Sony PlayStation's Strategic Management Analysis Report

This report provides a comprehensive strategic management analysis of Sony PlayStation. It examines the company's competitive advantages, including its differentiation strategy and implementation of an intensive growth strategy. The report delves into Porter's Value Chain, outlining the key activities involved, and utilizes the BCG Matrix to analyze the PlayStation product offerings. Furthermore, it identifies the core competencies of the company, such as technological competence, gaming brand recognition, and social networking capabilities. The analysis also incorporates a VRIO analysis to assess the value, rarity, imitability, and organization of the company's resources and capabilities. The report references several academic sources to support its findings. The content is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

STRATEGIC MANAGEMENT
Internal Environment Analysis

CORPORATE STRATEGY
 Sony PlayStations make use of the
differentiation strategy corporate strategy to
gain competitive advantage and to increase
the profitability of the market.
 The company has implanted the intensive
growth strategy to experience continuous
growth.

PORTER’S VALUE CHAIN
The value chain model of Michael Porter is that
model which helps the company to analyze
specific activities The major activities of porter
chain which is followed by Sony are: -
 Operations and Inbound logistics
 Marketing and Outbound Logistics
 Services and Sales
 Technology Development

PORTER’S VALUE CHAIN DIAGRAM

PS4 VALUE CHAIN

BCG MATRIX
The BCG matrix can be used by the company
to analyse and evaluate the different segments
of the PlayStations product offering within the
four quadrants.
 Stars
 Question Mark
 Cash Cow
 Dog

CORE COMPETENCIES
The company has unique resources,
capabilities, and the core competencies that
create the strong competitive advantage.
Below given are the core competencies of the
company: -
 Technological competence
 Gaming brand
 Variety of content
 Social Networking capability

VRIO ANALYSIS
(V)alue (R)arity (I)n
imitability (O)rganizational
Technological
Competence
Yes Yes Yes Yes
Gaming
brands
Yes Yes Yes Yes
Variety of
Content
Yes Yes Yes Yes
Social
Networking
Capability
Yes Yes Yes Yes

REFERENCES
 Chernev, A. (2018). Strategic marketing
management. Chicago: Cerebellum Press.
 Hollensen, S. (2010). Marketing
management: A relationship approach. India:
Pearson Education.
 Johnson, G. (2016). Exploring strategy: text
and cases. India: Pearson Education.
 Kotler, P. (2015). Framework for marketing
management. India: Pearson Education.
 Lee, K., & Carter, S. (2011). Global marketing
management. Strategic Direction, 27(1).
 Wilson, R. M., & Gilligan, C. (2012). Strategic
marketing management. New York: