Marketing Strategy Report: PlayStation 5 vs Nintendo Switch Console

This report provides a comparative analysis of the marketing principles employed by PlayStation 5 and Nintendo Switch game consoles, focusing on the 4Ps of marketing: product, price, place, and promotion. It identifies the target markets for both consoles, noting PlayStation's focus on males aged 18-40 and Nintendo's broader appeal to males, females, and families aged 15-40. The report details the product mix, pricing strategies, promotional activities, and distribution channels of both companies, highlighting PlayStation's diverse product range and Nintendo's emphasis on affordability. Ultimately, the report concludes that PlayStation's marketing strategy is more effective due to its global brand awareness and comprehensive approach to the marketing mix. Desklib provides access to this and other solved assignments for students.

Principles of marketing
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Targeted market of play station 5 games console........................................................................3
Targeted market of Nintendo switch game console....................................................................3
Comparison of principles of marketing of PlayStation and Nintendo:........................................4
Promotion & Advertising............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7
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INTRODUCTION
Principles of marketing refers to the 4Ps of the marketing that is product, price, place and
promotion. These 4Ps helps in establishing the efficient marketing strategy fore the firm. An
effective marketing strategy results in creating the large market share for the firms. This report
will illustrate the principles of marketing adopted by the two leading play station companies
named play station 5 games console & Nintendo switch game console. Along with this, the
report also describes the targeted market of both the companies. In last, the report will highlight
the justification in relation of the effective marketing strategy between both the companies.
MAIN BODY
Targeted market of play station 5 games console
The gaming companies has come so far from past years. These companies opened up various
opportunities for the public. The public is more obsessed with the buying and playing digital
games. The firm has a targeted mainly males between the age of 18 to 40. Company has its
customers from all over world. (Yami, Meyer and Hassan, 2017). Especially the college students
are habitual of this. The firm has its targeted audience in the New york, Tokyo, London and
Dubai. The company targets that consumer group who uses different media for the purpose of
entertainment and who are digitally active.
The company has opened up its play station centres in various countries where consumer can
play the games. And the company sells their games on digital platform to different associations
in order to grow there business. (Barroso, 2020). Gaming industry focuses on the youth of the
country mainly. Males are usually more attracted towards the video games. Therefore, the video
games contains the M logo that determines the Mature term.
Targeted market of Nintendo switch game console
The company has a targeted market between the age of 15-40. These group is consist of male,
female and families. These video games are for everyone. Anyone can play this. The company
has provided gaming facility for the kids as well. The company focuses on those group who are
highly active in the gaming field. This gaming association works with the motive of “play
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anytime, anywhere”. The extreme focus of the company is towards these countries, America,
Japan and Europe. The 80% sales of the company comes from these countries. They are
targetting the more audience from the different pars of the world by introducing more variations
in gaming.
The company is focusing on exploring its business in the Argentina, Mexico and Canada.
It has been found from various studies that the firm the people between the age group of 45-65
has shown high interest towards the game of this company. The firm has earned the audience of
all the age. (Mishra and Dham, 2018). People with any occupation can approach the games. Even
the kids can play the games. The company has different sets of game for each age group.
Comparison of principles of marketing of PlayStation and Nintendo:
Mix PlayStation Nintendo
Product mix Sony PlayStation have wide range of
parts of product which include
playstation5,4,3 and 2. The most
successful gaming console in the
world was PlayStation 4. It has
enhanced 4k gaming experience
which provide customer next gen
gaming experience (Goi, 2019). The
design of all the PlayStation console
is different from each other which
make them more unique. The latest
product of Sony PlayStation is
PlayStation 5 which was introduced
in mid of the year 2021. the Sony
interactive take important part in
sales of the PlayStation because they
create high quality games only for
PlayStation. The unique design of the
Nintendo have strong presence in
gaming world but when it compares
to PlayStation, it is quite low and
even lower than Xbox. The latest
product of Nintendo was switch 2
which was easy to carry pocket
gaming console allow user to play
game even they are outside their
home. The unique pocket design of
Nintendo switch attracted most of the
user towards them. The sales of the
switch was so successful that it was
listed as the best gaming console.
Nintendo had huge success in the
gaming world, they have completely
unique deign for each of their product
which make them more competitive
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PlayStation 5 attracted the user and
new features of the console increase
the sales of the product.
with PlayStation and Xbox.
