development: An integrated literature
review. Journal of sport management. 30(1). pp.22-39.
Svensson, P. G. and Loat, R., 2019. Bridge-building for social transformation in sport for
development and peace. Journal of Sport Management. 33(5). pp.426-439.
Tan, T. C., Zheng, J. and Dickson, G., 2019. Policy transfer in elite sport development: the case
of elite swimming in China. European Sport Management Quarterly. 19(5). pp.645-
665.
Watson, W. L. and et.al., 2016. Sponsorship of junior sport development programs in Australia.
Australian and New Zealand journal of public health. 40(4). pp.326-328.
Wright, P. M. and et.al., 2016. Teaching for transformative educational experience in a sport for
development program. Sport, Education and Society. 21(4). pp.531-548.
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