Price mix There is war going one between
gaming console and PlayStation keep
wining the war. Sony PlayStation is
already a successful brand, they do
not mainly need to focus on
marketing of their product. Each of
the product have different price range
which affordable to all gamers.
PlayStation is very concern about its
product and price range, they only
focus to provide better gaming
experience to their user in affordable
price. The PlayStation 4 have the
reasonable price when it was
released. PlayStation use dominant
price force which keep them ahead of
their competitors. This pricing
strategies allow company to set price
according to the feature which was
installed in the console. PlayStation
keep fair price even at the time of
new release of the product.
Playstation successful able to make
profits even after spending huge
amount on the betterment of rhe
console.
Nintendo keep the price of their
products according market condition.
Nintendo do not mainly concern
about the price of the product rather
they focus on delivering the better
gaming experience to the customer.
Most of the customer of Nintendo are
minors so the company set price
keeping in mind about the income
level of the parents. Nintendo is not
that much successful as PlayStation
and Xbox which effect the price of
the product. The latest product of
Nintendo was switch was successful
in gaming world. But the company
keep the price low as compare to
Xbox and PlayStation.
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Promotion &
Advertising
Promotion and advertising of play
station company is company spend
huge amount of their revenue spend
on the promotional and advertising
activity. the slogan company uses in
their advertisement is “play has no
limits.” and so many with which
company attract their customer to buy
the product of the company. play
station also feature their product all
over the globe and exhibition of their
product in the globe before their
launching. company feature their
product on online and through
television and so many channels of
the advertisement. company also
feature the posters and templates and
billboards promotion of their
products (Goldsmith,2017).
Promotion is essential for all the
company it help the company to
promote their products. company
apply so many launching activity and
of their products. like on special days
by which customer are eagerly to buy
their products (Naumanen, 2018). The
Nintendo company promote and
advertise their products. company
promoting their products by inviting
people to use their gadgets and give
review about the products they launch
with this they attract the people and
their existing customer to buy their
product that they launch. the invited
people in their exhibition company
give them a console cases and
rewards and t-shirts for joining their
campaign and play their games and
uses their gadgets.
Place&
distribution mix
Play station is an across the globe and
it’s product sold all over the globe
and it the stores of the play store
company provide the customer
services and the customer support.
the stores of the play station consist
various range of the product which
are disclose in the stores and
customer can also buy their product
of the play station from the online
site of the e commerce company and
Nintendo has also a wide distribution
of their product in the market. their
network is all over the globe and their
products also. company also maintain
the physical and the online platform
stores for their products to customer
for buying their products. consumer
can also buy these products from
various site like Walmart and
company sale their used products on
the eBay also. physical distribution of
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the product the company also sold in
the amazon and flip kart like
applications. the discount on these
products are not very much but the
product quality is the best and their
customers who play them always had
a food feedback for the product
the company is for games and gadgets
they have and online presence is for
the software’s.
CONCLUSION
The principle of the marketing consists the company successful and keep up to date in the
market. marketing consists the explosion of information in the market about the company and
expansion of the company and their products. it also shows the aggre4ssiveness of the
competition in the market. this report concludes the marketing principle and comparison of the
play station and Nintendo company with the play station market6ing strategy is better than the
Nintendo because the globally people are more aware about the company ion comparison to
Nintendo. four p’s of the companies
REFERENCES
Books and journals
Goi, C.L., 2019. A review of marketing mix: 4Ps or more. International journal of marketing
studies, 1(1), pp.2-15.
Goldsmith, R.E., 2017. The personalised marketplace: beyond the 4Ps. Marketing Intelligence &
Planning.
Naumanen, S., 2018. Creating a Guide for PlayStation 4 Publishing Process.
Wei, Y., 2018. The Evolution of Nintendo Company.
Yami, M., Meyer, F. and Hassan, R., 2017. Testing price leadership in major regional maize
markets in Ethiopia: implications for targeted market intervention. Agrekon. 56(2). pp.97-
109.
Barroso, I., 2020. The relation between gamers audiences and gaming industry
workforce. International Journal of Film and Media Arts. 5(1). pp.6-12.
Mishra, P. and Dham, S.O. eds., 2018. Application of gaming in new media marketing. IGI
Global.
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